3. Before creating my magazine I ensured I had a strong idea of the target audience I
wanted to aim my music magazine towards . I took onboard gaps in the market and
similar music magazines which would lead to competition , loss in sales and unpopularity
so I ensured that my magazine was unique and original. I aimed my magazine toward
both genders which would increase popularity and sales of the magazine giving it a more
wider target audience. I aimed my magazine toward people between the ages of 15-25
giving it the edge of being mature yet interesting to interest people of both ages.

4. I made my magazine to be in the genre of ‘r&b, hip-hop’ style representing and taking inspirations
from artists such as Nicki minaj, Tyga, J.cole, beyonce, drake ..ect and based my target audience
around people who liked and listened to this type of music. A general stereo type shows that music
and style is connected showing that the type of music you listen to may reflect on the type of clothes
you wear and what kind of person you are also what the persons general interests might be … below
I have collected a few images showing what my target audience may look like and what type of
clothes they would wear.

5. My target audience shows a majority of black/mixed race. This may be seen as a stero type maybe suggesting that the
majority of people that listen to r&b/hip-hop are black or come from black herratige. This could also link to the fact the
most r&b/hip-hop singers are infact black themselves or have black herratige for example the artists I mention
previously ‘artists such as Nicki minaj, Tyga, J.cole, beyonce, drake ..ect ‘ are all black or have black herratige
themselves. Although my magazine is a r&b/hip-hop magazine my main image shows a mixture of races shown on the
main image. The main image shows two girls with a white race and a girl with a mixed race. The group are a band and
the main singer is mixed race and is placed in the middle linking with the fact that the majority of the audience is
someone who is black or with black heritage so this might make them want to pick up the magazine because of the
link.

7. I engaged my target audience to looking at the magazine by mentioning popular
r&b/hip-hop artists which would interest them I mentioned Nicki minaj, Tyga, J.cole,
beyonce, drake which are all very popular and are big names in the r&b/hip-hop
industry.
When choosing my target audience I took in the fact of how I may address my audience and what
wording I would use and how I would present the text. I decided of my audience to be between
the ages of 15-25 which may suggest that it would be more appropriate to use my informal
language making the audience feel comfortable in what there reading and wanting to read on for
example I used language such as ‘+10 festivals to hit this summer’. More of a formal language could
make the reader feel disconnected and have nothing in common and no interest in what there
reading , it could also make them feel inferior and spoken down to.
Through the magazine I used colours that would appeal to both genders , I did this to
avoid having a gender my magazine is primarily aimed towards , this would avoid
weakening the popularity and narrowing the amount of sales. I used colours like purple ,
white , yellow and black. I used these colours because they are not seen as being a male
colour or a female colour were as if I used to colour blue it would be seen as a male
colour just as if I used the colour pink it would be seen as being a female colour .

8. The name of the magazine also attracts my target audience making it to be very
simple yet affective . The name ‘edge’ also links to my target audience wanting them
to be edgy and have and edgy style , it is also a name that is aimed towards just
female or just males , it can be aimed towards both genders.
Although I didn’t use both male and female models to link with the fact is aimed towards both genders I
doubt it will make a huge impact because of the fact I have mention popular r&b/hip-hop music artists
which both male and female obviously have a huge interest in. The only reason I have used just female is
because the main bands and music artists are female.
Using a bar code , issue number, price
and date make the magazine feel more
real to the audience and show the
practice of code and convention.
Shows I mention popular r&b/hip-hop
artists which attract the target audience.
This is also in a bold font to attract and
make it stand out to the audience , the
word ‘free’ above it is shown in a different
colour and underlined to make the
audience instantly think there getting a
barging or winning a prize.
Using the words ‘reveal all’ attract the
audience into thinking that they have a
big secret so they would want to read
on . This is in a bigger font than the
rest of what the magazine contains to
make it stand out and seem important
also to attract and lure the audience
in.

9. The contents page gives the audience a
sneak peak at what they are about to
receive giving them a snippet from the
‘exclusive’ interview. The word exclusive
also draws the audience in and captures
there attention making them think that
there getting a exclusive look in and that
the magazine is exclusive which
automatically enhances its worth.
Making certain words appear in a bold font or
changing the colour also attracts the audience
, for example changing the font on the word
‘free’ and underlining it can attract the
audience and lure them in to wanting to buy
the magazine thinking they are getting
something for free using a persuasive
technique.
Using page numbers show the realism to
the audience and show the practice of
simple codes and convention.

11. Iv chose Bauer media as an institution to distribute my
magazine for many reasons. Bauer magazine is one of
the uks leasding media institution companies , they
represent a diverse range of magazines , music
channels , radios and tv , they also have over 80
influential media brands. I have chosen Bauer media
because I feel that because of there diversity and and
success that they could reperesnt bowsa magazine in a
good light . Also because they have a lot of influential
and successful music magazines such ad Q and kerrang
so I feel if Bauer did distribute my magazine they
would have the knowledge on distributing popular
successful music magazines .
• 300 magazines in 15 countries, as well as
online, TV and radio stations.
•Bauer Media spans over 80 influential brand
names
http://www.bauermedia.co.uk • magazine heritage stretches back to 1953

12. Beaur media distribute kerrang magazine , kerrang magazine are one of the worlds biggest
selling weekly music magazines, it is a genre rock based magazine which includes things like
posters, gig guides, reviews and exclusive features.
Beaur media also distribute the magazine closer. Launched in 2002 , closer is a popular glossy
magazine , including latest celebrity gossip and real life content. It also includes a large
lifestyle section which includes subjects like diet and health, fitness, fashion and beauty.

13. Q magazine is the Uks biggest selling monthly music magazine , Q magazine has created name
and brand which is recognised by music lovers . It is seen as a very popular and upmarket ,
professional music magazine and the voice of the music industry.

15. Using a large
masthead , makes
the magazine stand
out and look more
professional , it also Main image , medium close up ,
makes it stands out showing facial expressions , and
as a professional the models clothing , this can
magazine brand . portray and image and identity ,
appealing the a certain sector of
the audience maybe having the
same style or personality.
Facial expressions and poses also play a
big part in the magazine and how it is
seen , using a model who is pulling a
happy , girly pose may show the Main headline title is usually bold
magazine is aimed towards young girls and links to the main image , Using colours , shows what the
but using the a model who is pulling a either promoting an interview or magazine issue is all about and
sexual pose may show that the other. This shows that is also used to show a theme or
magazine is aimed towards an more model/models are influential in portray the personalities of the
mature generation or for males. ‘EDGE’ the music industry or are seen as music artists used for example
magazine shows the models posing as famous or upcoming , which in ‘vibe’ magazine shows Janet
more rebellious and bad which may shows they have a big impact on Jackson using faint pastel pinks
suggest that there music is rebellious the audience. and bright blues portraying that
and bad but in ‘VIBE’ magazine Janet she's girly and bubbly were as
Jackson is pulling a more sexual pose in ‘EDGE’ magazine the colours
with her mouth open ands by her are dark and grungy maybe
trousers which may suggests her music hinting that the band may have
is more mature. a dark side.

16. Big masthead captures
the audiences attention, Mentioning the word
I have used a slightly
‘free’ on the front
edgy font to link with
the magazine title cover instantly makes
‘edge’ because I have the magazine more
made my magazine to appealing and
appeal to both genders , popular making the
I didn’t want to make audience think there
the font to girly or two
getting a
masculine so I opted for
a colour which would freebie/barging.
appeal to both male
and female Making the main story
the biggest font and a
Issue number and date different colour makes
makes the magazine it stand out to the
feel more realistic and audience and makes it
look more professional known it’s the main
to the audience . story and linked to the
main image.
I have used a large main
image to stay in lines the bar code is essential in
with what a typical making the magazine seem
magazine would have . more real and professional . It
This type of shot is used is also a key thing that every
to emphasise this main magazine needs in order for it
star on the cover . This to be distributed . The bar
also represents them to code I have used is one I found
the audience in a certain on Google images .
way using facial
expressions and types of
clothing.

17. Using the same font as the
front cover on the title ,
makes the magazine seem
more professional , and
making it the same Using pictures on the
throughout. contents page promotes
inside the magazine and
gives the audience a
sneak preview of what
they could read and what
they could read about.
Taking quotes from inside
stories , is what most
magazines seems to do, it
makes the reader want to read
on and read all the stories
which persuades them to end
up buying the magazine.
Listing the main stories
first adding pictures ,
different colours and fonts
gets the audience more
interested and then
listening the other pages
show what other things
the magazine has to offer.

18. Using the band
name in a big
font/different
colours and fonts
Making the
makes them look
question a different
important and as if
colour to the
the story is also very
answer makes it
important this
easier to
makes the band the
understand for the
main focus for the
reader and makes
reader .
it look more
professional as
Using the words most magazines
‘exclusive interview’ either do this or
makes the reader think make it a different
there getting an exclusive font or bolder.
look in , and that the
interview is going to
contain secrets and
untold things , making
them want to read on .
The quote that is normally taken from the
Using separate images of each of the band interview and enlarged is normally the
members makes it seem more personal and thing that sounds over exaggerated on its
gives the reader and closer look at the band own which makes the reader want to read
members maybe showing there individual style more.
and portraying there personality through facial
expressions .

20. I feel my magazine is very aimed
towards people from the ages of 15- On the front page
25 who have a general interested in it shows the band
r&B / Hip-hop music and culture and wearing very
would interest people in this social fashionable
group as well . r&b/hip-hop is a very clothing and
popular and recognisable genre of standing next to a
music and with people like beyonce wall with graffiti
and drake in the media to promote it. in the background
as the bands
name this
represents cool
urban street style.
The specific social group that would be interested in my media product would be
males and females between the ages of 15-25 interested in r&b/hip-hop music
with a cool fashionable street style edge and look up to artists such as rhianna
and drake and tyga for this image. To promote this I have looked at the clothing
my models were and the back drop of were the images have been taken.

22. I have learnt a lot from making my media product
, I have learned more about different camera
shots and angles and which works best for a
certain image or page and how to portray my
images. I have also learned more about editing
my pictures to enhance them either editing the
exposure or contrast , making it lighter or darker ,
cropping my images and using different colours. I
edited my pictures on a free site called picknik ,
having no knowledge of what picknik was or what
picknik could do I taught myself and was amazed
at what effects you could use to make pictures
look better and more professional. I also learned
how to add text and use different effects such as
black and white , sepia and a 1960’s effect. I also
learned how to use the website ‘fontspace’ which
is a website that has hundreds of different fonts
including famous fonts that you can add your own
texts to . I found my font for my magazine title
and band name from this site. Technologies is not
reliable 100% incase of loss of work so you need a
backup file for each piece of work.

24. After creating my school magazine I found this task to be very beneficial as it gave
me an insight in to what creating a magazine was like but on a smaller scale. But
from the school magazine task I learnt to basics such as creating a target audience
and using things like layouts and colour schemes to appeal to the target audience
showing my creativity. I learnt how to organise my work by planning each page
carefully before making my final draft I carefully researched what colours and
fonts would interest and capture the eye of my target audience . I also learnt the
basic codes and conventions from adding a bar code, price and date to make the
magazine seem more realistic and professional , I learnt that every popular well
established professional magazine including a issue number this was recognised
by researching different magazines in the same chosen genre of mine .

25. After looking back at both magazines I have made I can see a drastic improvement which
shows I have learnt and made progress this is shown by the way I have laid out my
magazine and the presentation showing a clear house style , the photography is also a
much higher standard and the way I have edited the pictures looks more professional
and interesting. I carefully selected the clothing my models wore and made sure facial
expressions and backdrops linked to the magazine audience and house style. Looking
back on my magazines I have realised I could of improved maybe by using better
grammar and punctuation or adding my text and images to the contents page. I
recognised this and made sure I improved this on my music magazine which shows I can
take criticism and improve my magazine.
Here are images of both
magazine covers showing I
have made improvements
by adding more text on
my front page also adding
a date and issue number
and bar code .