A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger

1. How To Integrate
Traditional Media New Media
Talking
Finger

2. New Media, the basics
Social Networks: Facebook, Google+, Linked In
Blogging/microblogging: Blogger, Word Press, Twitter
Geo-Location: Foursquare, Facebook places
Media Sharing: YouTube, Slideshare, Flikr
Review Sites: Yelp, Trip Advisor

3. Traditional Media, the basics
Newspapers and magazines
Static web content
TV/Radio
Print advertising
Direct mail

4. Yin-Yang of Media
Traditional New
Only 14% trust 78% trust peers
Rapid exposure Slow exposure
No engagement Complete engagement
Relatively high cost Relatively low cost
Difficult to “Share” Based on “Sharing”

5. Let advertising offset social mediaʼs
scale issue and allow social media
to bring believability back to an
advertising campaign.
Balance

6. BRANDING, however, remains the SAME!

7. “Prior to the internet, the last technology that had
any real effect on the way people sat down and talked
together was the table”
-Prof. Clay Shirky

8. So? How do we integrate all of
this together?

9. Add social icons to
ALL
newspaper and
magazine ads
In fact, it should be on EVERY
printed material you create!

10. Your website needs some love too!

11. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website

12. Add links to your email signature

13. Even TV ads are going social!!
Campaign created for specific Facebook page

14. The results after an eight week campaign
Captured HUGE data and are now ENGAGED!

15. Integrating the social platforms together

16. Example: facebook to YouTube
by posting

17. Using social plug in’s

18. Links to other social media!
PS, note I also TWEETED the video!

19. Utilize new methods to entice
and look “cutting edge”
Use annotations with LINKS to keep them
on your channel!

20. How do you “win” at social media?

21. You MUST create a strategy
with goals

22. General PointsDo....
Show interest in and listen to others
Be real, be yourself
Take time and do it right
Have fun!

23. General PointsDon’t...
Use platforms to shout your message
Talk about yourself continually
Use auto post programs

25. ROI

26. Text

27. Analytical discovery is a MUST
With them, you can see how many people you are
connecting with, how much they share...

28. ...so you can see if you are doing THIS...
...or doing THIS with
your investment

29. A basic formula for social media ROI
Dollar investment in “hardware”
Human investment in “time”

30. A basic formula for social media ROI
Total sales in dollars resulting directly from efforts.
RIGHT?

31. Maybe there is more?

32. How do you measure...
Creating and building personal
relationships
People do business with people they know
Long term continual engagement

33. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust

34. Thank you!
Facebook.com/TalkingFinger