2. ABOUT US
Transatlantic Partners Against
AIDS (TPAA) is an independent,
non-governmental organization that
leverages the political, civic, scientific,
l h li i l i i i ifi
and economic resources of North
American, European, and Eurasian
partners to combat the rapid and
devastating spread of HIV/AIDS in
Russia, Ukraine and neighboring
g g
countries.
In 2006,TPAA joined forces with
the Global Business Coalition on
HIV/AIDS,TB and Malaria (GBC)

3. THE TPAA - GBC PARTNERSHIP
GBC mobilizes international
business against HIV/AIDS and
recently added tuberculosis and
malaria to its mandate.
l i t it dt
Official focal point of the private
sector d l
delegation to the Global
i h Gl b l
Fund to Fight AIDS, Tuberculosis and
Malaria
Headquartered in New York
with offices in Paris, Johannesburg,
J g
Beijing, Geneva, Nairobi, Moscow
and Kiev

4. THE TPAA - GBC PARTNERSHIP
Comprised of more than 220
member companies; representing a
combined workforce of more than
11 million employees
illi l
Led by Chairman Sir Mark Moody-
Stuart;Vice Chairmen Bertrand
Collomb and Cyril Ramaphosa;
President & CEO Richard Holbrooke
and Executive Director John Tedstrom
Together, TPAA/GBC have a
combined budget of roughly $7 million,
the vast majority of which goes directly
to programmatic work

5. OUR CHALLENGE
The Worst Health Crisis in
Human History
HIV/AIDS has resulted in an
estimated 25 million deaths over the
last 20 years
HIV/AIDS, TB and malaria are
responsible for 6 millions preventable
d h each year
deaths h
Effective prevention and public
education could avert as many as 2/3
of the 45 million new HIV infections
pj
projected to occur gglobally over the
y
next decade

6. THE AIDS PANDEMIC
38.6
38 6 million people are currently living with HIV
Eastern Europe
Western & & Central Asia
Central Europe
North 1.4 million
720 000
America
1.3 million
North Africa & South & East Asia & Pacific
Caribbean Middle East Southeast Asia 1.1 million
330 000 440 000 7.6
7 6 million
Sub-Saharan
Latin America Australia &
Africa
1.6 million New Zealand
24.5
24 5 million 17,400

7. HIV/AIDS IN RUSSIA
The first case of HIV was
registered in 1987; by the late-1990’s,
Russia was home to one of the
world’s f
ld’ fastest-growing rates of new
i f
infection.
Th
There are more people living
l li i
with HIV/AIDS in Russia than any
other country in Europe.
It is estimated that between
800,000 and 1.5 million Russians may
be living with HIV, representing
between 1-2% of the country’s adult
pp
population.

8. HIV/AIDS IN RUSSIA
Every day in Russia, 100 people
Russia
become HIV positive.
HIV/AIDS is highly concentrated
among young people – 4 of 5
Russians with HIV are under the age
of 30 nearly h lf are under age 25
f 30; l half d 25.
Every year, the HIV/AIDS
epidemic affects an i
id i ff increasing
i
number of women, as well as
children born to HIV-positive
women.

9. HIV & TUBERCULOSIS
Russia is also facing a rapidly
escalating TB problem, exacerbated
by the spread of HIV.
TB is the leading cause of death
from infectious disease.
According to the World Health
Organization, Russia is one of the 22
high-burden
hi h b d TB countries in the
iih
world and has one of the highest TB
rates.
Ten percent of new TB cases in
Russia are reported to be multi-drug
resistance TB (MDR-TB), according
to the WHO.

10. THE OPPORTUNITY
If Russia continues to harbor high
rates of infection, it is estimated that
1.25 to 3 million people may become
infected by 2010.
if d b 2010
– or –
With effective prevention campaigns
that reduce rates of new infections
and progressive policies that h l
d i li i h help
protect people living with HIV/AIDS,
Russia and Ukraine can save
thousands of lives.

11. OUR 3 TIER APROACH
1. BUSINESS & LABOR
2. POLICY & LEADERSHIP
3. MASS MEDIA &
PUBLIC AWARENESS

12. BUSINESS & LABOR
Empowers and supports Russian
and multinational companies to:
Take a public stand against stigma
and discrimination
Initiate education, awareness and
,
prevention campaigns in the
workplace
Support community responses
to HIV/AIDS, TB and other public
health concerns
Leverage core competencies to
fight these preventable diseases

13. BUSINESS & LABOR
Organizes Business Summits on
HIV/AIDS with the participation of
business leaders and government
officials.
ffi i l
Produces landmark reports on
HIV/AIDS as a business issue in
bi i i
Russia and company surveys.
Brings together business,
government and non-government
organizations to create dynamic
g y
private-public partnerships.

14. BUSINESS & LABOR
GBC Membership Benefits
Technical assistance
International advocacy &
networking platforms
Advocacy campaigns featuring
member companies
Company profiling
Events, workshops and
roundtables
d bl
Publications, including the
magazine,
magazine Business Response

15. b ildin local capacit
building capacity
HEALTH@WORK
Helps companies raise awareness
among employees safeguard their
employees,
health, and reduce the economic
losses caused by HIV/AIDS, alcohol
and d
d drug abuse, and other
b dh
preventable diseases.
Specialized
S i li d workplace trainings
kl ii
for workers, medical staff and human
resource managers held at Alfa-Bank,
AutoVAZ, DaimlerChrysler, Coca-
Cola, BP, Unilever and other
companies – who together employ
p g py
over one million employees.

16. enco ra in local leadership
encouraging
Vladimir Golovnev
Co-Chairman of the All-Russian
Business Association, Delovaya
Association
Rossiya; President, Association of
Textile and Light Industries
Enterprises – V
E i Vostok-Service
kS i
Lead a group of Russian
corporate executives i f
i in forming the
i h
Russian National Association of
Business Against AIDS, where he now
serves as Co-Chairman

17. POLICY & LEADERSHIP
Ensures that HIV/AIDS related
HIV/AIDS-related
policies meet international best
practices on human rights, anti-
discrimination,
di i i i prevention measures,
i
treatment access, and participation of
civil society
Strengthens the national
legislative response to HIV/AIDS
through work with the Russian State
Duma’s Interfactional Deputies’
Working Group on HIV/AIDS
g p
Initiates high-level policy
meetings on HIV/AIDS
g

18. POLICY & LEADERSHIP
Provides instruments for effective
policy formulation through
independent policy analysis that
includes best
i l d b practices and national
i d il
and local policy recommendations
Facilitates i
F ili international
il
parliamentary collaborations on
HIV/AIDS, particularly with partners
in the CIS, India, China and the G8
Encourages broad participation
of Russian civil society, including
businesses, in the formulation of
local, national, and international
, ,
HIV/AIDS policy

19. b ildin local capacit
building capacity
On-line
On line Policy Resource Center
on HIV/AIDS (HIVpolicy.net)
Substantive,
Substantive updated data on
Russia’s HIV/AIDS epidemic at the
federal and regional levels
Economic and demographic
evidence testifying to the need for
urgent measures to fight HIV/AIDS
fi h
Analysis of Russian and
international HIV/AIDS l i l i
i il legislation
Information about organizations
and governmental structures fi h i
d l fighting
HIV/AIDS

20. enco ra in local leadership
encouraging
Mikhail Grishankov
First Deputy Chairman, Security
Committee; Member of the
Interfactional Deputies’ Working
Group on HIV/AIDS, State Duma of
the Federal Assembly of the Russian
h F d lA bl f h R i
Federation
Contributed to persuading the
C ib d di h
Presidential administration to include
HIV/AIDS, for the first time ever, into
the agenda of a special meeting of
the Russian Federation State Council

21. MEDIA & AWARENESS
The Russian Media Partnership
to Combat HIV/AIDS
Recognized as one of the most
advanced and innovative media
efforts on HIV/AIDS in the world
Unites over 60 leading and
regional media companies.
The Russian Media Partnership
model is now being replicated
around the world (Uk i A i
dh ld (Ukraine, Asia,
South Africa, Latin America,
Caribbean and Central Asia)

22. MEDIA & AWARENESS
The StopSPID (StopAIDS)
Campaign
Free airtime and advertising
secured through 9 major television
networks, 12 radio stations, over 30
movie theaters, outdoor advertising
ih d d ii
locations and the press.
62% of the R i population
f h Russian li
have seen StopSPID materials. 2/3
express a desire to learn more.
Russians who have seen
StopSPID materials show higher
tolerance towards people living with
HIV/AIDS.

23. b ildin local capacit
building capacity
Journalism Program
Raises awareness and builds
capacity among Russian journalists
and editors to improve the quality
and frequency of HIV/AIDS reporting
Trained 80 journalists and editors
from regional media outlets, who, in
turn, produced over 120 articles and
dd il d
other pieces of media coverage on
HIV/AIDS
Provides fellowships to give
journalists an opportunity to work at
their own HIV/AIDS-related projects

24. enco ra in local leadership
encouraging
Alexander Dybal
Chairman of the Board of
Directors of Gazprom Media;
Gazprom-Media;
Chairman of the Russian Media
Partnership to Combat HIV/AIDS
Provides guidance on production
and development of StopSPID
(StopAIDS) campaigns
Has been instrumental in
mobilizing new partners from the
media, business and government
sectors in the fight against HIV/AIDS

25. BEHIND THE SCENES
TPAA Supporters

26. JOIN THE FIGHT
Mobilizing Business & Labor
Membership in the Global Business
Coalition and participation in the
p p
HEALTH@WORK Program
Advancing Policy & Leadership
Sponsorship of the Leaders Forum
on Private-Public Partnership
Leveraging Mass Media &
Public Awareness
Membership and participation in the
Russian Media Partnership to
Combat HIV/AIDS