We created and distributed a survey on our Facebook, Google+, LinkedIn, Twitter and other pages and profiles around the internet to get an idea of how businesses and organizations used social media, what their results of using it were, and what the future holds. 90 responses came back, and here are the results. As well, many comments were made, which we will address separately in an educational seminar!
1. Constant Contact Survey Results
Survey Name: 2012 Social Media Survey
Response Status: Partial & Completed
Filter: None
1/24/2013 10:09 AM EST
Rate Your Challenges Using Social Media Marketing.
1 = Lowest Challenge, 2 = Somewhat Low Challenge, 3 = Average Challenge, 4 = Somewhat High Challenge, 5 = Highest
Challenge
Number of Rating
Answer 1 2 3 4 5 Response(s) Score*
Time to Implement 87 3.4
Understanding How the 89 3.0
Networks Work
Integrating With Other 88 3.1
Ad/Marketing
How to Measure Success 89 3.4
Creating Good Content 89 3.4
Staff to Implement 87 3.1
Negative Comments 82 1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
How Much Will You Increase or Decrease Your Social Media Efforts for 2013?
1 = Decrease Significantly, 2 = Decrease, 3 = Same as 2012, 4 = Increase, 5 = Increase Significantly
Number of Rating
1 2 3 4 5 Response(s) Score*
88 4.0
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Have You Created a Specific Social Media Marketing Strategy or Had One Created For You?
1 = Yes, 2 = No
Number of Rating
1 2 Response(s) Score*
88 1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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2. If "Yes" to Having a Specific Social Media Strategy, Do You Use It?
1 = Yes, 2 = No
Number of Rating
1 2 Response(s) Score*
45 1.4
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do You Feel You Get ROI from Your Efforts in "Brand Awareness"?
1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Return
Number of Rating
1 2 3 4 5 Response(s) Score*
80 2.8
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do You Feel You Get ROI from Your Efforts in "Client/Customer Retention"?
1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely
Number of Rating
1 2 3 4 5 Response(s) Score*
82 3.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Do You Feel You Get ROI from Your Efforts in Actual "Sales/Dollars"?
1 = Not at All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely
Number of Rating
1 2 3 4 5 Response(s) Score*
81 2.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
How Often Do You Measure Your Social Analytics? Pick Answer Which Is Closest.
1 = Never, 2 = Once Every Quarter, 3 = Once a Month, 4 = Once a Week, 5 = Daily
Number of Rating
1 2 3 4 5 Response(s) Score*
85 2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
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3. What Priority of Your Overall Marketing is Social Media?
1 = Lowest Priority, 2 = Somewhat Low Priority, 3 = Same as Other Marketing, 4 = Somewhat High Priority, 5 = Highest Priority
Number of Rating
1 2 3 4 5 Response(s) Score*
88 3.4
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Which Social Networks Do You Use By Priority for Marketing? (If "Other" Please Comment Below)
1 = Not Using, 2 = Use Sporadically, 3 = Average Use, 4 = Use Often, 5 = Use the Most
Number of Rating
Answer 1 2 3 4 5 Response(s) Score*
Facebook 87 3.9
Twitter 83 3.0
YouTube 82 2.2
Pinterest 79 1.7
Google+ 81 1.4
Pinterest 73 1.6
Pheed 74 1.0
LinkedIn 82 2.8
Blogging 82 2.2
Other 41 1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.
Tell us Your Thoughts on Social Media Marketing in General Below. Anything Goes! Remember to Click
"Finish" at the Bottom of This Survey to Complete...and THANK YOU!!!
39 Response(s)
Compiled by:
Talking Finger, social media marketing agency
Facebook.com/TalkingFinger
203-491-0306
Generalmail@talkingfinger.com
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