More than Just Lines on a Map: Best Practices for U.S Bike Routes
Facebook advertisement
1. Step 1: Go to your facebook page>Build Audience>Creat An Ad
Step 2: Ad page > select your page & promotion you would like to do
2. Step3: Conform your ad Headline, text and picture.
Step 4: select the currency you prefer, Account country and limit par day budget for ad.
3. Step 5: #Select the campaign duration.
#Standardized pricing option is available (based on the budget)
Step 6: Pricing: Click option
Automatic and Manual option
Rate per click (Biding option is available)
4. Step 7: Pricing: Impression Option
Cost will be for per Thousand.
Note: difference between paying for impressions (CPM) and paying for clicks (CPC)?
CPM (impression) stands for cost per 1,000 impressions. This means you’ll pay when
people see your ad. When you set up your ad, your impressions will be optimized so
your ad shows to people who are most likely to help you reach your goal. For example,
if your goal is to get more people to like your Page, your ad will be shown to people in
your target audience who are most likely to also like your Page.
CPC (Click) stands for cost per click. If you are paying for clicks, you’ll be charged each
time someone clicks on your ad or sponsored story. You can only pay for clicks if you
choose See Advanced Options when you’re setting up your ad, or if you’re advertising
an external website. This is because paying for clicks isn’t as valuable if your goal is to
get people to take an action on Facebook. When you pay for clicks, your ad will be
shown to the people who are most likely to click on your ad, but who may be unlikely to
take any other action such as liking your Page, engaging with a Page post, installing
your app, using your app or joining your event.
5. Step 8: Click REVIEW> Get the ad overview at a glance
6. Step 9: Click “Place Order”> Select your payment method