Digital Marketing for REALTORS, How to BRAND YOUrself through social media marketing, digital marketing, internet marketing and tools and how to generate search engine optimization in real estate and SEO for real estate practice.

1. *
Marketing Yourself on HAR.com,
Internet Marketing and Social Media
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2. *
Purpose of class:
Give REALTORS® an overview of how they can use free HAR Tools, the internet and social media to market themselves,
generate exposure, leads, clients, greater listing presence, compete better in the market. Know what resources they have
available to them both through the web and through the resources afforded to them through their membership with the
Houston Association of REALTORS®.
Length of Class: 3 Hours
Benefit to the REALTOR®/Member:
REALTOR®/Members that take the BRAND YOU! class will have a more in depth knowledge of the tools available to them
through their membership to HAR. Additionally, the class provides a step-by-step guide and link to how they can set up free
HAR tools, use the tools, and implement them into their practice. The internet marketing portion of the class will allow the
REALTOR®/Member to also have a basic knowledge of how to better market themselves on the internet through their own
website, other website, exposure and marketing their own website and e-mail address. The social media portion of BRAND
YOU! is designed to give the REALTOR®/Member an introduction to social media and how they can initially set up accounts and
implement it into their real estate practice(s).
Benefit to the Consumer:
The consumer will benefit from a REALTOR®/Member taking BRAND YOU! as they will have more exposure as a seller online,
through social media and free HAR tools. Additionally, the REALTOR®/Member will be able to serve the consumer better using
these additional tools and thereby passing them onto the consumer. A consumer may also be able to find and refer or use
again their REALTOR® if they can find them more easily online or perhaps the agent is now using social media channels, or
they are marketing themselves to that the consumer is able to get in touch with them.
Timed Outline of Class:
1st Section: 45 Minutes- Marketing Yourself on HAR.com- w/10 Minutes Q&A-Followed by a 5 Minute Break
2nd Section:45 Minutes-Internet Marketing- w/10 Minutes Q&A- Followed by a 5 Minute Break
3rd Section: 45 Minutes- SocialMedia Marketing-w/15 Minutes Q&A

3. *
* Chapter I: Marketing Yourself on HAR.com
I. Have you set up your free HAR Web site?
I. Manage your web site
II. Does your Member Web site have your photo and profile?
III. Did you know you can load a video on HAR.com promoting your services as a REALTOR®?
IV. Do you have a blog?
I. Manage your blog
V. Are you displaying your rating on HAR.com?
I. Manage Your Client Experience Rating
VI. Have you added the language you speak or culture you specialize in on your profile?
VII.Are you chatting online with your clients?
* Chapter II: Promoting Your Listings
I. Have you shot videos for your listings?
II. Have you set up your Social Networking Plug-in to promote your listings on social networking sites?
III. Do you include the listing distribution chart in your listing presentation?
IV. Do you know what IDX is and how you can benefit from it?

4. *
* Chapter III: Client Communications
I. Are you inviting your clients to participate in the Client Experience Rating program?
II. Are you sending the agent eNewsletter to your clients?
III. Are you sending a traffic report to your sellers?
IV. Have you used the Consumer Service Checklist?
V. Do you use the Consumer Survey for Buyers and Sellers?
* Chapter IV: Lead Checklist
I. Have you verified the e-mail where HAR is sending your leads?
II. Do you log in to the Members Only Portal to check your leads daily?
III. Have you enabled the LeadConnect feature?
IV. Have you verified the number where HAR is sending your leads?
V. Are you using the 713- REALTOR property Hotline?
VI. Do you know what the HAR Lead Generation System is and how consumers send leads to you?

5. *
* Chapter V: Tools You Must Know
I. Do you know what My Home Finder is?
II. Do you know what My Neighborhood is?
III. Do you know what the Home Value tool is?
IV. Do you know what HAR blogs are?
V. Have you visited the HAR Blogosphere?
VI. Do you know how to use social media to make you money?

6. *

7. *
Have you set up your free HAR Web site?

8. *

9. * II. Does your Member Web site have your photo and profile?

10. * III. Did you know you can load a video on HAR.com promoting
your services as a REALTOR®?

11. *IV. Do you have a blog?

12. *IV. Manage your blog?

13. *IV. Are you displaying your rating
on HAR.com?

14. *I. Manage Your Client Experience
Rating

15. * Have you added the language you speak or
culture you specialize in on your profile?

16. * Are you chatting online with your clients?

17. *
Have you shot videos for your listings?

18. * Have you set up your Social Networking Plug-in to
promote your listings on social networking sites?

19. * Do you include the listing distribution chart in your
listing presentation?

20. * Do you know what IDX is and how you can benefit
from it?

21. *
Are you inviting your
clients to participate in
the Client Experience
Rating program?

22. * Are you sending the agent eNewsletter to your
clients?

23. * Are you sending the agent eNewsletter to your
clients?

24. * Are you sending a traffic report to your sellers?

25. * Have you
used the
Consumer
Service
Checklist?

26. *
Have you verified the e-mail where HAR is sending
your leads?

27. * Do you log in to the Members Only Portal to check
your leads daily?

28. * Have you enabled the LeadConnect feature?

29. * Have you enabled the LeadConnect feature?
Have you verified the number where HAR is
sending your leads?

30. * Are you using the 713- REALTOR property Hotline?

31. * Do you know what the HAR Lead Generation
System is and how consumers send leads to you?

32. *
Do you know what My Home Finder is?

33. * Do you know what My Neighborhood is?

34. * Do you know what the Home Value tool is?

35. * Do you know what HAR blogs are?

36. * Have you visited the HAR Blogosphere?

37. * Do you know how to use social media to make you money?

38. *
The current 2010 NAR Homebuyers Guide to
Buyers and Sellers tells us that over 70% of
consumers are shopping for property online.
That said, you should make sure that you
have internet presence. We will
additionally incorporate some social media
strategies and “must-do’s,” but there are
other ways that you can generate internet
presence and also BRAND YOU! How many
of you have:

39. *

40. * Your own website address? Where you are branding yourself?
* Do not market the association website as your main website.
You can use the association site as your main site, just don’t
market it. Instead, market yourself. Here is what I mean, I
have a site through HAR.com:
www.har.com/tarajordantallon. Instead of marketing this, I
purchased www.taratallon.com and I have my site point to
my HAR site. This way, I can market Tara Tallon.
* Purchase a marketable domain through a domain registry and
forward that domain to the association site. Some domain
registries are: www.GoDaddy.com, www.mydomain.com,
www.internetcrusade.com, www.register.com, or
www.networksolutions.com.
*

41. * Your own personalized e-mail
address?
* The ability for your buyers to
search from your website?
* Video?
* A blog?
* eNewsletter?
* Links and badges from your
website to other sites, such as
your social media sites.
*

42. * Recently, a member walked into HAR with a brand new iPad and asked me, “can you
please help me to practice real estate using this? How can I use my new iPad to
improve my business and impress my clients? And, my goal is going to be for my
clients to use my iPad while I’m with them showing property.” After sharing with
him a few ideas and tips, I decided to write this article. I have found that many
REALTORS® are interested in Social Media and technology and believe it can help
them in their business, but don’t know exactly how, why or how to get started.
Additionally, there seems to be a broad spectrum of knowledge about Social Media
ranging from REALTORS® that may or may not have a Facebook page to expert
bloggers. Wherever you are in the spectrum, there are always new ways to improve
your real estate practice using Social Media.
*

43. * Facebook- www.facebook.com. Yf you don’t
already have an account, set one up. You
can very easily and very inexpensively
reconnect with your sphere of influence and
others as well. Remember: you can set your
preferences and privacy settings so that only
certain groups can see your posts, pictures,
or information. If you already are already
using Facebook, create a Facebook Fan page
for business.
http://www.facebook.com/pages/create.php
. This will allow you to market properties
through posting listing, sharing photos and
videos, announcing open houses, and perhaps
markets and articles. Be sure to also build
Facebook into the marketing plan for your
*Did you know?
listings. Generally speaking, the more
exposure they believe to be getting, the
There are more
better and it shows you are use multiple
outlets and are technology savvy. than 500 Billion
active users on
Facebook and
more than 50%
log on every day.

44. *Twitter-www.twitter.com.
Set-up a Twitter account if
you don’t already have one
and use it to engage
people, drive consumers to
your website, market
listings and create brand
recognition just to name a
few.

45. * LinkedIn- www.linkedin.com. Make sure that you have
set up a LinkedIn account. If you have an existing
LinkedIn account, make sure that all of the
information is updated and accurate to date. There
are far too many inaccurate profiles on LinkedIn.
Consider the following scenario: After meeting with
new potential clients, they check your profile on
LinkedIn only to find out that you are not with the
same company or perhaps you are newer to the
business and still show in the market for employment
or working at your last job.

46. *
Marketing Yourself on HAR.com,
Internet Marketing and Social Media
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