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Tbex 2012 Costa Brava Digital Magazine Publishing

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Tbex 2012 Costa Brava Digital Magazine Publishing featuring, Nellie Huang with WildJunkit Magazine.

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Digital Magazine Publishing Nellie Huang
About WildJunket • WildJunket Magazine: a subscription-based digital magazine designed for iPad readers • Adventure travel magazine with a focus on offbeat destinations and unusual experiences www.wildjunketmagazine.com
Why A Digital Magazine? • To diversify our monetization channels • Our expertise came in handy • Right time, right audience “(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
Skills Needed for Magazine Production • Editorial/ writing experience • Research abilities • An eye for photography • Software knowledge • Graphic design • Marketing skills
Factors to Consider • Niche • Format/Style • Targeted audience and advertisers • Frequency of publication • Publishing platform
Design Software Options • Baker Framework • TreeSaver • ePublish • 3D Issue • InDesign*
Publishing Platforms • Zinio • Magzter • Barnes & Noble • Kindle • JooMag • Issuu • Magcloud (Print)
Build Your Team • Approach network of writers/bloggers • Make connections via TravMedia, Media Bistro, ITWA, Writers.com, and social media • Editorial assistant • Sales executive
What Next? • Publish! • Market your product – giveaways, reviews, press releases, social media • Pitch to advertising contacts • Manage your subscribers
Resources • Unbound Media – Agility blog http://blog.agilitycms.com/ • PBS Media Shift http://www.pbs.org/mediashift/ • Adobe blog http://blogs.adobe.com/
Conclusion: New Era, New Products • Dare to be different and stop following the herd • Check for trends and find out what readers want • Examine your skills and put them to use
Contact Information Where to find us: www.wildjunketmagazine.com facebook.com/wildjunket twitter.com/wildjunket

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Tbex 2012 Costa Brava Digital Magazine Publishing

  • 2. About WildJunket • WildJunket Magazine: a subscription-based digital magazine designed for iPad readers • Adventure travel magazine with a focus on offbeat destinations and unusual experiences www.wildjunketmagazine.com
  • 3. Why A Digital Magazine? • To diversify our monetization channels • Our expertise came in handy • Right time, right audience “(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
  • 4. Skills Needed for Magazine Production • Editorial/ writing experience • Research abilities • An eye for photography • Software knowledge • Graphic design • Marketing skills
  • 5. Factors to Consider • Niche • Format/Style • Targeted audience and advertisers • Frequency of publication • Publishing platform
  • 6. Design Software Options • Baker Framework • TreeSaver • ePublish • 3D Issue • InDesign*
  • 7. Publishing Platforms • Zinio • Magzter • Barnes & Noble • Kindle • JooMag • Issuu • Magcloud (Print)
  • 8. Build Your Team • Approach network of writers/bloggers • Make connections via TravMedia, Media Bistro, ITWA, Writers.com, and social media • Editorial assistant • Sales executive
  • 9. What Next? • Publish! • Market your product – giveaways, reviews, press releases, social media • Pitch to advertising contacts • Manage your subscribers
  • 10. Resources • Unbound Media – Agility blog http://blog.agilitycms.com/ • PBS Media Shift http://www.pbs.org/mediashift/ • Adobe blog http://blogs.adobe.com/
  • 11. Conclusion: New Era, New Products • Dare to be different and stop following the herd • Check for trends and find out what readers want • Examine your skills and put them to use
  • 12. Contact Information Where to find us: www.wildjunketmagazine.com facebook.com/wildjunket twitter.com/wildjunket