4. eBook Operation for 20 Years
Our First eBook -
The Electronic Dictionary
Different formats and types of
standard and specialized Dictionaries
COMPACT LIGHT WEIGHT
EFFICIENT SCALABLE
Source: Besta Website

5. Current Customer Segmentation
< Aged 22 > Aged 31
Forced Reading Casual Reading
+ +
Studying Buying Power
= Aged 23~30
FUN FUN FUN

6. Enhancements
T
EN
LIVE VOICE PRONUNCIATION M
IN G
A RY IN
ENCYCLOPEDIA E RT A AD
T ET RE
EN ECR AL
WORD USAGE eS SU IES
A
C ILIT
TESTS U T
(TOEFL, TOIEC, GEPT, SAT, GMAT, GRE)

7. Evolution
ENGLISH LEARNING MULTIPLE LANGUAGES
VOCABULARY CHINESE LEARNING
GRAMMAR CASUAL READING
WIRELESS CONNECTIVITY
PLATFORM OPERATIONS
So What Have We
Been Waiting For?
Source: Besta Website

8. Consumer Behavior
ONLINE SHOPPING BEHAVIOR
TECH SAVVINESS
READING BEHAVIOR
COPYRIGHT PERSPECTIVE
GDP DIFFERENCE
SPENDING BEHAVIOR
SAVINGS RATE

9. Color Panels
Smart Phones: 3.0”~4.0”
THE DREAM Short Reading: OK
Emergency Web Browsing: OK
PRODUCT eMail App: Great
Other Apps: Great
Battery Life: NO OK!
Net Book: 7”~11.6” Colour ePaper
Reading: OK but still heavy PRICY
Web: OK but heavy
Dull Colors
Apps: OK but heavy
Price: High Slow Page Turn
Battery Life: NO OK!!! Time to Market

10. Reading From PC?
What’s the Definition of eBook?

11. OPERATIONS ACROSS BORDERS
ONLY 23mn in population

13. Gateway to China

14. Target Audience
All Ages
Is it a Phone? Is it a PC?
Is it a Web Device?
No, It’s a Besta OOO Device!

15. Main Boosters (Taiwan)
Internet Usage Rates Across Age Groups
Internet Penetration Rate: 68%
M. Phone Penetration Rate: 105.9%
Broadband Penetration Rate: 30.4%
3G Web Penetration Rate: 6.6%
WiFi Penetration Rage: 25.1%

17. The Besta Platform

19. Besta Platform

20. Consolidation of our Global Sites

21. Our Sales Channels (Taiwan)
Brick ‘n Mortar
1,400 3C Sales Locations
40 Besta Owned Sales Points
Nationwide After Sales Service Locations
3 Specialized Service Centers
Centralized Call Center

22. Create The
Ultimate
Reading
Experience

23. Terima Kashi Faleminderit
Hvala Thank You Благодарности
‫תודה‬ Merci Спасибо
Ευχαριστώ Gracias Takk
Pateiciba Danke
Dzeiki Obrigado
Kiitos Teşekkürler Grazie
‫ﺷﻜﺮﺍ‬ Tak Salamat
Хвала Aciu Aitah
ध"यवाद Koszonom ขอบคุณ