1) Many business owners do not have opt-in forms on their websites to collect customer email addresses and automate email marketing. 2) Email content should provide useful, relevant information or subscribers will unsubscribe. 3) Opt-in forms should be placed on every page to remind visitors of valuable content and increase opt-in rates by 30%.

1. Mistake #1
Not Adding a ‘Squeeze’ Page To Your Website
Believe it or not about 90% of all business owners (who have a
website) do not have an opt-in form . By having this opt-form on
your website, it will allow you the ability to put your marketing
on autopilot as it imports your customer information in the
automated email marketing software system.

2. Mistake #2
Providing Irrelevant,
or Non-Useful Content
Would you bother reading emails that don’t provide you with
useful, relevant and unique content? Most likely not. Your visitors
are no different.

3. 13 Deadly Email Marketing
Mistakes
Mistake #3
Not Placing a Sign-up (Opt-In) Form
On Every Page of Your Website
This will remind your customers (who are exploring your site to purchase) that
their is something valuable on every page if I give my name and email address.
This strategy will increase your “opt in” rate by 30%

4. Mistake #4
A Difficult Sign-Up Process
Asking for too much information right at the beginning (like
home address, home telephone number etc) makes people shy
away from signing up. Just asking for their name and email is all
we recommend asking for.

5. Mistake #5
Not Addressing Your Visitors’ Privacy Worries
A lot of people receive a ton of spam after providing their name
and email address on websites. Let them know that you will not
sell or use their email address other then the purpose for
communications from your business.

6. Mistake #6
Flying Solo - Not Partnering With
Others In Order To Grow Your Business
Set up partnerships with non competing businesses that have
similar clientele as you do. This is called a Joint Venture.
.

7. 13 Deadly Email Marketing
Mistakes
Mistake #7
Not Giving Away Coupons or Something of Value for Free
If you want subscribers to stay on your list and not unsubscribe, you need to
give them valuable content and reasons to stay on your list. Such things as free
reports, free training or coupons is just an example.

8. Mistake #8
Not Asking Your Subscribers to Spread The Word
One of the most potent ways of spreading information is by
word of mouth. Sadly, many local businesses fail to encourage or
even ask the customers and website subscribers to talk about
their business to others.

9. Mistake #9
Not using a professional email auto-responder
service
Believe it or not, most business owners do not know that if they
don’t have an opt-out link (somewhere in their email message),
they can be fined $25,000 per email. This is enforced through
ICANN Spam laws at www.icann.org

10. Mistake #10
Not Adding Testimonials From Customers
by your opt-in form or in your newsletter itself
If people are pleased with your services you should let others know
about it shouldn’t you? It makes good business sense, but most local
business websites do not carry ANY testimonials from satisfied
customers.

11. 13 Deadly Email Marketing
Mistakes
Mistake #11
Not Adding A Video in the Opt-in Area of the Form
Video is fast becoming a powerful online tool for business to promote
their business. This technique has the ability to explode your # of
potential customers opting into your list.
(see www.consultmarketers.com)

12. Mistake #12
Not approaching your email messages with building a
long term relationship with them in mind.
You need to let your customers (or your list) know that you
actually care for them. If you are always pounding them to
buy something, how quick do you think they will
unsubscribe? You can show your list that you care by giving
them freebies from time or making nice videos for them.

13. Mistake #13
Not Getting feedback from your list
Nothing screams better that you care when you ask your
customers what their opinion is. Not only will you get business
intelligence information but they will feel like you value their
opinion. Asking them to fill out a convenient survey for you is
the best preferred method to do this.