2. INTRODUCTION OF A
COMPANY
• PepsiCo is a world leader in convenient foods and
beverages, with revenues of about $27 billion and over
143,000 employees. The company consists of the snack
business of Frito-Lay North America and the beverage
and food businesses of PepsiCo Beverages and Foods,
which includes PepsiCo Beverages North America
(Pepsi-Cola North America and Gatorade/Tropicana
North America) and Quaker Foods North America.
PepsiCo International includes the snack businesses of
Frito-Lay International and beverage businesses of
PepsiCo Beverages International. PepsiCo brands are
available in nearly 200 countries.

3. • Many of PepsiCo's brand names are over 100-years-
old, but the corporation is relatively young. PepsiCo
was founded in 1965 through the merger of Pepsi-Cola
and Frito-Lay.
Tropicana was acquired in
1998 and PepsiCo merged with the Quaker Oats
Company, including Gatorade, in 2001. PepsiCo’s
success is the result of superior products, high
standards of performance, distinctive competitive
strategies and the high integrity of the employees.
Their mission is to be the world's premier consumer
Products Company focused on convenient foods and
beverages. They seek to produce healthy financial
rewards to investors and provide opportunities for
growth and enrichment to their employees, their
business partners and the communities in which they
operate and in everything they do, they strive for
honesty, fairness and integrity clear picture of financial
position and profitability of PepsiCo

4. INDUSTRY PROFILE
• PepsiCo, Inc.

5. • Type Public (NYSE: PEP)Founded New
York, New York (1965)Headquarters
Purchase, New York Area
served WorldwideKey people Indra K.
Nooyi (Chairwoman), (President) & (CEO
)Industry Food
Non-alcoholic beverage

6. • Market cap USD 107.19 Billion (2008)
• Revenue ▲ USD 39.474 Billion (2007).
• Operating income ▲ USD 7.170 Billion
(2007).
• Net income ▲ USD 5.658 Billion (2007).
• Total assets ▲ USD 34.628 Billion (2007).
• Total equity ▲ USD 17.234 Billion (2007).
• Employees 185,000(2008).
• Divisions PepsiCo Americas (PepsiCo
Americas Food, PepsiCo Americas
Beverages), PepsiCo International
• Website PepsiCo.com

7. LOGO’S OF PEPSI

8. • Plant has demonstrated strong improvements in the last 3 years of
operations.
• Many new initiatives have been piloted and established here and template
to be rolled out in the BU.
• “Lowest water consumption Plant “in the Pepsi India in 2006. We have
applied for preliminary patent of the modified process.
• Recovery and recycling of in-process used water with no compromise on
quality parameters
• India BU First PLANT ACHEIVEMENTS
• Panipat plant in which BIOZYME treatment is done to reduce generation
of solid waste in Effluent Treatment Plant.
• Plant is a Rain water harvested site.
• 100% utilization of treated effluent in plant for gardening and utilities. Zero
discharge out of the plant premises since 06.
• Continuous improvement in quality standards, HACCP certification in 07.
• First plant in which has won TPM Level 1 Award in Pepsi bottling
operation in the world business unit.
• Plant is on SAP.
• “Lowest power consumption Plant “in the Pepsi India in 2004 to 2008.
• Within first Top 3 in the business unit on productivity / cost.
• Acoustic chambers for all diesel generators to avoid noise pollution.

10. • MISSION
• PepsiCo’s mission is “To be the world's premier
consumer Products Company focused on
convenient foods and beverages. We seek to
produce healthy financial rewards to investors as
we provide opportunities for growth and
enrichment to our employees, our business
partners and the communities in which we
operate. And in everything we do, we strive for
honesty, fairness and integrity.”

11. SWOT ANALYSIS

12. STRENGTHS :
• More popularity among the kids and female youth
(because of the sweetened taste of Pepsi and its
other brands attracts the kids and female more).
• Pepsi is a well established co. so it has a good
reputation in the market.
• Advertising of Pepsi is much more aggressive
than coke.
• Backed by huge promotion at national &
international level.
• Co. endorses Saif Ali khan, cricket stars and
Ranvir kapoor & Deepika to promote their products.

13. WEAKNESS:
• Coca cola red color have more visibility than Pepsi’s blue
color (b’coz the coca cola’s red color is visible from
distant place).
• Pepsi sin ages are far more scattered as compared to
coca-cola (b’coz the at some places the market is
captured by coca cola).
• Non fulfilment of commitments on time, made to
shopkeepers.
• Incompetent sales man who do not give the schemes in
the market regularly.
• Not proper controls over distribution network

14. OPPORTUNITIES:
• In the rural areas Pepsi’s distribution network is far
stronger vis-à-vis to any of the competitor. Therefore it is
viable to make it stronger, as this can restrict the entry of
the other brands in the rural market.
• Kids demand for the Mirinda is more as compared to
any other orange flavor soft drink brand.
• May tie up of liaison with major showrooms, computer
centers & restaurant.
• Huge publicity of the twister/ slice has created a lot of
demand.

15. THREATS:
• There is a lot of complaints is coming about the
impurities and leakages of gas or carbonated
water.
• There is no proper policy of distributing the
merchandising assets of the co. to the retailers
(many of the retailers have so many things
though their sales are low but few of them do not
have anything in spite of large sales.
• Threats of the competitors new brand entry in
the market (so many local brands of juices are
available at low prices).
• Natural juices are now available whose price is
also of same as soft drinks.

16. • PEPSICO VALUES
• Our Values reflect our aspirations – the kind of
company we want PepsiCo to be.
• FUTURE OPPORTUNITIES
• When thinking about new opportunities and
potential moves, we typically consider five
factors. These are: proven results, leadership
capability, functional excellence, knowing the
business cold and key experiences. These
elements are evaluated against the current set of
opportunities and our longer-term commitment to
growth and development of our employees.

17. • PRODUCTS PROFILE
• Different drinks are made by different names and
they have their separate identity. The brands of
product which are manufactured by this particular
group such as follow:-
• 1. PEPSI ­­­­­­­­­­---------------- Cola
• 2. PEPSI ---------------- Diet
• 3. MIRINDA ----------------- Lemon
• 4. MIRINDA ------------------Orange
• 5. MOUNTAIN DEW
• 6. 7-UP
• 7. SLICE
• 8. LEHAR ----------------- SODA
• 9. NIMBOOZ by 7-UP

18. Pepsi is considered as cola drinks, it is generally preferred by all
segment of consumers.
This particular brand gives handsome revenue to the company.
It is one of the leading lemon drinks in terms of sales.
The particular drink is mostly liked by youth segment.
This particular drink comes in two flavors orange and lemon.
Orange flavors are more common in ladies and children
This is one of the major drinks demanded by the consumers
it is made with the help of mango pulp.
This is lemon kind of drink. It is also short of colorless drink it
does not have proper penetration in the market
and yields less return is available on this.

19. Tropicana is a fruit juice which is product of PepsiCo.
Tropicana comes in different flower such as orange, grape, apple, Litchi, guava,
mixed fruit etc.
• Nimbooz is the newly launched product of
Pepsi. It contain with 5% of lemon, with
real lemon juice, no fizz and no artificial
flavours, will be available in three
packaging formats of 200 ml returnable
glass bottles, 350 ml PET and 200 ml tetra
packs, priced at Rs 10, Rs 15 and Rs 10,
respectively. Its communication tagline will
be ‘Ekdum Asli Indian’.

20. THANK YOU