1. HootSuite University: Updated Content for 2013
In early 2013 HootSuite University will be updated with all new HootSuite courseware
consisting of 75 brand new videos. This course is comprised of engaging video
modules, useful worksheets, and two online exams.
The content is being updated for the first time since August 2011 to reflect major
changes in the dashboard, a better video and production quality, and stronger exam
questions.
New to the content is the addition of Best Practices videos in levels 2 and 3, which
dive into strategic ways a business can manage their HootSuite dashboard. Also new is
the optional worksheets that students can utilize for their learning.
In order to become HootSuite Certified, students must complete the exams for the
Getting Started with HootSuite & HootSuite Pro modules. The HootSuite Enterprise level
provides students with additional strategies but it is important to note that students will
not have access to all of features as they are not Enterprise clients.
The social media courseware will remain the same, and includes:
• SCMD 110: Setting Up Your Social Media Profiles
• SCMD 120: Introduction to Social Media Across an Organization
• SCMD 121: Introduction to Social Networks for Organizations
• SCMD 140: Growing an Online Community
Additionally, the HootSuite University Lecture Series has grown significantly in 2012, and now has
over 30 webinars from industry leading professionals.
Good luck with building your syllabus!

2. Getting Started with HootSuite
HOOT 100: Getting Started
• What is HootSuite?
• Adding Social Networks
• Adding Tabs
• Adding Streams
• Exploring HootSuite Organizations
• Navigating Your User Profile
• Publishing Messages
• Attaching Photos & Documents
HOOT 110: Listening
• Monitoring Search Streams
• Utilizing Twitter Lists
• Monitoring Advanced Streams
• Creating Job Searches
HOOT 120: Engaging
• Exploring HootSuite’s App Directory
• Using Plug-in Apps
• Shortening Links
• Scheduling Messages
• Using the Hootlet
HOOT 130: Collaboration
• Collaborating with HootSuite Conversations
• Assigning Messages
• Sharing Team Streams
• Creating Drafts
HOOT 140: Analytics
• Creating Custom Reports
• Ow.ly Analytics
• Social Network Analytics
• Google Analytics

3. ! ! HootSuite Pro
HOOT 210: Listening
• Advanced Search Tactics
• Filtering Messages Instream
• Archiving Messages
• Creating Geo-targeted Searches
• Utilizing the HootFeed
• Best Practice: Listening Tactics with HootSuite Apps
• Best Practice: Monitoring Multiple Channels
• Best Practice: Discovering Your Audience
HOOT 220: Engaging
• Scheduling Bulk Messages
• Utilizing the Publisher
• Using RSS Feeds
• Best Practice: Engaging with Influencers
• Best Practice: Creating & Curating Content
• Best Practice: Amplifying Your Messages
HOOT 230: Collaboration
• Organization Permissions
• Team Permissions
• Social Network Permissions
• Best Practice: Managing Your Organization
• Best Practice: Managing Social Customer Service
• Best Practice: Executing Marketing Campaigns
HOOT 240: Analytics
• Creating Custom URL Parameters
• Twitter Profile Analytics
• Reporting Facebook Insights
• Google Analytics
• Ow.ly Analytics

4. ! ! HootSuite Enterprise
This content is not tested at this time and completion is not mandatory for certification. However,
you may want your students exposed to some of the Enterprise Best Practice videos.
HOOT 310: Listening
• Best Practice: Social Compliance & Global Relay
• Best Practice: Monitoring Your Brand
HOOT 320: Engaging
• Using a Vanity URL
• Targeting Messages by Facebook Language
• Tagging Team Member Posts
• Best Practice: Engaging Content
• Best Practice: Going International
• Best Practice: Enterprise Digital Marketing Campaigns
HOOT 330: Collaboration
• Limiting Permissions for Team Members
• Best Practice: Governance
• Best Practice: Super Admin Strategies
• Best Practice: Team Admin Strategies
• Best Practice: Optimizing Your Dashboard Setup
HOOT 340: Analytics
• Post Tagging Analytics
• Team Member Analytics
• Best Practice: Web & Social Analytics with Webtrends & Adobe Site Catalyst
• Best Practice: Creating Compelling Reports
HOOT 350: Security
• Utilizing Secure Profiles
• Using Single Sign-on and HTTPS
• Best Practice: Social Media Security