Presentation given at the Amplify Career Fair in Austin, Tx on October 5, 2009. For questions or comments, please contact Gary O'Neal, President of Talent Branders at (512) 879-9944 or email: gary@talentbranders.com.

1. Get Discovered Creating an Online Persona that Gets Results

2. Gary O’Neal

3. Please Stand!

5. Farmer Hunter Trapper

6. How Hiring (Really) Works

7. Imagine a job you want

8. Imagine being a Recruiter

9. Job Ads (An Inconvenient Truth)

10. Job Ad Checklist Manage and tune job search agents Learn the boolean search strings Indeed.com and Simplyhired.com Select relevant niche boards

11. Job Ad Checklist 80/20 rule on qualifications for applying Never “spam apply” Respond directly if given the option Politely aggressive follow-through

12. Resume Database (Another Inconvenient Truth)

13. Resume Database Checklist Post on the majors and select niche Update your resume and account Test your resume keywords Clear relevant and compelling title

14. Resume Database Checklist Complete contact info Format cleanly for text copy and paste URL for linkedin, twitter and your website

15. Linkedin (The Recruiter’s Friend)

16. LinkedIn Search company:google title:developer country:”united states” zip:95117 radius:25

17. LinkedIn Searches title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25

18. LinkedIn Searches Recruiters can save their searches and have updates emailed to them automatically

20. LinkedIn for Hunters

21. Linkedin Checklist Optimize for being in search results Settings to enable people to see you Complete ALL fields Test search for yourself

22. Linkedin Checklist Link with as many people as possible Join LOTS of groups, but make invisible Answer questions in your field Get recommendations Update your profile and status regularly

23. Google (is your resume on the internet?)

24. Naive Google Search java resume austin texas

25. Naive Google Search java “software developer” resume austin texas

26. Recruiter’s Google Search java (intitle:resume OR inurl:resume) -job -jobs -apply -submit -sample -samples 73301..78957 (TX OR Texas)

27. Google Search site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer”

28. Google Checklist Get your resume on the “raw” Internet Use “dumb” keywords Remove the “bad words” Crosslink your accounts!

29. Twitter (even if you don’t tweet)

30. Twitter Search Tweets php near:78746 within:50mi #php near:dc within:50mi

31. Tweetdeck Search Java (develop OR design) sql oracle -job -jobs

32. Twellow Search @bio “sales engineer” @location austin

33. Twitter Checklist Have a professional Twitter account Hide your personal Twitter account Register with Twellow Tweet or simply retweet on relevant topics

34. Facebook (yes really…)

35. Facebook Searches Co-Worker Profile search in your area Yahoo linkdomain

36. Facebook Checklist Make your personal page private Create a professional page If you tweet, automatically update your Facebook status

37. Gary O’Neal gary@talentbranders.com 512-347-3487 Talent Branders –