The document discusses improving the candidate application process. It outlines 7 keys to delivering the best candidate experience, including building targeted messaging, creating engaging content, allowing candidates to join a talent network, promoting jobs through the network, making applications easy, asking the right questions at the right time, and supporting mobile applications. Improving the candidate experience at each stage can help organizations find and attract top talent.

1. @talemetry
www.talemetry.com
Crea/ng
a
Be3er
Candidate
Applica/on
Process
in
PeopleSo;

2. Introduc*on
James Thomas
VP, Marketing
Talemetry
Twitter: @jthomas_44
Email: jthomas@talemetry.com
Speaker

3. The
Talent
Problem
Source:
2012
State
of
Recrui/ng
Survey,
Talent
Technology
Corp.
WHAT
ARE
YOUR
ORGANIZATION’S
BIGGEST
RECRUITING
CHALLENGES?
(where
1
=
Easiest
and
3
=
Most
Difficult)
Finding
good
candidates
2.49/3
Lack
of
tasks
1.13/3
Filling
posi/ons
fast
2.32/3
Dedicated
hiring
managers
1.82/3
Managing
applicants
1.68/3
Sub-­‐par
job
descrip/ons
1.56/3
Nego/a/ng
offers
1.51/3
Contac/ng
candidates
1.48/3
Scheduling
interviews
1.44/3
Reading
resumes
1.43/3
Finding
good
candidates
is
the
biggest
challenge
recruiters
face

4. What
is
Candidate
Experience?
The attitudes and opinions that people
form while seeking to work for your
organization.!

5. Source: Non Sequitur, Wiley Miller
Why
Does
Candidate
Experience
Ma3er?

6. The
Candidate
Experience
Awards

7. CareerXroads
Candidate
Experience
Report
2012
Mystery
Job
Seeker
Charles
Brown
Marke/ng
Manager,
The
Great
Pumpkin
Division
Key
Findings:
Too
many
organiza/ons….
• Provide
insufficient
informa/on
about
jobs
and
their
corporate
cultures
• Fail
to
make
the
applica/on
process
user-­‐
friendly
by
not
allowing
job
seekers
to
upload
informa/on
in
an
easy,
logical
manner
• Besiege
candidates
with
irrelevant
ques/ons
• Require
candidates
to
take
10
minutes
or
more
to
apply
for
an
opening

8. From
Career
Site
to
Applica/on

9. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions
Support mobile & social applications

10. Build targeted messaging on your Career Site for different candidate populations.!
Show open jobs for that population only….less is more!!
Centrally
Manage
Regional
Role
Specific
Career
Fair
University/College
Facebook
Targeted
Messaging

11. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions
Support mobile & social applications

12. Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
12
Why
Should
I
Work
Here?

13. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions
Support mobile & social applications

14. If
you
were
currently
employed
and
not
ac*vely
looking
for
a
new
job
would
you
join
a
talent
network?
79%
Say
Yes
Source:
Talent
Technology
Job
Searching
&
Talent
Networks
Candidate
Survey
2012
Talent
Networks

15. Does
your
organiza*on
currently
have
a
Talent
Network
for
candidates
to
join?
Source:
Talent
Technology
Sourcing
&
Talent
Networks
Recruiter
Survey
2012
Talent
Networks

16. Talent
Networks

17. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions
Support mobile & social applications

18. Use
Your
Talent
Network
Promote open jobs to your Talent Network!

19. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions
Support mobile & social applications

20. Percentage of candidates who cited the application process being
frustrating as a reason for not applying for a job.
Staffing Org. 2010 Corporate Recruiting Report
58
Percentage of candidates who cited the application process being
too long as a reason for not applying for a job.
38
The best candidates are usually the first to drop-off
How
Many
Candidate
are
you
Losing?

21. Resume
Extrac/on
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
21

22. Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
22
Social
Profiles

23. Dynamic
Forms

24. Screening
Ques/ons

25. Assessments
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
25

26. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions, at the right time
Support mobile & social applications

27. Configurable
Applica/on
Workflows
Don’t
ask
Accountant
candidates
if
they
have
a
valid
driver’s
license

28. 7
Keys
to
Delivering
The
Best
Candidate
Experience
Build targeted messaging on your Career Site for different candidate
populations
Create content to engage and communicate with candidates on why
they should want to work for your organization
Allow candidates to easily opt-in to your Talent Network
Promote open jobs to your Talent Network
MAKE IT EASY TO APPLY
Ask the right questions, at the right time
Support mobile & social applications

29. Mobile
Recrui/ng
“70%
of
Candidates
Use
Their
Mobile
Devices
to
Search
for
Jobs”
…Will
They
Find
Yours?

30. Support
Mobile
Applica/ons

31. Your
ATS
is
NOT
Good
At
This
A
wave
of
new
solu/ons
for
talent
networks,
recruitment
adver/sing
and
candidate
experience
has
emerged,
and
is
growing
dynamically.
Thomas
Ober,
Gartner
Inc.
Predicts
2013:
Nexus
of
Forces
Alters
Administra/ve
ERP
Outlooks,
Gartner
Inc.,
21
November
2012
Don't
assume
that
your
ATS
provider
has
the
best
prac/ce
for
candidate-­‐facing
processes,
and
don't
wait
for
it
to
build
something
if
it
doesn't
have
such
a
system.

32. Candidate
Experience
Across
The
En/re
Lifecycle
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
32
&
Applicant
Tracking

33. Source
&
CRM
Job
Broadcast
Career
Sites
Apply

34. Special
Offer:
1
Hour
Talent
Genera/on
Workshop
• Work
with
our
team
of
experts
to
understand
your
talent
genera/on
challenge
• Review
current
state
of
your
recrui/ng
prac/ces
and
outcomes
• Discover
how
talent
genera/on
can
drive
strategic
advantage
for
your
business
• Discuss
plans
and
product/solu/on
requirements
to
get
you
started
Copyright
©
2013
Talemetry,
Inc.
All
rights
reserved.
34

35. Talemetry Inc.
866.824.4418 or 604.278.4414
info@talemetry.com
www.talemetry.com
Twitter: @talemetry
Facebook: http://www.facebook.com/talemetry
Twi3er
Hashtag:
#TalentGenera/on
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Connected
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