2. Campus Recruitment 3 TalentEgg.ca is
Where employers go 4 Canada’s leading
Top 5 industries on campus 5
Top 15 employers on campus 6 online career
resource for students
Shifting Strategies 7 and recent grads
Most common recruitment tactics 8
Career fairs and info sessions 9 Thousands of students and recent grads
engage and interact with career content every
Digital media 10 day on TalentEgg.ca – over 1 million per year!
For more information, visit www.TalentEgg.ca
Student Behaviour 11 or contact us by filling out the form at
Career fairs 13 www.TalentEgg.ca/employers
Info sessions 14-15
Recruitment timing 16-17
About TalentEgg 18
3. Campus Recruitment
What are top Canadian
employers doing on
campus?
TalentEgg.ca Top Campus Recruitment Insights: 2011/2012
4. TalentEgg works with the majority of Canada’s top employers
in terms of student and new grad recruitment.
Our research with these employers shows that
the majority focus largely on major “Tier A”
campuses, but they also invest in smaller
campuses relevant to their particular industry.
Example: Mining firms allocate more resources to recruiting at
universities in Western Canada (small or large) because of the
proximity to their job sites and the education requirements of
their career opportunities.
5. The dominant spenders in The Top 5 most popular industries for
Canadian student and new grad students and recent graduates
recruitment are firms from the (based on TalentEgg traffic, 2010-
following five industries: 2011) are:
Accounting Accounting
Mining Marketing
Engineering Business
Financial Services Finance
Consumer Packaged Banking
Goods
While spending is aligned with popularity in some industries, such as
Accounting and Finance, employers in industries such as Mining and
Engineering compete for a very limited talent pool, as is reflected in these
results.
6. The 15 most active employers on campus in Canada
(measured by career fair attendance) in 2011 were:
1. Enterprise 9. Certified Management
Accountants (CMA)
2. Insurance Institute
10. PepsiCo.
3. Canadian Security Intelligence
Service (CSIS) 11. Xerox
4. Aecon 12. Research in Motion
5. Investors Group 13. Imperial Oil
6. Service Canada 14. Canada Revenue Agency
7. Sun Life 15. Freedom 55 Financial
8. TD Bank
7. Shifting Strategies
How are student and new
grad recruitment tactics
changing?
TalentEgg.ca Top Campus Recruitment Insights: 2011/2012
8. The most common student and new grad recruitment tactics
used by employers:
On-campus career fairs
Information sessions
Online content
Currently, many organizations are shifting their
strategies to include fewer career fairs, and
more information sessions and online
content…
9. 61%
Fewer career fairs,
more info sessions
14% 12% 10%
2%
61% of Canadian
0 1 to 5 5 to 10 10+ 20+
How many career fairs do you plan to attend on campus this year?
employers plan to
attend only 1 to 5
10 + 23%
campus career fairs in
2011-2012, while more
5 to 10 29% than half will host 5 to
1 to 5 32%
10 or 10+ information
sessions.
0 16%
How many information sessions do you plan to hold this year?
10. Employers are Way less
also increasing than last
year, 2%
their online
The same
presence as last year,
25% Much more
than last
Three quarters of year, 40%
employers (73%)
will include more
online content in
their recruitment A little bit
more than
strategies in 2011- last year,
33%
2012 compared to
last year. How much will you use digital media in your strategy this year?
11. Student Behaviour
Does student behaviour
match how and when
employers are recruiting?
TalentEgg.ca Top Campus Recruitment Insights: 2011/2012
12. The shift toward employers spending more on online content
is on trend with current research, which reveals that students
are becoming less engaged with on-campus recruitment,
regardless of the style.
The majority of students do not attend campus
career fairs or employer information
sessions…
13. Only one third of students
attend career fairs and
find them valuable
Yes, but I
wouldn't
While two thirds of students go again, No, 34%
have attended a career fair 32%
at some point, only one third
found the experience
valuable enough to want to
go again in the future. Yes, and
I would
Another 34% have never go again,
attended a career fair on 34%
campus. Have you ever attended a career fair on your campus?
14. Employer info sessions can be effective depending on the
employer and the industry.
For example, accounting firms are successful in recruiting
students via info sessions because students often already
know about the different firms before attending – students are
already engaged and serious about finding employment with
that specific company.
However, when employers are not well known on campus,
and no previous rapport has been established between the
employer and students, info sessions are much less
successful. Students will rarely attend an info session hosted
by an employer that they know nothing about.
15. In fact, 42% of 42%
students plan to attend
34%
zero info sessions over
the next year
Somewhat surprisingly,
34% of students don’t
even know what an info 11%
session is. As a result, 8%
5%
employers that
participate in info
sessions are reaching What's an 0 1 to 5 5 to 10 10+
info
less than 25% of the session?
student population. How many employer info sessions do you plan to attend over the next year?
16. Is participating in fall campus recruitment an effective tactic?
37%
Only 1 in 5
students look for
entry-level jobs in 25%
September of their 19%
final year 14%
Employers who
5%
recruit primarily in
September will miss
out on 80% of the September January of When I Throughout Other
of my final my final finish the whole
student population. year year classes in year
April
When did you or will you start searching for your first post-grad job?
17. Unemployed and underemployed students and recent grads
frequently lament the fact that they’ve completely missed out
on employers’ key hiring period simply because they either
weren’t aware of it or were too busy with school, extra-
curricular activities, internships, co-op terms and part-time
jobs to participate.
Students and recent grads search for career
information year round, but they are most
active during the month of May – after classes
have ended for the year.
What recruitment activities do you execute in May?
18. TalentEgg helps employers meet their
branding and student and new grad
recruitment goals.
If you’re looking to reach students and
recent graduates, or improve your campus
recruitment strategy, TalentEgg can help.
Please visit TalentEgg.ca/employers
or email steph@talentegg.ca to learn
more and set up a meeting.
New site design, coming September 2011!
