2. MEDIA CONGLOMERATES
• A conglomerate is a group of businesses which have a lot of money to
spend on film productions
• They can market their films through all of their subsidiary companies.
• This practice is known as synergy
They are massive multinational media companies who own things such as:
• Film studios
• TV stations
• Record labels
• Magazines
• Newspapers
• Books
• Internet platforms
3. INDEPENDENTS
•
These are produces who work outside of the major studios.
•
British productions are often make by smaller outfits like ‘Warp Films’ working with ‘Film 4’
or the ‘BBC’ to try to secure extra funding and help with distributions.
•
Films made this way often struggle to get more than £1 million or £2 million budgets and
consider a success to even break with DVD after sales included.
4. MEDIA OWNERSHIP
•
There are 5 major distributors which dominate media ownership of the film industry within
the UK
These are
•
United International Pictures
•
Warner Bros
•
Buena Vista
•
20th Century Fox
•
Sony
5. Media ownership glossary
• Media convergence: Two or more types of media coming together
• Synergy: Different elements of a company working together to promote
related products
• Concentration of Media ownership: The process by which increasing smaller
number of companies own most media outlets
• Cross Media Ownership: a company which produces tow or more types of
media
• Conglomerate: A large parent company which owns a range of smaller
companies
• Subsidiary: Smaller companies owned by a parent company
• Oligopoly: when the market is dominated by a smaller number of companies.
6. THE PRODUCTION CYCLE
1. Film Production
1. Films Distribution
1. Film Exhibition
1. Film Marketing