The Art of Pitching Presentation. We start with getting to know your business better through the Business Model Canvas by Alex Osterwalder, and then we will explain the basics of a good elevator pitch, made to stick. If there is time available, we can make a contest to choose the best elevator pitch and/or business model.

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The Art of Pitching
ProZ Conference, Barcelona
June 9th, 2012

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Where do you want to be?

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Get to know your business first

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And now the pitch ...

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Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action

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9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational

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Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

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Learning by doing
2 options
Everyone thinks about its own business
Groups to address new opportunities
Contest for best business model/elevator pitch

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Thanks!
// Diego Bartolomé, PhD
<address> C/ Les Planes 39 – 08201 Sabadell – Spain
<phone> +34 93 711 29 96
<cell> +34 670 331 225
<email> dbc@tauyou.com
<www> tauyou.com