it will b useful for u.

1. RURAL INDIA RURAL INDIA:- EDUCATION LOAN :12% CAR LOAN:-5% MOBILE SIM:-FREE RICE:RS 20 RANKED IN HDI:-134/182

2. IS INDIA REALLY GREAT?

4. Marketing focuses to reach its target market.

5. In INDIA mostly target market belongs from rural.(70%) L.G. - All places other than the 7 metros Nabard .- All locations with a population up to 10000 considered “rural”

6. According to late C.K PRAHALAD(GURU) FUTURE BELONGS TO THOSE COMPANIES WHO SEE RURAL AND POOR AS THEIR CUSTOMERS.

7. Size of the market Largely Untapped Too crowded Urban Market Reasons for Going Rural Income on the rise/disposable income Income from other than agriculture Income flow from urban /abroad Better exposure - media

9. NAREGA

10. SHG

11. PMGSRY

13. Colgate 50%

14. LG 50%

15. Asian Paints 60%

16. Dabur 40%

17. Videocon 40%

18. Cadbury’s 25%

20. FACTS ABOUT RURAL MARKET The average Monthly per capita Consumer Expenditure (MPCE) for rural areas is Rs 495 and that for urban areas is Rs 914. 93% people in Rural Area live in their own houses as comparative to 61% of Urban. Food Expenditure in Rural Area is 56% as in Urban it is 44%. 9 in 10 Rural households use branded washing powder or cakes 2 in 5 uses more than 1 brand of soap

21. OPPORTUNITIES Infrastructure improving rapidly Rural literacy level improved from 36% to 59% In fifty years only 40% villages have been connected by road

22. Per capita household expenditure (is Rs.)

23. CONTEMPORARY ISSUES Customer is the “Queen” Digitalization Efficiency in the Supply Chain Micro financing Product customization Others

25. Getting equal opportunities

27. Project Shakti

28. Telecom Revolution

29. Banking

31. Less number of warehouses are there then needed

32. Lack of sufficient storage facility

33. Lack of refrigerated logistic support

34. So there is need to invest in these areas such as

35. Providing refrigerated trucks for transportation

38. Innovative Product like

39. Godrej’sChottu Cool

40. TATA’s Swatch Water Purifier

41. Max’s Max Vijay