Comparative analysis of Digital presence of top three awards nights; The Oscars, The Golden Globe and GRAMMYs.

1. GRAMMY’s
Digital
Landscape

3. Companies in the Landscape

4. Twitter Followers

5. Tweet Volume by Day

6. Engagement Rate for Tweets
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of
company's own tweets during this time period.

7. Facebook Likes

8. Engagement Rate for Facebook Posts
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes,
of posts on this company's Facebook page during this time period.

9. Google+ Plus Ones

10. Engagement Rate for Google+ Posts
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand
Page +1s, of posts on this company's Google+ page during this time period.

11. Moz Domain Authority
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

12. Moz External Links
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on Moz.

13. Moz Domain Authority vs. Moz External Links

14. Average Monthly Web Traffic (in Millions)
Oscars
Golden Globe
Grammy's
0.6
0.65
1.6

15. Growth in Social Mentions (in Millions)
56th Grammys
34
55th Grammys
54th Grammys
24.8
13

16. How GRAMMY leveraged Digital to
transform GRAMMY brand experience
from a once-per-year TV Awards show, to
Music’s Biggest Brand? Read the full story