The report discusses about the Lincoln as a lucrative location for setting up software product development center in United States of America

1. Lincoln – Talent Analysis (Software Product
Development)
June 2013
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3. 3
Talent Neuron can help in selecting the right location by providing data, analytics and insights on Locations,
Talent, Cost, Peer Group Footprint & Trends
Location Analysis Understand the capability of each potential
location and make data driven decisions on
setup and expansion
Peer and Talent
Insights
Understand the capability of each potential
location and make data driven decisions on
setup and expansion
Ecosystem Analysis Understand the capability of each potential
location and make data driven decisions on
setup and expansion
Source: Talent Neuron Website

4. CAPABILITIES
Talent Neuron has assisted over 100 companies in their global location analysis and site
selection process
Ecosystem Insights Forecasts Industry/Domain
Wage Inflation
Trends
Company TrackerMarket TrackerSkill Wizard Market Insights
Talent Neuron KEY
FOCUS IS ON THE
TECHNOLOGY INDUSTRY.
OVER 80% CLIENTS ARE
IN THE PRODUCT
ENGINEERING DOMAIN.
Consulting
Proprietary
Data Sources
Network
Reports
Web Crawling
Expert
Insights
Analytics
Surveys
500+ GLOBAL
CITIES COVERED
Source: Talent Neuron
6 DOMAINS
35 FUNCTIONs
150+ SKILL SETS

5. PROPOSED APPROACH – Data Gathering and Analysis through BIG Data
Talent Neuron will use data driven Big data principles (for large data analysis) which will provide
comprehensive insights and transparency on the trends, current realities and opportunities in any locations
100+ Job sites
3,000+ Company
Career Sites
Universities
Social Media/
Public Profiles
Hadoop
Engine
(Big Data
Approach)
=
Over 12,000
Unique Data
elements for
each city
Patent Databases
Publication/
Journal
Databases
Technology
Contributor lists
Community Sites
Connectors (API / Screen Scraping)
Skill
Availability
Location
Insights
Compensation
and Cost
Trends
Peer
Company
Footprint
Source: Talent Neuron Website
* Details not disclosed by the company
Source: Talent Neuron Research and Analysis

6. 6
Talent Neuron has two module Talent Intelligence and Talent Analytics. Our data
spectrum covers 500 cities, 9 Domains and 400+ skill sets
520+ Cities
~12,000 Unique Data
Points Per City
9 Domains &
400+ Skills
~7,500 Companies &
22 Million Profiles
Module 1: Talent Intelligence Module 2: Talent Analytics
• Location Profiles
• Talent Pool (Installed and Fresh)
• Salary and Cost
• University
• Peer Companies
• Monitor
• Role Views
• Job Engine
• Top Brains
• Public People Profiles
• HR Data Consolidation
• Peer Benchmarking
• Decision Support Analytics
• Workforce Planning
• Skill Circles
• Hypotheses Validation

7. 7
Talent Neuron, gathers data from multiple sources
Data Mining from Connectors
Job Sites
Company
Career Sites
Social Media/
Public Profiles
Patent
Databases
Community
Sites
Technology
Contributor List
Universities
Publication/
Journal
Databases
Survey Data from
Companies
Data from Govt./
Industry Bodies
Data from Local
Recruitment
Companies
Data on City level
suitability &
Ecosystem
Correlated data
on Talent,
Cost, Peer companies
Talent Neuron Primary
Research & Interviews
News Articles & Public
Data – Crawling Engine

8. Zinnov 8
Software Product Development – Talent Pool
200
300
400
350
150
200
350
C C++ .Net Java Mobile WebTechnologies J2EE
Development Talent Pool
Talent Pool in Development related skills
Source : Talent Neuron, BLS, Interviews with Industry Experts
2,100
200300 900 200 500Design Development Management
Product
Conceptualiza
tion
Testing
Software
Product
Development
Established Talent Pool
Lincoln has 2,100 resources working in the Software Product Development Domain (Excludes IT
Services), with majority of them being involved in Development related function

9. Zinnov 9
Fresh Talent Pool
Lincoln has around 6 universities which produce around 3,700 graduates.
Top Technology Universities in Lincoln
# University Name University Type
Number of Students
Enrolled
1 Doane College-Lincoln Grand Island and Master Private 1,700
2 Kaplan University-Lincoln Campus Private 700
3 Nebraska Wesleyan University Private 2,150
4 Union College Private 900
5 University of Nebraska-Lincoln Public 24,600
6 BryanLGH College of Health Sciences Private 550
3,700 400Eligible Talent Pool
Total Fresh Talent
Pool eligible for job
in ICT sector
Total Fresh Talent
Pool eligible for job
in Software Product
Development
domain
Source : Talent Neuron

10. Zinnov 10
Total Cost
Lower salaries make Lincoln an attractive Tier 2 location. However, the total cost of operations
(including bonus, travel, etc.) could significantly increase the cost of operations
More than
10 Years
7 to 10 Years
3 to 7 Years
0 to 3 Years
Experience Group
Note : The numbers above indicate annual salary and annual total cost in USD
Source : Talent Neuron, Interviews with Captive and Vendor Software Development Center Stakeholders
$84,600
$66,800
$53,150
$42,700
$150,010
$123,960
$103,660
$87,740
$135,050
$100,500
$75,200
$56,100
$219,082
$171,050
$135,334
$108,380
$201,050
$141,250
$101,800
$74,400
$309,784
$229,280
$174,328
$136,166
Total Cost
Salary
Min Median Max

11. Zinnov 11
Conceptualization Design Development Testing Support
Prototype Design/
Architecture
Technology Evaluation
Prototype Development
Prototype Validation
Concept Definition
Concept Evaluation
Requirement Gathering &
Analysis
Software Architecture
High-Level Design of
product concept
Feature Definition
Project Planning
Re-Engineering &
Migration
Requirement
Management
Program Management
Product Development
Product Maintenance
Project Management
Regression Testing
Testing Automation
Product Validation/
Acceptance
Unit/ Interface Testing
Component/ Feature
Testing
Technical Support (Level
3 & 4)
Professional Services
Technical Support (Level
1 & 2)
Performance
Benchmarking
Low High
Work Involvement Status
Source : Zinnov Talent Neuron,
Quality of Work
Most of the companies in Lincoln have mid to low level development capabilities due to lack of
top tier talent
Source : Talent Neuron

12. For Detailed information on Location, Talent, Cost, Risks, University Information
contact info@talentneuron.com
Talent
Neuron
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Profiles
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Talent
Insights
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Insights
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Outlook
Peer
Companies
Monitor
Role View
Job
Engineer
Talent Neuron Platform
Talent Neuron Platform provides granular data for over 500 cities in 83 countries. It tracks over 12,000 unique data
parameters for a city that spans across location attributes, talent pool size (Domain, Function and Skills), Universities,
Salary and Cost etc.
Source: Talent Neuron Website

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