1. New Media and Social Media Platforms :Creating a VOD Bouquet 13 May 2011

3. Introduction to New Media and Social Media Platforms and how it relates to Pay TV

4. Etisalat in UAE – Understanding the Market

6. Introduction New Media and Social Media Platforms

7. What is ‘New Media’ ? Convergence, Integration, Flexibility, Technological Advancements, Internet,Globalisation, Digital, Web 2.0, Information Technology, Blurring of roles,Streaming,Sharing, Real-time, Instant Communication, Choice, Unlimited Access, Proliferation of Information, Social networking, Interactivity, Citizen Journalism, New Age, Piracy, Blogging, Podcasts, IPTV, VOD, Mobile TV, Uploading, Downloading

9. “A conversation supported by online tools.” and includes “the real people who use them and their social interactions” (http://www.slideshare.net/themoleskin/introduction-to-social-meida)

10. “… [Social Media] has ushered in a era where people are talking, ranting, complaining, praising, reviewing, sharing, everything online for the world to see.” (http://www.slideshare.net/Britopian/introduction-to-social-media-presentation-699715)

12. Never before has any human being had the amount of access to content and information that one has today and this is only the beginning…

13. People can educate and empower themselves

14. No more facts from Chappiewrappers

17. Now, mobile operators and internet service providers are prominent players in the TV arena as well

20. Integrating Social Media Platforms with Pay TV will prove useful and beneficial in terms of:

21. Push New Media Services

22. Creating User Interaction

23. Viral Marketing tool – releasing content on New Media platforms to drive people to Pay TV provider. E.G: Pilot series

24. Provide Research Data through what is “liked” or “shared”

27. Etisalat is the largest telecommunications company in the UAE

28. They connect more than 74 million customers worldwide

29. E Vision is Etisalat’s Cable Television Service

30. Demographic of viewers include: Over 3 million Emirati people of which 88% are Muslim, with Arabic being the official languageSource: http://www.workmall.com/wfb2010/united_arab_emirates/united_arab_emirates_people.html

31. Creating a VOD Service Looking at programming and what should be free or subscription-based.

32. “VOD and subscription-VOD is the way we believe people will be watching TV in the future.” Humaid Al Suwaidi, CEO of e-vision

33. An E Vision VOD package Free Subscription Based Catch-up content for those with existing subscriptions. SPORT REALITY SERIES SHORT FORMAT MOVIES NEWS Content is King Premium Entertainment Content will drive service.

34. ~Thank You~