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Potholes &
                             Pecha Kucha
                          Bringing Japanese Efficiency to Your
                            Campus Visit and Presentations
                                              Text


                                      GPACAC 2010
                          Trent Gilbert, CXO, Chief eXperience Officer
                      Jeff Kallay, VP Consulting, “Apostle of Authenticity”



Tuesday, April 13, 2010
The Chronicle of Higher Education




                          Read the Chronicle Article

Tuesday, April 13, 2010
San Francisco Chronicle




                          SFO Article: The college visit - does it do any good?   Read Jeff's blog post

Tuesday, April 13, 2010
Los Angeles Times




                          LA Times Article: On vacation -- at a college campus   Read Trent’s blog post

Tuesday, April 13, 2010
Los Angeles Times


                                                                                  But most college tour
                                                                                  scripts are numbingly
                                                                                  similar, and information is
                                                                                  not really the point.
                                                                                  Students and their families
                                                                                  are looking for the ineffable
                                                                                  moment when, through
                                                                                  some alchemy of
                                                                                  atmosphere, setting or
                                                                                  vibe, they suddenly know
                                                                                  this is the place for them.




                          LA Times Article: On vacation -- at a college campus   Read Trent’s blog post

Tuesday, April 13, 2010
Boston Globe




                          In Step with tradition: Campus Tours thriving
Tuesday, April 13, 2010
New York Times




                            Read the New York Times Article
Tuesday, April 13, 2010
US News and World Report




                           Read the US News and World Report Article
Tuesday, April 13, 2010
University Business




                              Read UB October 2009 Online
Tuesday, April 13, 2010
Five Campus Visit Potholes




Tuesday, April 13, 2010
Tuesday, April 13, 2010
                            1
                          Not Being
                           In Sync
Tuesday, April 13, 2010
Get In Sync




Tuesday, April 13, 2010
Students-Admissions
     Stories-Stats
  People-Programs
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Toxic Levels of
        Inauthenticity
Tuesday, April 13, 2010
                          2
Watch “Tina the Tour Guide”
Tuesday, April 13, 2010
History of Higher Education
                        Recruiting Trends

                          1980’s   Marketing

                          1990’s    Branding

                          2010’s   Authenticity
Tuesday, April 13, 2010
Tuesday, April 13, 2010
I’m an OK lover, but
                          afterwards I like to
                                                                Me too!
                          snuggle and talk.




                                                 AUTHENTICITY




Tuesday, April 13, 2010
Brands are
                           Mirrors.
            Branding only works when it’s authentic.
       We purchase on the basis of conforming to self-image.


Tuesday, April 13, 2010
“I visited and it
                        felt right!”

Tuesday, April 13, 2010
“Most Influential”




       Arts & Science Group Student Poll 2004




Tuesday, April 13, 2010
“Most Trusted”
        - 84% use the web most heavily in
          researching colleges
        - 71% say the campus visit is the
          most trusted source of information
        Eduventures 2007 Survey of 7,867 High school junior and seniors.
        Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”




Tuesday, April 13, 2010
“Effectiveness”




           Noel-Levitz 2009

Tuesday, April 13, 2010
Tuesday, April 13, 2010
                           3
                          Tourbots
Tuesday, April 13, 2010
Invasion of the Tourbots




                                  Read the Article
Tuesday, April 13, 2010
Storytelling is
                          in our blood
Tuesday, April 13, 2010
Students-Admissions
     Stories-Stats
  People-Programs
Tuesday, April 13, 2010
“I am a man, and
         men are animals
         who tell stories.”
Tuesday, April 13, 2010
Stories are
                          how most of
                            us learn
Tuesday, April 13, 2010
Tuesday, April 13, 2010
20% headlines        20% body copy
                          (to the point)         (details)




         50%
                                           10% graphic
     illustrations
                                             (visual)
       (stories)


Tuesday, April 13, 2010
POP
                          Point of Proof
Tuesday, April 13, 2010
Great stories engage,
          give goosebumps, and
             give a feeling of
               “suspension”
Tuesday, April 13, 2010
Storytelling Scale
       Guest Engagement on 1-10 (highest)
                                 10 our
                          (shared experience)
                                 8 your
                                6 mine
                                4 others
Tuesday, April 13, 2010
4
                  Bubble-boy
                   Syndrome
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Inform Your Campus




Tuesday, April 13, 2010
Inform Your Campus




Tuesday, April 13, 2010
Death March
Tuesday, April 13, 2010
                          5
Tuesday, April 13, 2010
Presidential Parade of Favorites
                          Don’t just show the showcase




Tuesday, April 13, 2010
Presidential Parade of Favorites




Tuesday, April 13, 2010
Tuesday, April 13, 2010
                           6
                           Death by
                          PowerPoint
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
6:40
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Tuesday, April 13, 2010
Pecha Kucha is the Goal
          Shorter Presentations
             Less Talking At
        More Time Out on Campus
              More Human
Tuesday, April 13, 2010
Centre College - Centre by the Numbers Prezi

Tuesday, April 13, 2010
5 Steps for Change
           1. Pecha Kucha is the Goal for all
                 Admission Presentations
           2 Become the Pecha Kucha Expert
                 3. Study, Join and Create
             4. Educate the Rest of Campus
          5. Set Presentation Guidelines/Rules
                  and Create Templates:
                          Limit Text, More Photos More Stories
Tuesday, April 13, 2010
Want More? Read Our Blogs:




                          TargetX Blog at www.targetx.com/ithink/

Tuesday, April 13, 2010
Free on Friday Webcasts




                          Free On Friday Webcasts   Watch Past Webcasts

Tuesday, April 13, 2010
Download Session PDF
                          #1 Go to www.targetx.com
                               click iThink Blog
                           click Slide Presentations

          #2 Go to www.slideshare.net/targetx

                          #3 Look for email with link
Tuesday, April 13, 2010
Potholes &
                             Pecha Kucha
                          Bringing Japanese Efficiency to Your
                            Campus Visit and Presentations
                                              Text


                                      GPACAC 2010
                          Trent Gilbert, CXO, Chief eXperience Officer
                      Jeff Kallay, VP Consulting, “Apostle of Authenticity”



Tuesday, April 13, 2010

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Potholes Pecha Kucha GPACAC