These are my slides from the IDC Advisory Service, Marketing Operations Board meeting on May 26, 2010

1. Seven ways to make
your marketing more agile
Frank Days
May 2010

2. Why agile management?
• Annual plans good for 2-3 months max
• Need to be responsive
• Short attention span
• Continuous learning
• Kill off laggards quickly
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3. Would you rather spend time
planning or doing?
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4. Seven ways...
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5. 1. Use post-its not spreads or PPTs
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6. 2. Skip creative briefs
• CYA for agencies
• Time planning is not time doing
• Keep plans short (<2 pages)
• Think outlines
• Does anyone really read them?
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7. 3. Identify drivers – need leaders
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8. 4. Shorter more frequent meetings
• Which would you prefer?
• 90 min show-and-tell staff meeting
• Or three 15 min action-oriented meetings
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9. 5. Keep show and tells < 5 mins
• Marketers are story tellers
• I don’t care about 6 months from now
• What did you just do/doing now?
• How can I help you do it better?
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10. 6. Pull not push
• Meetings are open
• This is where status share and priorities are set
• People should want to come to meetings
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11. 7. Go cloud
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12. What does agile marketing need?
• Manifesto?
• Podcast?
• Agile marketing group?
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13. Thanks and stay agile my friends…
My deets:
Frank Days
Director, New and Social Media
Novell
@tangyslice
http://www.tangyslice.com
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