How to use Social Media to market your events.

1. Presented By:
Taylor Brione
Ballard
USING SOCIAL MEDIA
IN EVENT MARKETING

2.  Taylor Brione Ballard
 University of Houston, Hotel Restaurant Management
Major
 Event Planner/ Certified Wedding Planner
 Blogger, Pretty Pink Living (www.taylorbrione.com)
 Freelance Writer
 Social Media Enthusiast
 info@taylorbrione.com
ABOUT ME

3. SIXTY SECONDS OF SOCIAL SHARING

4.  Build an online community around your event
 Attract attendees for the event
 Help attendees connect with each other
 Broadens participation throughout the event
 Encourages information for sharing
 Leverages event for media coverage online and off.
WHY SOCIAL MEDIA?

5. Optimize the event for sharing by having as many
distribution channels as possible.
Top Two to Focus on:
 Facebook
 Twitter
GETTING STARTED

6. WHY FACEBOOK?

7.  Create a Facebook LIKE Page
 make sure privacy settings allow “PUBLIC” to view and post
comments and pictures
 Pages have advantage over groups and event pages
because they show up in news feeds
 Create a public Facebook EVENT and encourage
attendees to share on their personal status updates
 Include an EVENTS tab on your Facebook fan page
that directs visitors to where they can register or
purchase event tickets
 Include a “LIKE” badge on the organization or event
website
HOW TO ADD FACEBOOK TO YOUR
STRATEGY

8. LIKE PAGE
Can add
direct
registration
or ticket
purchase
right here.
Some pages don’t
have this option for
likers to add
content. Having
this option
available allows
people to write or
add pictures
before, during, and
after the event.

9. EVENT PAGE
Allows you to
add to
Outlook or
Google
Calendar
Depending on
your event, you
may want it to
private or open
only to some
people.
Encourage
urgency or
limited ticket
sales without
sending an
email.

10. WHY TWITTER?
And most of all, everything is in real time!

11.  Promote “following” the event or organizations twitter
for updates
 Ask for people to share your updates with the phrase
“PLEASE RT”
 Create an event hashtag EX. #moneyweek2013
 Give out incentives to share the hashtag or RT by
offering door prizes, raffle tickets, etc.
 Have a designated tweeter to tweet out whats
happening at your event in real time
HOW TO ADD TWITTER TO YOUR STRATEGY

12. TWITTER
Twitter Search for
#HouMarathon
Share images on
Twitter and
Instagram with
#HouMarathon
Retweets (RT) show up
in the followers timeline
for non-followers to see

13. Pinterest: online pin board Instagram: Twitter for pictures
PINTEREST AND INSTAGRAM
Save, share, and
locate event ideas
for theme, décor,
favors, etc
Share your event with
others on Instagram
and Twitter with the use
of hashtags.

14.  Add pictures to website or Flickr
 Post pictures and videos to the Facebook page and tag
those in the pictures so that it shows up on their page
 Encourage participation by inviting guest to share their
pictures to the Facebook page or on Twitter by using
the event hashtag
 Create a short video or picture slideshow and upload to
organizations Youtube channel
 Embed videos on website or company blog
 Invite guest of honor or speakers to write blog to get
attendees excited for event
MULTIMEDIA

15.  Social Media has revolutionized events and you have a
lot of resources at your disposal. Remember that quality
beats quantity. Start out with the main networks,
discover your target audience, and use what works best
for you.
SUMMARY

16.  Questions??
THANK YOU!