2. A Strategic Alliance is a relationship between
two or more parties to pursue a set of agreed
upon goals or to meet a critical business need
while remaining independent organizations.
3. synergy
• technology
transfer
• economic
• joining of forces • THE specialization
and resources ALLIANCE • shared expenses
and shared risk.
THE
cooperation or
collaboration
4. key success factors of the
alliance
individual excellence
Importance
interdependence
Invest
Information
institutionalization
5. Types of strategic alliances
Equity Non-equity Global
Joint
strategic strategic Strategic
venture
alliance alliance Alliances
6. Stages of Alliance Formation
Strategy Development alliance's feasibility, objectives and
rationale.
Partner Assessment involves analyzing a potential partner’s
strengths and weaknesses
Contract Negotiation realistic objectives
Alliance Operation senior management commitment
Alliance Termination Alliance
7. advantages disadvantages
Allowing each partner to Dealing with diverse or
concentrate on activities that conflicting operating practices
best match their capabilities.
Learning from partners & Dealing with conflicting
developing competences that objectives, strategies, corporate
may be more widely exploited values, and ethical standards
elsewhere.
A strategic alliance could help a Becoming too dependent on
company develop a more another firm for essential
effective process, expand into a expertise over the long-term
new market or develop an
advantage over a competitor
8. examples
A clothing retailer might form a strategic
alliance with a single clothing manufacturer to
ensure consistent quality and sizing.
A major website could form a strategic alliance
with an analytics company to improve its
marketing efforts.
