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Education 2.0 Tamir Berkman FRANk: http://frankmedia.com.au/blog/
Language is changing. things no longer mean the same What is a “community”? “ Page”? “Window”? “Search”?
From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834
From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834
From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834
From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834
 
 
Online universities
 
 
 
 
 
Online education applications
 
 
 
 
 
 
 
 
 
 
 
Virtual worlds
 
 
RMIT Ormond island in Second Life is being used by architecture students
 
Why virtual worlds? ,[object Object],[object Object],[object Object]
Implementing 2.0 strategies in a large organisation  Image of  a large organisation
Implementing 2.0 strategies in a large organisation is hard Image of  a large organisation
DIGITAL STRATEGY in 7 not that hard steps Image of  steps
1. Your brand ,[object Object],[object Object],[object Object],[object Object]
2. Your competitors ,[object Object],[object Object],[object Object]
3. Your industry/community ,[object Object],[object Object],[object Object]
4. Your audience ,[object Object],[object Object],[object Object]
5. The creative concept ,[object Object],[object Object],[object Object],[object Object]
6. Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Maintenance ,[object Object]
When it fails go to Google analytics
RMIT case study 1. RMIT 2.0 2. RMIT video challenge 3. RMIT Union promotion
RMIT  is experimenting with  flickr, youtube, myspace, twitter, second life
RMIT video challenge ,[object Object],[object Object],[object Object],[object Object]
Submissions on youtube:
With 4875 views this one was the clear favorite:
[object Object],[object Object],[object Object],[object Object],[object Object]
One day, 80 pink flamingos appeared on campus…
Yes, we made them ourselves… (three people from the communication dept. cut, painted & mounted).
We needed to capture attention, letting students know something is happening.
The Flamingos did the job…
Missing: Three Red Flamingos We posted signs to complete the picture and explain the treasure hunt rules. Yes, we hid three red flamingos in campus and online
And sent students to this site to get daily clues. The hunt for the red flamingo has began.
We got three sponsors for prizes worth $1500.
New clues adding daily, making sure students return to site
Used online social networks to promote, explain and talk with our students.
Got a titter account and twittered about it
Results ,[object Object],[object Object],[object Object],[object Object]
What hasn’t work? ,[object Object],[object Object],[object Object]
Does it matter? ,[object Object],[object Object],[object Object]
Users are in control. They’re not here because of us.  We are here because of them.
Our future users More savvy than us.
email is getting old… We need to learn and adopt to new technologies
Social apps are the new email New tools.
7 year olds communicate  in virtual worlds New language.
Learning by playing, experimenting and failing You cant really “get it” by being a by passer.
Please. Please. Please watch this.
It’s time to embrace change so start looking for your opportunity now.  Find your red flamingo.  (Or purple cow) ,[object Object],[object Object]

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