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Presentation on Authenticity in Recruiting given at the NAGAP 2008 Conference
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Authenticity 101
1.
Authenticity 101
How to Be Who You Are
2.
Authenticity 101
How to Be Who You Are
3.
Interactive Recruiting Solutions
Email, Blogs, Social Networks Search Campaigns, Campus Visits Student Recruitment Manager (SRM)
4.
1995
What is “WWW?” 1996 1997 1998 1999 2000 2001 2002 Email Recruiting 2003 2004 2005 Interactive Recruiting 2006 The Experience 2007 2008 Authenticity!
5.
1980’s
Marketing 1990’s Branding 2000’s Authenticity
6.
Brand Confusion
Coke vs. Pepsi Apple vs. Microsoft
7.
Brand Clarity “for the
working professional”
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