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Teemu Tapanila

     19.9.2012
AppCampus

• A three year project, based in
  Aalto university: fusion of
  engineering + business + design

• Funded with 21M€ by Microsoft,
  Nokia and Aalto university.

• A new kind of accelerator for next
  generation of mobile experience


  We think AppCampus is the most
  exciting innovation project EVER!


                                       3
A Go-To-Market slingshot

A Unique Accelerator
• No Equity dilution
• No Revenue Share required
• IPRs remain property of developers
Three key facets
• Award Platform
• Coaching program
• Global Alumni Network


Our only demand is a 6-month exclusivity
                                           4
Windows Phone Advantage


• Windows phone defines the new paradigm for UX

• Virgin territory for developers to differentiate by creating exciting
  never-before apps

• New monetization opportunities via Windows distribution
  networks

Windows phone will lead users into
a new era of mobile computing




                                                                          5
Who You Are

• A developer with world class skill
  and ambition potential. You breathe
  mobile and love to deliver great UX.

• An entrepreneur with world class
  management and monetization
  capability goals. You are aggressively
  seeking the next big opportunity
  in mobile.

• A finessed facilitator, a connector of
  opportunities to ideas and people.



                                           7
How you can
         Accelerate with AppCampus

• Awards: 20-50-70.000 euro / App

• Coaching & Education, Product-oriented

• Professional SW-Dev. Process & Quality Assurance

• Network & Marketing Support, Marketplace & Nokia Store

• Co-working space

Online submission: appcampus.fi


                                                           8
Awards – We've set a high bar

Application should meet some* combination of these criteria:

• Innovative, first-to-market app-concepts.
• Differentiated, unique apps, not already available on
  competing operating system.
• Support for key features and APIs of the platform as they
  become available.
• Demonstrated design elegance and technical quality.
• Potential to drive momentum of the new ecosystem.

(*) not necessarily all.


                                                               10
Award Categories

Level 1 (e.g. 20kEUR)
•Relatively simple (standalone) applications.

Level 2 (e.g. 50kEUR)
•Application which requires interfacing with some existing network (cloud)
 based service/media/information.

Level 3 (e.g. 70kEUR)
•App includes development of network (cloud) service back-end, and
 interfacing with it.




                                                                             11
Acceleration Process




                       12
Get Funded Now!

Do you have a great idea, a great team? Here are the 3 steps to
success:



1. Speak to us Now! Our experts are ready for feedback and
   suggestions.

2. Submit your proposal: appcampus.fi

3. Rock the world!




                                                                  13
Contacts

AppCampus
Metallimiehenkuja 10, 2nd floor
P.O. Box 17600, FI-00076 Aalto
FINLAND

Teemu@appcampus.fi
@TapanilaT

Web          appcampus.fi
Twitter      @appcampusfi
Facebook     facebook.com/appcampus.fi




                                         14

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AppCampus Overview 19.9

  • 1. Teemu Tapanila 19.9.2012
  • 2.
  • 3. AppCampus • A three year project, based in Aalto university: fusion of engineering + business + design • Funded with 21M€ by Microsoft, Nokia and Aalto university. • A new kind of accelerator for next generation of mobile experience We think AppCampus is the most exciting innovation project EVER! 3
  • 4. A Go-To-Market slingshot A Unique Accelerator • No Equity dilution • No Revenue Share required • IPRs remain property of developers Three key facets • Award Platform • Coaching program • Global Alumni Network Our only demand is a 6-month exclusivity 4
  • 5. Windows Phone Advantage • Windows phone defines the new paradigm for UX • Virgin territory for developers to differentiate by creating exciting never-before apps • New monetization opportunities via Windows distribution networks Windows phone will lead users into a new era of mobile computing 5
  • 6.
  • 7. Who You Are • A developer with world class skill and ambition potential. You breathe mobile and love to deliver great UX. • An entrepreneur with world class management and monetization capability goals. You are aggressively seeking the next big opportunity in mobile. • A finessed facilitator, a connector of opportunities to ideas and people. 7
  • 8. How you can Accelerate with AppCampus • Awards: 20-50-70.000 euro / App • Coaching & Education, Product-oriented • Professional SW-Dev. Process & Quality Assurance • Network & Marketing Support, Marketplace & Nokia Store • Co-working space Online submission: appcampus.fi 8
  • 9.
  • 10. Awards – We've set a high bar Application should meet some* combination of these criteria: • Innovative, first-to-market app-concepts. • Differentiated, unique apps, not already available on competing operating system. • Support for key features and APIs of the platform as they become available. • Demonstrated design elegance and technical quality. • Potential to drive momentum of the new ecosystem. (*) not necessarily all. 10
  • 11. Award Categories Level 1 (e.g. 20kEUR) •Relatively simple (standalone) applications. Level 2 (e.g. 50kEUR) •Application which requires interfacing with some existing network (cloud) based service/media/information. Level 3 (e.g. 70kEUR) •App includes development of network (cloud) service back-end, and interfacing with it. 11
  • 13. Get Funded Now! Do you have a great idea, a great team? Here are the 3 steps to success: 1. Speak to us Now! Our experts are ready for feedback and suggestions. 2. Submit your proposal: appcampus.fi 3. Rock the world! 13
  • 14. Contacts AppCampus Metallimiehenkuja 10, 2nd floor P.O. Box 17600, FI-00076 Aalto FINLAND Teemu@appcampus.fi @TapanilaT Web appcampus.fi Twitter @appcampusfi Facebook facebook.com/appcampus.fi 14

Notas do Editor

  1. Based in Aalto University - in the spirit of the 20th century architecture icon and the father of functional simplicity Alvar Aalto.
  2. Windows phone will be the next most competitive platform for delivering great products and monetization. Get on board early!
  3. Our central goal is to drive world beating quality of apps on the Windows Phone while also rewarding and partnering with those that join us in advacning the platform.
  4. We’ve developed a simple and fast process to speed you through app development while infusing funding and coaching for your project at just the right phases.
  5. We’ve developed a simple and fast process to speed you through app development while infusing funding and coaching for your project at just the right phases.