1. HOLLISTER
California

2. Hollister Co.
Hollister Co., sometimes
advertised
as Hollister or HCo., is an
American lifestyle
brand by Abercrombie &
Fitch Co. The concept
was originally designed to
attract consumers aged
14–18, at a lower price
point than the parent
brand.

3. The popularity.
Goods are available in-
store and through the
company's online
store. Hollister was
ranked as the second
most preferred clothing
brand of US teens on a
long list of actual West
Coast companies in
2008 by Piper Jaffray.

5. The history.
The first store was opened in July 2000 at the Easton Town
Center in Columbus, Ohio. The logo of Hollister company is seagull.

6. Stores.
Abercrombie & Fitch
has designed Hollister
Co. stores to simulate
the appearance of
vintage beach shacks
in an indoor shopping
mall, making Hollister
stores stand out from
any other store in the
mall.

7. Stores
Originally, the store
design included a
resident live Maine
Coon cat, named
Fletcher, and a Green
wing Macaw named
Riley. Animal
rights activists
protested the
inhumane use of live
animals in the store
décor, given the dim
lighting and loud
music.

8. Music.
Hollister Co. stores
are known to play an
eclectic selection of
alternative rock and
pop music. The
company policy is to
play the music at the
80–85 decibel level.

9. Fragrances.
In 2001, Hollister
released its signature
fragrance Hollister Co.
for women and men.
Now there are a lot of
different fragrances
for every taste:
August, Drift, Malaia,
Jake, Sadie, Break
Line.

10. Body care.
Originally known as
"Sessions," the body
care line has been
simplified to "Body
Care." Upon its
original release,
Hollister Body Care
products included:
body wash, body
lotion, body spray, lip
shine, and others

11. THANKS FOR
WATCHING!
Kate Rogacheva.