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Achieving Success Through Effective Business Communication
Stronger Decision Making Improved Stakeholder Response Clearer Promotional Materials Steadier Work Flow Increased Productivity Enhanced Professional Image Quicker Problem Solving Stronger Business Relationships Effective  Communication
Characteristics  of Effective Messages Practicality Clarity and Conciseness Persuasion Factual Basis Precision Recommendations
Basic Communication Verbal Nonverbal Structure Intent More Spontaneous Less Control Conscious Purpose More Control Nonverbal Verbal Less Structured Harder to Classify More Structured Easier to Study
Receiving Sending Usage of Business Communication Channels Listening 45% Writing 9% Reading 16% Speaking 30%
Communication Challenges in Today’s Workplace Advances in Technology Workforce Diversity Globalization Team-Based Organizations
Internal Communication  Official Structure Formal Chain of Command Up, Down, Across  Formal Power Lines The Grapevine Informal  Networking Unofficial Lines of Power
External Communication  Formal Contacts Marketing Public Relations Informal Contacts Employees Managers
The Communication Process Channel And Medium Six-Phase Process Phase 1: Sender Has  an Idea  Phase 3: Sender Transmits Message Phase 2: Sender Encodes Idea Phase 6: Receiver Sends Feedback Phase 4: Receiver Gets  Message Phase 5: Receiver Decodes  Message Situation
Communication Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overcoming Barriers Open Communication Efficient Messages Audience-Centered Approach Ethical Communication
Audience-Centered Approach Biases Education Age Status Style
Communication Climate Corporate Culture Flat Tall High Low Level of Feedback Overall Structure More Open Less Open
Make  Ethical Choices Recognize Ethical Choices Motivate Ethical Choices Ethical  Communication Business Principles
Efficient Messages Concise Business Communication  Develop Communication  Skills Minimize Distractions Send Fewer Messages

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  • 1. Achieving Success Through Effective Business Communication
  • 2. Stronger Decision Making Improved Stakeholder Response Clearer Promotional Materials Steadier Work Flow Increased Productivity Enhanced Professional Image Quicker Problem Solving Stronger Business Relationships Effective Communication
  • 3. Characteristics of Effective Messages Practicality Clarity and Conciseness Persuasion Factual Basis Precision Recommendations
  • 4. Basic Communication Verbal Nonverbal Structure Intent More Spontaneous Less Control Conscious Purpose More Control Nonverbal Verbal Less Structured Harder to Classify More Structured Easier to Study
  • 5. Receiving Sending Usage of Business Communication Channels Listening 45% Writing 9% Reading 16% Speaking 30%
  • 6. Communication Challenges in Today’s Workplace Advances in Technology Workforce Diversity Globalization Team-Based Organizations
  • 7. Internal Communication Official Structure Formal Chain of Command Up, Down, Across Formal Power Lines The Grapevine Informal Networking Unofficial Lines of Power
  • 8. External Communication Formal Contacts Marketing Public Relations Informal Contacts Employees Managers
  • 9. The Communication Process Channel And Medium Six-Phase Process Phase 1: Sender Has an Idea Phase 3: Sender Transmits Message Phase 2: Sender Encodes Idea Phase 6: Receiver Sends Feedback Phase 4: Receiver Gets Message Phase 5: Receiver Decodes Message Situation
  • 10.
  • 11. Overcoming Barriers Open Communication Efficient Messages Audience-Centered Approach Ethical Communication
  • 12. Audience-Centered Approach Biases Education Age Status Style
  • 13. Communication Climate Corporate Culture Flat Tall High Low Level of Feedback Overall Structure More Open Less Open
  • 14. Make Ethical Choices Recognize Ethical Choices Motivate Ethical Choices Ethical Communication Business Principles
  • 15. Efficient Messages Concise Business Communication Develop Communication Skills Minimize Distractions Send Fewer Messages