3. PR in Germany
Activity review
Infrastructure for press
– Press office for journalists
– Repository for texts, pictures, information
– Accessible at http://flip.talkabout.de
– Live from first day of campaign
4. PR in Germany
Activity review
Social media infrastructure
– Do you flip? blog
– Accessible at http://blog.doyouflip.de
– Live from first day of campaign
5. PR in Germany
Activity review
Social media infrastructure
http://www.facebook.com/flipvideoDE
6. PR in Germany
Activity review
Social media infrastructure
http://www.twitter.com/flipvideo_DE
7. PR in Germany
Activity review
Kick-off event and press tours
– 55 journalists, bloggers and influencers in
Munich
– 11 journalists in Hamburg
– 3 journalists in Berlin Medium BUNTE
Datum 20. November 2008
Auflage 700.000
8. PR in Germany
Activity review
Booth & directors’ competition at Short Film Festival
– Created buzz at the event, over 1.500 people
– Presence in 15 articles + newsletter
– Established contact with influential group
– Produced content for http://www.doyouflip.de
– Produced content for blog.doyouflip.de
9. PR in Germany
Activity review
Booth and show & tell at Video Camp
– Met over 100 video enthusiasts
– Seeding to 3 star bloggers
– Opportunities for 2 cooperations
– Many blog posts including Flip
– Content for blog.doyouflip.de
10. PR in Germany
Activity review
Seeding & branding at Berlin Fashion Week
– Branding at show (400 seats with Flip cards)
– Several magazines produced content with Flips
– Free ad with stylemag
– Celebrity sighting reported: Sabine Christiansen,
tv host, on stern.de
http://foxyurl.com/OmB
http://foxyurl.com/OmA
11. PR in Germany
Activity review
Interviews & branding at SMC Munich
– Branding on site
– Flip videos / interviews with well known SM people
(Klaus Eck, Nicole Simon, Joerg Sievers etc.)
– Posted on SMCM youtube channel (“powered by Flip)
– Contest for blog.doyouflip.de
– Next day: Seeded Flip used at Michael Schuhmacher /
Mercedes presentation (formula 1)
http://foxyurl.com/OmH http://www.youtube.com/SMCmuc
12. PR in Germany
Activity review
Seeding & branding at movie premieres
– Invited 50 editors to 4 preview
events
– Seeding of Flips to celebrities
– Relationship building to editors
(“big cinema meets little cinema”
amusement)
– Social media competition with good
level of participation
http://www.facebook.com/flipvideoDE
13. PR in Germany
Activity review
Support Skateboard project
– Facebook competition for tickets
– Media cooperation to support
Facebook competition
– Good number of participants
– Flip videos from event
http://www.facebook.com/flipvideoDE
14. PR in Germany
Activity review
Workshop & booth at journalist conference
– Workshop on “Flip in editorial use” , 40 journalists
– Est. 300-400 journalists present, many contacts at booth
– Contact to book author, who will publish “Everybody can
do video” (Flip is in it as a best practice example, we were
able to answer further questions)
– Videos on branded YouTube channel
http://foxyurl.com/Twc
http://www.youtube.com/journalistentagSUED
15. PR in Germany
Activity review
Support of John Lennon Talent Award
– JLTA is fostering the best German newcomer
bands. They picked 12 winners. Main prize
is a professional training. We put “Video
self-marketing” on their schedule.
– All 12 bands were equipped with Flips May
28, and we got some great first videos.
– They will get homework, do more video.
JLTA media partner Welt Kompakt is
reporting about it, too.
http://www.youtube.com/jltalentaward
16. PR in Germany
Activity review
Social media competition
– Klitschko challenger “Fast Eddie Chambers” supported a meet & greet competition
– Lots of participants, winner did Flip video with contender
http://www.teamchambers.tv
http://foxyurl.com/QWu
17. PR in Germany
Activity review
Social media competition
– Rap legend “Kool Savas” agreed to a cooperation
– Artist did video to greet fans + announce Flip winner
– + 350 fans on facebook, > 1.500 visitors on blog
– Did send a tour diary video after tour
http://www.facebook.com/flipvideoDE
18. PR in Germany
Activity review
Social media competition
– No#1 hit band “Gentleman” agreed to a cooperation
– Artist did video, announcing Flip competition
– +200 fans (+ was promoted by artist himself, > 80K fans)
– Band keeps using it + doing a tour documentation
– Artist is using it visibly, also when he does features with
other artists (here with Stefanie Heinzmann)
http://www.youtube.com/watch?v=vAhgSVBisLI
http://www.youtube.com/watch?v=CN-PZExdURI
19. http://www.gutefrage.net/video-tip
PR in Germany
Activity review
Cooperation with counsel community
– Gutefrage.net is Germany’s biggest “advice
community” with > 500.000 members: Since a
while, they have “video advice”
– We asked “What does a really great video have to
have?”. This was be featured on their homepage for
1 week.
– They got > 60 answers, 8 of them via video
– Further video questions will be asked on
specific topics later (long term partnership)
http://www.gutefrage.net
http://www.gutefrage.net/videos/neue/video/1
20. PR in Germany http://www.netmoms.de
Activity review
Mommy and parent network and blog cooperations
www.mamiweb.de/gewinnspiele
21. PR in Germany
Activity review
Prinz Public Viewing Reporters
– Prinz, a major German city magazine, did a competition around
25 cams and made the winners “fan reporters”.
– Winners were asked to shoot their World Cup fan experience
and upload to www.youtube.com/user/FlipWMScouts2010
– The video with the most clicks will win another price – and we
managed to get in Linksys!
– Up to date, there are 49 videos on the channel, with up to 490
views each.
22. PR in Germany
Activity review
Cooperation with LBS (young families savings for real estate)
– LBS, a huge division of the Sparkassen banking group dealing with (solid) savings-dedicated-to-build-a-
house-later (“Bausparvertrag”) is building their social media presence. They invented a guy called
“Bernd Häusel” who is telling people how easy it is to make your family’s dream possible.
– We are supporting two competitions within their campaign with Flips (we gave them 10, they bought
the rest). They had banner adds to support their last competitions – and Flip will be visible on these
(banner campaign starting in July). They show the products on the http://www.berndhaeusel.de
website as well. Our direct contact: the agency BBDO.
23. PR in Germany
Activity review
Cooperation with LBS (young families savings for real estate) II
– The LBS cooperation is doing a local campaign in Germany’s most
populated Bundesland, NRW, targeting youth to kick-off their “independence” project.
– The campaign started at the beginning of June (main website www.mach-dich-unabhängig.de),
including banners on Bravo.de, MTV.de, Viva.de and more (we’ll get screenshots when the campaign is
over).
24. PR in Germany
Activity review
Cooperation with BIG (private insurance)
– Our third cooperation with the agency
BBDO – this one being a smaller, but
strategic one.
– Next to LBS and BIG, BBDO has lots of
other really big clients – and by making
the small cooperations work out well,
we work our way up to the big
cooperations!
25. PR in Germany
Activity review
Support of mall promotion, May 24-July 15
– The mall promotion took place in
Munich, Berlin, Oberhausen, Duisburg,
Münster, Stuttgart, Hamm, Frankfurt
am Main
– talkabout prepared a online
competition and promoted it via Blog,
Facebook, Twitter
– People have to post their favorite
summer location in the participating
cities on the Flip-Facebook-Wall
– The posting with the most likes won –
so they had to activate and engage
their friends
– 43 people took part in this
competition
– For Munich, talkabout set up a radia
competition with “Radio Arabella”
26. PR in Germany
Activity review
Bauer Agency Cup (Flip in Business)
– THE football tournament for marketing agencies, took place in
Hamburg, July 2-4, 64 teams. Every team captain was equipped with a
Flip before the tournament.
– Via 2 newsletters, a cover letter and video on the Flip cam, they were
asked to show training progress and document their way to the finals on
a Flip-branded YouTube channel at www.youtube.com/baueragencycup.
We did see 19 videos before the contest and 10 after.
– Interest at the booth (worth 9.000 Euro, we did get it for free) was good.
We had some great discussions and were able to distribute 200 Flyers
with amazon discount codes.
27. PR in Germany
Activity review
Bauer Agency Cup – Highlight videos
– Another agency showed us a rather relaxed training program… If the German team did
something similar…? Watch : www.youtube.com/baueragencycup#p/u/7/6AcYZDBz75M
– DeepBlue, new Flip web agency, produced a fantastic spot, celebrating their victory from a
“back to the future” perspective. Includes real football stars who congratulate them! Watch
www.youtube.com/baueragencycup#p/u/2/tK3rdpCvc3Y
Andi Breme, World Champion 1990 Marco Bode, European Champion 1996 Karl-Heinz Riedle, World Champion 1990
28. PR in Germany
Activity review
Bauer Agency Cup – Media coverage
– After the event, we pitched the
story to one of the two big
marketing media outlets, w&v.
They reported about our
competition and embedded the
winning video.
– Media attention brought at
least 1.000 additional views of
the winning videos.
29. PR in Germany
Activity review
Seeding of Flips to German National Team
– The Cisco team was able to seed cams to some of
the players of the German team.
– In the pictures you can see new German superstar
Thomas Müller, captain Philipp Lahm, defender
Arne Friedrich, among others.
PICTURES NOT TO BE USED ANYWHERE
30. PR in Germany
Activity review
Seeding of Flips to German National Team
– “Unfortunately”, the German team is still quite
busy, so we have not seen them use Flips. The
management was spotted using Flips though.
– The picture was distributed by the official DFB
twitter account, which has > 25.000 followers http://twitter.com/DFB_Team/status/16918865065
http://twitpic.com/1zheo7
31. PR in Germany
Activity review
Summer Facebook project I - Idea Summer Facebook project II - Idea
– Everybody can apply via our facebook fanpage to – We offered our app to ROBINSON, a travel
join a competition (thus already winning a Flip). company specialized on high class club
They need to post why they and their family vacations.
definitely deserve a great vacation. – They adopted the app and made their own
– 50 are picked and sent a Flip. Are asked to show competition, asking their fans to show them
in a video about their vacation. their favorite summer videos (don’t need to be
– Voting on channel, best 3 videos to win a produced by themselves)
Robinson Club vacation. Supported by great – Participants can win a club vacation and Flips.
partners.
Summer Facebook project I - Results Summer Facebook project II - Results
– 172 participants in round 1, 18.482 votes have – ROBINSON has > 5.000 fans up to date
been cast for all the participants – they were – They have 61 videos up to date , the best ones
quite active activating their friends! having more than 300 votes at the moment
– Round 2 ran until August 16 – we got >20 videos – They included Flip in a special social media
back. Voting is now open until end of August newsletter that reached 50.000 people in August
and will include Flip in another newsletter in
September
34. PR in Germany
Activity review
Summer Facebook project I – interaction & praise
„I really think we are all winners, even if we won‘t win one of the main
prizes. Such a great can and an underwatercase on top. Many thanks to
Flip – you have made 50 people all over Germany incredibly happy. Such
a perfect organisation and the permanent contact with the participants –
this is something all the other companies here should really look at.“
37. PR in Germany
Activity review
Social media competition
– July 26, we kicked off a Facebook competition around five “Flip packages” (containing one Flip, one
signed CD, one signed make-up package) from the girlband “Monrose”.
– Their new album is called “ladylike” and what we ask from our fans – via a video done for us by the
three ladies – is, what they think makes a lady.
– Our fans loved it – we had 23 participants in the first few hours of the competition. The total
number of participants after ten days was 143 - one of the best competitions we ever had.
http://www.facebook.com/flipvideoDE
38. PR in Germany
Activity review
Social media competition – Support by Monrose
– Monrose was doing a great job supporting us, but also via their website and Facebook channel.
– Input as indicated above: five Flips… ;-)
Comment by Bahar from Monrose on our wall
39. PR in Germany
Activity review
Seeding completed*
– Bulli Herbig, director & comedian
– Otto Waalkes, comedy legend
– Rainer Calmund, ex-football manager, social media icon
– Elton, comedian
– Sonya Kraus, tv host and actress
– Monrose, girl band
– Thomas Godoj, singer
– Peter Ladkani, Oscar nominated director
– Patrick Mohr, fashion designer
– Jumbo Schreiner, TV host
– Marie Nasemann, model
– Siri Svegler, singer, actress
– Carolin Rupert, model
– Thomas D, musician
* More details on specific
celebrities available on
request
40. PR in Germany
Activity review
Seeding completed
– Sabine Christiansen, TV host
– Sara Nuru, supermodel
– Jennifer Hof, supermodel
– Collien Fernandez, TV host
– Marcel Ostertag, designer
– Enie van de Meiklokjes, TV host
– Gina Lisa Lohfink, starlet
– Tokio Hotel, band
– Thomas Gottschalk, tv host
– Til Schweiger, actor
– Bettina Zimmermann, actress
– Bushido, musician
– Gentleman, band
– Maybrit Illner, TV host
– Kay Oberbeck, Google
– Frank Schirrmacher, FAZ
– Kool Savas, band
– Mehrzad Marashi, “German Idol”
– Guido Kantz, “Verstehen Sie Spaß?”
– Lena Meyer-Landrut, Oslo winner
41. PR in Germany
Activity review
Seeding completed
– Johnny Häußler, spreeblick.de
– Markus Beckedahl, netzpolitik.org
– Sascha Lobo, Twitter icon
– Heiko Hebig, “blogging tech enthusiast“
– Jan Tißler, Upload
– Jörn Sieveneck, all channels
– Michael Praetoius, radio host
– Martin Meyer-Gossner, cbs interactive
– Thomas Cloer, computerwoche.de
– Ibo Evsan, founder sevenload
48. PR in Germany
Highlight results
Coverage highlights – awards
„Excellent“
8 out of 10 points, May 2009
„Elle-Favourit“
„gut“
März 2010
4 out of 5 points, Jan 2010
52. PR in Germany
Highlight results
Coverage highlights – Flip in editorial use
http://www.abendzeitung.de/sport/wm2010/191365
53. PR in Germany
Highlight results
Media cooperation – Welt Kompakt
– Readers were shown short Flip videos of specific
locations + had to guess the location
– Welt Kompakt published seven print articles, one of
them on the front page, with an overall coverage of
over 1,3 million as well as seven online articles with
overall unique visits of about 35 million per week.
– They had 1.185 participants and received 111
comments, 60 “I like”s and 7 additional entries on
their wall on facebook.
http://www.welt.de/flip
http://de-de.facebook.com/weltkompakt
56. PR in Germany
Highlight results
Social media highlights – influencer relations
GQ.com on the Fly: On Friday, the GQ fashion
editors will be flying out to New York and will report
via Flip-Video from the shows #fb
„GQ going to NY Fashion Week. Reports from there via
Flip videos“
LesMads fashion blog – featuring Flip in profile picture
Daimler (yes, the official channel) announcing Flip video
with Formular 1 car presentation
57. PR in Germany
Highlight results
Social media highlights – influencer relations
– Daimler is making it possible for their employees to watch the match. Uwe Knaus, who was
equipped with a Flip during the Social Media Club Munich meeting, tweets about his
colleague, reporting from the Daimler gates, interviewing employees about the football
match with a Flip Mino.
– Video includes Flip ending.
http://blog.daimler.de/2010/07/07/fussballfrei-bei-daimler
58. PR in Germany
Highlight results
Social media highlights – influencer relations
– Daimler invited F-1-superstars Michael Schumacher and Nico Rosberg to their site in
Sindelfingen. They had great fun with the staff there.
– The visit was documented using our Flip again – and the ending was included as well.
Definitively a candidate when we think about big cooperations...
http://www.youtube.com/watch?v=3qvHs90dyOY
60. PR in Germany
Highlight results
Social media highlights - dialogue
Wow, that was quick. Just got an answer
I got a Flip mino HD, a
from @flipvideo_de. That‘s what I
mini helicopter and…
call service!
Happy birthday from our side, too!
We hope to see the first heli
video soon
THANK YOU for the great Customer Service
with regards to #Flip!!! @flipvideo_de :)))
@flipvideo_de of course :) the
cam is even better than I expected
63. PR in Germany
Highlight results
Social media highlights – fun & advocacy
Yes! Got my Flip :) Fantastic HD
video cam. Highly recommended
@flipvideo_de the impressions
from our security day were
so well received by the colleagues.
It was so easy!
@flipvideo_de Ahhh,
Flip in danger! ;-)
By the way, the Flip Ultra HD is totally
COOL. So easy to use, perfect for me :-)
64. PR in Germany
Highlight results
Social media highlights – advocacy
Testing Kodak Zi8 on the Strip.
Barbara – you do want a Flip Mino HD,
Luckily, I don‘t draw attention
you just don‘t know it yet :-).
being a nerd at #CES
Always go for the original,
never buy the copy…
I am very happy with mine.
So easy to use and great
Does anyboday here own a
video quality #flip
Flip Camcorder already?
Recommendations? Tipps?
65. PR in Germany
Highlight results
Social media highlights – influencer relations
Aa special hello to our new
follower star: @DwieDima
Thanks to @flipvideo_DE I can
now take HD video UNDER water!
Thank you :) Cant‘t wait to
try it out :)
@flipvideo_DE hello flipvideo :-)
I love the flipcam…)
http://www.youtube.com/herrtutorial http://www.youtube.com/dieaussenseiter
134.816 followers on YouTube 233.082 followers on YouTube
12.804 followers on Twitter 10.350 followers on Twitter
66. PR in Germany
Highlight results
Social media highlights – advocacy
Well… I like the Flip :)
@HerrTutorial the sales person at Saturn
told me the Flip was a mere toy and If you have any questions,
recommended this one [a JVC cam] help here you can find a list of Flip users
I just want the quality of the
@HerrTutorial the nice account @flipvideo_DE video to be great for YouTube
replied and convinced me of the Flip UltraHD ;)
The quality is great
You can take a look at the videos Gentleman
did with his cam and judge the quality there
67. PR in Germany
Highlight results
Social media highlights – advocacy
All the videos we published on… were filmed with
a Flip, the quality is excellent
@DwieDima Quick question: You
are using the Flip Ultra HD, right?
Is the quality good enough? Need Oh, that was the same one?
reliable advice =) Wow… Thank you. I am convinced =)
Thank you. As of today, I will be a Flip
user as well. Und I will start filming immediately. Here you can find our list of Twitter users.
Maybe they can give you more feedback ;)
68. PR in Germany
Highlight results
Social media highlights – a little bit of self-praise
Everone who wants to see great social media
examples should follow @flipvideo_de, i.e.
with their Easter special. Great work from @talkabout
The best cases that were just
presented (at social media conference)
came from @frischkopp (Google),
@uknaus (Daimler), @csommer
(Greenpeace), @flipvideo_de
Flipvideo_DE‘s blog is really cool. Lots
of tips, competitions and interesting stuff
can be found at http://blog.doyouflip.de
Am I bribable? And if so, how?
„Mirko Lange is the boss of talkabout. He is on Twitter since Dec 2008.
Since May 2009 we are in regular contact and I do appreciate him as a
very engaged and authentic representative of his profession (PR). Since
about half a year, talkabout is communicating for Flip. Mirko has sent
me a cam. Because I asked if he could. Because we have known each
other for a while. He did not ask anything in return, like a blog post
for example. He just sent it to me.
I have not written a single posting about the Flip since. Because I didn‘t
ave the time. Because I was too lazy and too busy with something else.
Because I just didn‘t feel like it. But: Whenever there is an opportunity,
I do praise the Flip. Not because I am friends with Mirko. But because ist @sachark is a social media native and is doing public affairs http://foxyurl.com/T31
a fantastic product that can‘t be topped with regards to simplicity.“ for E Plus now, one of Germany‘s big four telecom companies
