Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.

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Creating an Online Presence with Social
Media, SEO & Content
Victoria Edwards
Digital Content Strategist @TallChickVic

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Who am I?
@TallChickVic

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Overview
 Why Create an Online Presence ?
 Capturing Your Brand Name
 Content
 Social Media
 Promotion
@TallChickVic

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Why Create an Online Presence
 Brand Awareness
 Search Engine Optimization
 Easier to Market After Launch
@TallChickVichttp://www.flickr.com/photos/powerbooktrance/267059283/

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Why Create an Online Presence
 Brand Awareness
 People become familiar
with your business
 People get familiar with
your product
 People get familiar with
you
@TallChickVic

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Why Create an Online Presence
 SEO
 Helps your site get indexed in SERPS
 Can take up to a year to get indexed
 Free traffic
@TallChickVic

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Why Create an Online Presence
 Easier to Market After Launch
 Less effort
 Saves you money
 Saves you time
@TallChickVic

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Capturing Your Brand Name
 Capture Your Brand Name
 Research Your Name Before You
Commit
 Capture URLs Variations
 Capture in Social Media
@TallChickVic

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Capturing Your Brand Name
 Why?
 Prevents brandjacking
 Protect & claim your brand so others
don’t take it.
 Will prevent a lot of
headache down the road.
@TallChickVic

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Capturing Your Brand Name
 How to capture your brand name
 Manually
 Pay to have brand name captured
KnowEm
@TallChickVic

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Starting a Blog
 Why start a blog?
 Helps with SEO
 Helps building your brand
 Helps explain what your product or
business is all about
 Is the bridge from your site to social
@TallChickVic

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Blogging Platforms
 Many blogging platforms out there…
Wordpress
 Drupal
 Tumblr
@TallChickVic

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Why I Use Wordpress.org
(not Wordpress.com)
 SEO friendly
 Many FREE themes available
 Many plugins to help optimize your
content
 Lots of free online
support to better help you
@TallChickVic

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Wordpress Resources
 Wordpress.org
 Plugin Resources - Codex
 SEO Friendly Themes
 Thesis
 Genesis

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Resources for Blogging, Content,
SEO
 Copyblogger
 Copypress
 Quicksprout
 Search Engine Journal
 Search Engine Land
 Search Engine Watch
@TallChickVic

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Content – What to Write About
 Who is your audience?
 Answer: It’s NOT everyone!
 What kind of people do you want to
attract to your product or service?
 Who needs your
product/service?
@TallChickVic

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Content – What to Write About
 What is your product/service?
 Benefits of your product/service.
 10 reasons why the reader needs your
product/service
 Updates/news about your industry
 Top people in your industry to follow in social
media
 Industry case studies
@TallChickVic

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Content – What to Write About
 Make sure your content is…
 Unique
 Fun
 Interesting
 Relevant
 Makes people want to share it = Sharing
your content = casting net wider
@TallChickVic

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Building Out Your Social media
Profiles
 Why create social media profiles?
 Educate your consumer
 Connect with your consumer
 Helps build trust
 Addition to the sales cycle
 Keeps you visible
@TallChickVic

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Where Should You Start?
 Depends on where your customers are
 How do I find them?
 Ask/Network/Discussion Groups/Quora
 Stalk on Social Media 
 Keywords Research - What are your
customers using to find YOUR business?
@TallChickVic

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Social Media Basics
 Start with Facebook, Twitter, Linkedin
 Build out personal AND brand profiles
 Build out profiles with keywords you
wish to target.
 Be ACTIVE in the social space
 Share content that’s related to your
industry

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Google+
 Definitely Helps SEO (it’s Google’s
Social Media Network) of COURSE it
helps SEO ;)
 Google+ is now the second largest
social network in terms of active
users, passing Twitter and ranking only
second to Facebook.

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Resources for Social Media
 Social Media Examiner
 Social Media Today
 All Facebook
 Brian Carter
 Mari Smith
 Lisa Buyer
 Scott Stratten
 Darren Rowse
@TallChickVic

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Other Ways to Promote Your
Business
 Email marketing -Capture emails
 Launch Rock http://launchrock.co/
 Use Tabs on Facebook
 Contests
 Network!
 Speak!
@TallChickVic

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Thanks!
 Twitter - @TallChickVic
 Facebook –
https://www.facebook.com/VictoriaEdwards
 Linkedin -
http://linkedin.com/in/victorialedwards
@TallChickVic