1. Social Media Canyou feel the vibe ?

2. How to build meaningful relationships with customers/clients/peers using new media with the end goal = reach your business objectives or Personal goals

3. The basics don’t change, new media just bring more :- insights in Customers/clients needs- Direct 2 way connections- faster spread of messages- and so much more...

4. Your customers are socialwhat about you ? Your company ? Source : salesforce Source : Boston consulting group/mediafin

5. Benefits of a social enterprise Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.

7. LISTEN

8. Monitor conversations , what are customers/clients/peers Talking about today ?

9. Where are they talking ?TwitterGowallaFoursquareFacebookYoutubeGoogle+…

10. Monitoring toolsHootsuiteAddictomatic48ers.comOpenbooktweetdeck…

11. Social media is the new word of mouth

12. 85% of B2B buyers want to interact online 93% of B2B buyers use search engine such as google to begin the buying process Source : Ernest agency - http://youtu.be/nXQdy-22TXM

13. 8 out of 10 IT decision makers said word of mouth is the most important source when making a buying decision 59% engage with peers before making a decision Source : Ernest agency - http://youtu.be/nXQdy-22TXM

14. TALK

15. How to get into those conversations ?Via reaching more then 90,000 Belgians

16. Tracks 22,000+ conversations / day Monitors 11 languages 13,000 employees trained in social media Identifying opportunities to market, sell, service, and engage Customer social networks

17. You are what you tweet.

18. ENGAGE

20. Website

21. Social media

23. slideshare linkedin

24. Content can also be deliveredvia to 44% of the Belgian population = 2/3 of the internet users62,3 % daily visit, 85% weekly

26. To Improve your companies chances of being found by search engines

27. Spread your thoughts/information to people who ‘like’ your company Facebook page by posting an news, photos, …

29. Sparks (a recommendation engine),

30. Hangouts (a video chat service),

31. Huddle (a group texting service),

32. Circles (a friend management service)

33. Photos

34. Beta test

35. You need an invite to get registered

36. Closed groups, + vsfacebook

39. @ordinaBE@talking_circle