On-Demand Mental Wellness Counseling provides convenient, anonymous, and cost-effective online counseling through a network of accredited counselors available 24/7. The company was founded by Jeff Vogt and Eric Shaw to address the growing problem of untreated mental health issues in America. The business model connects customers with counselors via web-based sessions in under 5 minutes while also generating additional revenue through corporate wellness programs and government services for veterans. Initial testing showed promising results, and the company is seeking $1.2 million in funding to expand operations.

1. V 1.0
On-Demand Mental Wellness Counseling
FOUNDING TEAM
Jeff Vogt, Eric Shaw
This document does not constitute an offer to sell or a solicitation to purchase. It contains confidential
information, including trade secrets, and may not be reproduced without the express permission of the
company named above.

2. 2
TALK LIFE
54 Million Americans annually with
mental health issues do not seek help
On-Demand Counseling:
Convenient, Anonymous, Cost-Efficient

3. 3
FOUNDING TEAM
Vision Passion Experience
JEFF VOGT: ERIC SHAW:
3rd Venture working with Business Development
Technology Efficiency generated over $1M in revenue

4. 4
EXECUTIVE ADVISORY
BOARD
Role: Along with Founders - provide executive
leadership in lieu of CEO
Cameron Truesdell: Seasoned Entrepreneur
David Talon: Growth Specialist
Peter Shankman: Marketing Guru
CEO search on investor request

5. 5
PROBLEM & MARKET
Life Stresses
54 MILLION
Americans
Financial Worries Relationships
Market Size: $25 Billion Annual Growth Rate: 6.7%

6. 6
ON-DEMAND COUNSELING
Cost Effective Anonymous
Web Based Convenient Immediate
24x7 access to network of accredited counselors
Customer / Counselor relationships encouraged
Goal: Connection time in under 5 minutes

7. 7
COUNSELOR BENEFITS
Talk Life takes care of all business functions
MARKETING
CLIENT ACQUISITION
AUTOMATED BILLING
FLEXIBLE WORKING HOURS

8. 8
BUSINESS MODEL
Consumer revenue: $120 per hour split 60% to Counselor
Additional Revenue Channels:
Corporate Employee Benefits: $300 Billion in
productivity losses annually
Service offered to government: 300,000 returning
veterans from Iraq War with 30% Projected PTSD

9. 9
DIRECT COMPETITION
Established, proven market
No dominant player
Talk Life Differentiators:
Marketing Focus
Counseling Specific
Quality
Simplicity

10. 10
MARKETING STRATEGY
Low-Cost Organic Traffic
Stigma Reduction Campaign
Marketing Guru: Peter Shankman
Supplemental Strategies:
Branding & Product Differentiation

11. 11
MARKET ACCEPTANCE
4 day test: 6,214 Visitors
(1.15% conversion rate)
Projected 45,000+ monthly
visitors
Limited Regional
Deployment begins Q4, 2008

12. 12
FINANCIAL OVERVIEW
FY1 FY2 FY3
Counselors 193 808 1,418
Revenue $3.0M $21.8M $51.1M
EBITDA ($0.4M) $3.6M $12.9M
% of Revenue -15% 17% 25%
Counselors work 50 hrs / month
60% time in billable session

13. 13
EARLY STAGE MILESTONES
Regional Limited Deployment
1
Raise Capital
Month
Hire Early Support Team
Begin Marketing / Branding
5
Launch Talk Life

14. 14
EXIT STRATEGY
Acquisition by HMO or
Large Online Health Provider
Same Industry Acquisitions:
Ingenio.com $195M @ 2.0X
Kasamba.com $40M @ 3.3X

15. 15
CAPITAL REQUIREMENT
Required Investment: $1,200,000
Seed Stage: $600K
Target: Jan. 2009
Scaling Stage: $600K
(4 to 6 months later)

16. (775) 298-4704 www.talklife.com
Contact Eric Shaw
eshaw@talklife.com

17. 17
SUPPLEMENTAL: The Talk Life Process
Customer Arrives at
Clicks quot;Talk Chooses session Provides
Nowquot; Button preferences phone number
Unbilled quot;Intro Customer and Customer's phone
Periodquot;to establish Counselor are now rings, Counselor on
relationship connected the line
Provides billing Session
(billed in quarter hour Call Ends
information
increments)
Wrapup Screen
- Session Summary
- Feedback Collection
- Make Counselor 'Preferred'
- Member Registration

18. 18
SUPPLEMENTAL: Corporate Benefits Model (B2B)
$193 Billion in indirect losses from serious mental
illnesses to US economy annually
Talk Life B2B model similar to Employee Assistance
Programs (EAP)
EAPs have incentive for low utilization
Talk Life model price competitive and encourages
employee usage
American Journal of Psychiatry: Tallying Mental Illness' Costs, Time CNN, May 9, 2008,
http://www.time.com/time/health/article/0,8599,1738804,00.html

19. 19
SUPPLEMENTAL: Veterans Benefits (B2G)
300,000 returning veterans from Iraq War
30% Projected PTSD incidence
Poor mental healthcare availability and support
Rural veterans (44%) have limited / no counselor
access
NRHA - Rural Veterans - A Special Concern for Rural Health Advocates, 2007,
http://www.ruralhealthweb.org/index.cfm?objectid=3F08AD64-1185-6B66-88009266E070E627

20. 20
SUPPLEMENTAL: Web Trends
40% Increase in internet purchasing since 2006
94% of Americans purchasing online
21% growth in healthcare related web traffic
in 2008
Nielsen Reports, 875,000,000 Have shopped online
Neilsen Online, Dec. 2007
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?
vgnextoid=0bfef273110c7110VgnVCM100000ac0a260aRCRD
Top 10 Health Information Sites by Unique Visitors
July 2008 vs. July 2007
Source: comScore Media Metri
http://www.webguild.org/2008/09/twenty-one-percent-growth-in-health-information-sites.php

21. 21
SUPPLEMENTAL: Competition Niches
Niche is text and scheduled counseling.
Process & Technology not targeted towards on-demand
audience
Stated goals ≠ growing individual markets. Can’t
outperform specialty providers (Talk Life) as a broad provider
Marketing to customers and counselors already
established in Christian counseling niche
Phone counseling not integral or prevalent in
model, website, or counselors

22. 22
SUPPLEMENTAL: Legal Responsibilities
Maria Nutile, Nutile Law - 25 Years in Health Law practice
Suicidal / homicidal clients directed to Local 911 facility
Counselors maintain individual malpractice insurance
Informed Consent & Confidentiality for Clients detailed before
treatment begins
Doctor / Patient relationship regulations adhered to
Medical records encrypted and require patient consent for release
Point-of-sale disclaimer and client location information ensure
adherence to state licensing laws