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WITH THE NAME OF ALLAH THE
MOST GRACIOUS AND THE MOST
        MERCIFULL
Brief Introduction about
             Presentation
Nike is an American Company Incorporated
 in 1968 as Blue Ribbon Sports.
During 1970’s Nike was in its rising stage.
 Expanded its Operations and opened more
 production plant
Market share was increased.
From 1980 their declining stage started.
HISTORY OF NIKE

 Nike was founded in 1972
 Headquarters of Nike: Beaverton, Oregon,
 USA.
 Key People of Nike: Philip Knight, Bill
 Bowerman & Mark Parker
 Total employees of Nike were 26,700
 (according to 2006)
HISTORY OF NIKE
 Carolyn Davidson at Portland University
 designed Nike’s trademark Swoosh
 The first Nike shoes was introduced in spring
 of 1972
 Nike has more than 500 factories in 45
 countries.
 Most of the factories are located in Asian
 countries including: Pakistan, India, Malaysia,
 Korea and others
FROM 1970-1980
Bill Bowerman's and Knight's made a
 company named Blue Ribbon Sports
Blue Ribbon Sports changes its corporate
 name to NIKE
A soccer/football shoe is the first NIKE model
 to hit the retail market
  A Nike T-shirt to promote the shoe becomes
 the first apparel item
In 1990s
Nike acquires Tetra Plastics to assure
 exclusive supply of parts of their Air-Sole
 units
 Nike Eyewear is introduced in October
Nike Asia takes off
China becomes both a source country and a
 vital market for Nike
The Nike Air GX and Air Foam shoes bring
 new levels of comfort to soccer and
 basketball
INCLINING STAGE OF NIKE

In the 1970s Nikes growth was aided
 considerably by an important socio-cultural
 development.
The first line of Nike footwear is introduced
 called "Moon Shoe" that features a waffle
 sole
Nike held weekend races runs to raise
 money for charity
INCLINING STAGE OF NIKE
 In 1970 Nike has the right place for the right
 product.
At that time companies sales and market
 shares increased dramatically
Nike continued to build its marketing strategy
 around increasing the products visibility.
The company expanded its product line by
 marketing a variety of shoes for different
 track events
SPONSOR&ADVERTISEMENT
To make there name in the global level
 nike sponoserd many atheletes
Sponsored German tennis player Michael
 Stich
Sponsored Italian National Soccer Team
Nike print ad with the tag "There is no
 finish line" is introduced.
INCLINING GRAPH

90
80
70
60
50                                   1968-1972
40                                   1972-1976
30                                   1976-1980
20
10
0
     ADIDAS   PUMA   REEBOK   NIKE
DECLINING STAGE
Total profit at the end of 1984 was 7.8
 million dollars
The total loss was 2.1 million at the end
 of 1985.
At the end of 1984 Nike profit was down
 to almost 30 percent.
Faced with an 11.5 percent drop in
 domestic sales of its shoes in the 1984
REASONS FOR DECLINING
Arrival of the competitors in the market like
 Adidas and puma
Style of shoes were getting old
Nike market share was also damaged due
 to the demographic changes
IN 1980 the number of teens of Nike were
 less then in 1970
Nike spend a lot that is 10 million dollars in
 advertising
REASONS FOR DECLINING
INORDER TO MAINTAIN HIGH QUALITY
 PRODUCT THEIR COST PRICE WAS
 VERY HIGH
WHICH EFFECT THE COMPANYS
 REVENUE
MUSLIM NATIONS
     CONTROVERSY WITH NIKE
 In 1998, Nike used a
  logo Air on athletic
  shoes that resembles
  the word Allah in the
  Arabic script

 Due to the protest of
  Muslims Nike lift up all
  that material and waste
  it

 Loss of Nike due to the
  embarrassing mistakes
DECLINING STAGE

90
80
70
60
50                                    1980-1984
40                                    1984-1988
                                      1988-1992
30
20
10
0
     REEBOK    ADIDAS   PUMA   NIKE
REQUIRMENTS FOR NIKE
They should know who are their customers
They should modify their product
They should follow “More For More” strategy
They should divide their market in to different
 segments i.e. demographically,
 phsychographically
Collect primary data and built strong
 strategies against competitors
They should be very conscious about cultural
 differences
NIKE’S CURRENT POLICIES
Nike strong its R&D department
Today Nike market it products to everyone
They are targeting their customers in to
 various groups
 They maintain their core values
Focusing on innovation, developing new
 product lines
Creating sub brands and connecting with
 customers of all kind
NIKE CURRENT PROGRESS
Nike now capture a 42% market share in
 United States
And more then 25% in all over the world
Nike now willing to achieve the stairs of
 success more and more
CONCLUSION

The rules or principles which we are
  studying in marketing are very
 important for a firm to success in
               market
THANKS
Nikes  presentation

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Nikes presentation

  • 1. WITH THE NAME OF ALLAH THE MOST GRACIOUS AND THE MOST MERCIFULL
  • 2. Brief Introduction about Presentation Nike is an American Company Incorporated in 1968 as Blue Ribbon Sports. During 1970’s Nike was in its rising stage. Expanded its Operations and opened more production plant Market share was increased. From 1980 their declining stage started.
  • 3. HISTORY OF NIKE  Nike was founded in 1972  Headquarters of Nike: Beaverton, Oregon, USA.  Key People of Nike: Philip Knight, Bill Bowerman & Mark Parker  Total employees of Nike were 26,700 (according to 2006)
  • 4. HISTORY OF NIKE  Carolyn Davidson at Portland University designed Nike’s trademark Swoosh  The first Nike shoes was introduced in spring of 1972  Nike has more than 500 factories in 45 countries.  Most of the factories are located in Asian countries including: Pakistan, India, Malaysia, Korea and others
  • 5. FROM 1970-1980 Bill Bowerman's and Knight's made a company named Blue Ribbon Sports Blue Ribbon Sports changes its corporate name to NIKE A soccer/football shoe is the first NIKE model to hit the retail market A Nike T-shirt to promote the shoe becomes the first apparel item
  • 6. In 1990s Nike acquires Tetra Plastics to assure exclusive supply of parts of their Air-Sole units  Nike Eyewear is introduced in October Nike Asia takes off China becomes both a source country and a vital market for Nike The Nike Air GX and Air Foam shoes bring new levels of comfort to soccer and basketball
  • 7. INCLINING STAGE OF NIKE In the 1970s Nikes growth was aided considerably by an important socio-cultural development. The first line of Nike footwear is introduced called "Moon Shoe" that features a waffle sole Nike held weekend races runs to raise money for charity
  • 8. INCLINING STAGE OF NIKE  In 1970 Nike has the right place for the right product. At that time companies sales and market shares increased dramatically Nike continued to build its marketing strategy around increasing the products visibility. The company expanded its product line by marketing a variety of shoes for different track events
  • 9. SPONSOR&ADVERTISEMENT To make there name in the global level nike sponoserd many atheletes Sponsored German tennis player Michael Stich Sponsored Italian National Soccer Team Nike print ad with the tag "There is no finish line" is introduced.
  • 10. INCLINING GRAPH 90 80 70 60 50 1968-1972 40 1972-1976 30 1976-1980 20 10 0 ADIDAS PUMA REEBOK NIKE
  • 11. DECLINING STAGE Total profit at the end of 1984 was 7.8 million dollars The total loss was 2.1 million at the end of 1985. At the end of 1984 Nike profit was down to almost 30 percent. Faced with an 11.5 percent drop in domestic sales of its shoes in the 1984
  • 12. REASONS FOR DECLINING Arrival of the competitors in the market like Adidas and puma Style of shoes were getting old Nike market share was also damaged due to the demographic changes IN 1980 the number of teens of Nike were less then in 1970 Nike spend a lot that is 10 million dollars in advertising
  • 13. REASONS FOR DECLINING INORDER TO MAINTAIN HIGH QUALITY PRODUCT THEIR COST PRICE WAS VERY HIGH WHICH EFFECT THE COMPANYS REVENUE
  • 14. MUSLIM NATIONS CONTROVERSY WITH NIKE  In 1998, Nike used a logo Air on athletic shoes that resembles the word Allah in the Arabic script  Due to the protest of Muslims Nike lift up all that material and waste it  Loss of Nike due to the embarrassing mistakes
  • 15. DECLINING STAGE 90 80 70 60 50 1980-1984 40 1984-1988 1988-1992 30 20 10 0 REEBOK ADIDAS PUMA NIKE
  • 16. REQUIRMENTS FOR NIKE They should know who are their customers They should modify their product They should follow “More For More” strategy They should divide their market in to different segments i.e. demographically, phsychographically Collect primary data and built strong strategies against competitors They should be very conscious about cultural differences
  • 17. NIKE’S CURRENT POLICIES Nike strong its R&D department Today Nike market it products to everyone They are targeting their customers in to various groups  They maintain their core values Focusing on innovation, developing new product lines Creating sub brands and connecting with customers of all kind
  • 18. NIKE CURRENT PROGRESS Nike now capture a 42% market share in United States And more then 25% in all over the world Nike now willing to achieve the stairs of success more and more
  • 19. CONCLUSION The rules or principles which we are studying in marketing are very important for a firm to success in market