The third annual Girls Who Rock benefit concert for She's the First was a great success, raising over $30,000 which will sponsor 10 girls' educations and 2 college scholarships. The concert engaged social media influencers, received press coverage, and introduced a successful charity auction. Since then, She's the First received a grant and recognition, and organizers visited the girls in India and plan to release a documentary about one student.

1. 2012
Thanks for Your
Amazing Support!

2. We Were a Hit!
GIRLS WHO ROCK,
the third annual benefit concert
for She’s the First during
Internet Week New York,
was an outrageous success,
raising more this year than
the last two years combined!
GWR 2012:
•$30,000 grand total, which will sponsor
10 girls at the Shanti Bhavan boarding
school in Bangalore, India, plus two
college scholarships!
GWR 2010: GWR 2011: •Made a local impact by inviting the Park
Slope Rock School to be part of the show.
•$6,000 raised •$17,000+ raised from event
and online campaign •Introduced a successful star-studded
•Sponsored 3 girls (Grace, charitybuzz auction component, which
Happiness, & Elizabeth), who •Funded the school year for 29 raised an estimated $5,000 (some lots still
have since graduated! girls in primary level at the pending).
Arlington Academy of Hope in
•Funded 2 years each in •Moved by the event, an anonymous donor
Uganda
AfricAid’s Kisa Project program pledged $5,000 the night of the concert!
in Tanzania

3. We Rocked Social Media
Named Top Twitter Influencer of #IWNY
@GIRLSWHOROCKNY
was the
#1
most influential
Twitter handle
of Internet Week,
according to the
reputable social
media monitoring &
research
company
Synthesio.

4. Hashtag Impressions
In addition to our rankings as a Twitter
handle, the hashtag we used--
#GWR2012—received a whopping 7.6
MILLION impressions over the course of
Internet Week New York.
Hashtag data donated by Hashtracking.com; Twitter screen during concert donated by Twitter Fountain

5. Press Highlights
Monique Coleman Hosted Co-founders Cynthia
the Red Carpet! Hellen & Tammy Tibbetts
Actress Monique Coleman of were on NBC’s New York
High School Musical hosted a Nightly News with Chuck
Ustream.tv broadcast, bringing Scarborough (We reached
her 420,000 Twitter followers 5 million homes!)
along. 10,000+ viewers
watched live!
On May 16, we were
Aol’s Cause of the Day.
We received 12.4 million
impressions on the
homepage!

6. CLASS OF 2012
Haley Reinhart, the Jane Doze, Jessica Latshaw, Sarah Gregory, Shin-B / photos by Kate Lord

7. PARK SLOPE ROCK SCHOOL
Under the guidance of
MC and Juliard-
trained musician
Michael Thurber, teen
girls from the NYC
area wrote, recorded,
and performed “Here
Comes the Light,” an
original song
dedicated to their
peers at Shanti
Bhavan. All GWR
donors received an
MP3 of the song.

8. MUSIC IS
UNIVERSAL.
EDUCATION
SHOULD BE TOO.
Tom Kerns & Stephanie Jelley from umojawa, presenting sponsors; Skyping in girls from Shanti Bhavan with Michael
Thurber; Remarks from Director of Shanti Bhavan, Ajit George

9. What’s Happened Since?
We Visited Shanti Bhavan & Met the Girls!
We received a $25,000 grant from
Chase at the
Social Innovation Summit in NYC on
May 31!
She’s the First was named to
the League of Extraordinary
Women in Fast Company—
alongside Oprah and Michelle
Obama!
Look for:
•Travel blog posts by Christen Brandt, Director of International
Operations, and Kate Lord, Photographer, who took a self-funded
trip to India in June: http://www.shesthefirst.org/tag/stf360india/
•Kate’s incredible photos:
http://www.flickr.com/photos/shesthefirst/sets/72157630195019640/
•An upcoming documentary (slated to premiere in September,
during Social Media Week) on the life of one Shanti Bhavan
student, Maheshwari, who is first in her family to graduate.
•Continued communication & Skype with the girls.
•Interactive student profiles on shesthefirst.org of
those specifically sponsored by GWR 2012

10. Please Stay in Touch!
We’d love to grow our
relationship with you.
Sincerely,
Tammy Tibbetts
She’s the First
Founder/President
tammy@shesthefirst.org
Cynthia Hellen
GIRLS WHO ROCK
Co-Founder
cynthia@girlswhorock.org