Data breach-protection

1. Data Breach & Protection | Online Trust Alliance Page 1 of 7
Home
Subscribe
Privacy Policy
Contact Us
Join OTA
Donate OTA
Search
▼
Home▼
Initiatives▼
Resources▼
Best Practices
Committees
News & Events▼
Membership▼
About Us▼
Blog
Print
Twitter
Linkedin
Facebook
Youtube
Home › Resources › Data Breach & Protection
Data Breach & Protection
https://otalliance.org/resources/data-breach-protection 10/27/2014

2. Data Breach & Protection | Online Trust Alliance Page 2 of 7
As society and business become increasingly reliant
on data, the threat landscape continues to
exponentially expand. Online services introduce
stronger and more innovative defenses against
cybersecurity threats with each passing year.
Unfortunately, cybercriminals simultaneously
create new techniques and deceptive tactics that
outpace such efforts. The result underscores the
need for businesses to make security and data
protection a priority, and to be prepared for a breach incident.
The OTA Data Protection & Breach Readiness Guide has been developed to help organizations
of all sizes in both the public and private sector. Content has been included to help aid a broad
range of stakeholders ranging from business and technical decision makers and privacy and
security professionals to web and app developers. The goal is to help readers better
understand the issues and solutions which can enhance their data protection practices and
enable them to develop readiness plans in the event they incur a data loss incident.
Even the most cyber-savvy organizations have found themselves exposed and ill prepared to
manage the effects of a data breach. The best defense is implementing a broad set of
operational and technical best practices that helps protect your company and your customers’
personal data. The second step is to be prepared with a data lifecycle plan that allows a
company to respond with immediacy. Ultimately, industry needs to understand that effectively
handling a breach is a shared responsibility of every functional group within the organization.
A key to success is moving from a compliance perspective to one of stewardship. This
perspective recognizes the long term impact to a brand, the importance of consumer trust and
implications and considerations with vendors and business partners.
2014 Data Protection & Breach Readiness Guide - Overview
The 2014 Data Protection & Breach Readiness Guide (Guide) is designed to help businesses
app developers and service providers understand the issues, considerations and solutions that
will enhance their data protection practices and enable them to develop readiness plans in the
event they incur a data loss incident.
2014 Data Privacy Day & Breach Readiness Guide
Supporters
Wed, Jan 22, 2014
New York City, NY - “Businesses and organizations have a responsibility to protect consumer
privacy and prevent data breaches from aggressive cyber thieves,” said Washington State
Attorney General Bob Ferguson. “Consumers deserve to know who they can trust. The Online
Trust Alliance arms organizations with critical information to reduce cyber risk and protect
consumers.”
https://otalliance.org/resources/data-breach-protection 10/27/2014

3. Data Breach & Protection | Online Trust Alliance Page 3 of 7
2014 Data Protection & Breach Readiness Guide
The Guide has been developed to aid a broad range of stakeholders ranging from business and
technical decision makers and privacy and security professionals to web and app developers.
The goal is to help readers better understand the issues and solutions which can enhance their
data protection practices and enable them to develop readiness plans in the event they incur a
data loss incident.
Feb 4, 2014
KOMOnews.com
KOMO TV Coverage
Data breaches on the rise. What's being done?
Online Trust Alliance Finds Data Breaches Spiked to Record
Level in 2013
Wed, Jan 22, 2014
Seattle, Washington - The Online Trust Alliance (OTA), the non-profit with the mission to
enhance online trust, user empowerment and innovation, today recommended a series of best
practices to help prevent online data breaches and other exploits, in collaboration with high-profile
brands including American Greetings Interactive, AVG, Microsoft, Publishers Clearing
House and Symantec. These recommendations, released today in OTA’s 2014 Data Protection
& Breach Readiness Guide, were accompanied by several eye-opening statistics.
Upcoming Events News
Wed, Oct 29, 2014
ICANN Los Angeles Recap Webinar - Preparing for gTLDs
With more than 400 new gTLD registries now delegated and over 2.6 million new gTLD
registrations, a changing Internet governance landscape, and requirements for enhancing
ICANN accountability resulting from the IANA transition, assessing the impact on your
business is vital. Join Domain Management and gTLD Experts, Elisa Cooper and Matt Serlin of
MarkMonitor® for guidance on navigating this complex environment.
Thu, Oct 30, 2014
https://otalliance.org/resources/data-breach-protection 10/27/2014

4. Data Breach & Protection | Online Trust Alliance Page 4 of 7
Cyber Risk Summit
The Cyber Risk Summit brings together cyber security specialists, technologists,
entrepreneurs, industry experts and business leaders to tackle the challenges and
opportunities that come with cyber security strategies. Featuring break out sessions keyed in
for your needs connecting with peers and strategic insights, this is a day you can't afford to
miss.
Thu, Oct 30, 2014
Always On: The Digital Consumer
Welcome to the age of the Internet of Things. Devices in our homes are connected to the
Internet, our cars are starting to talk to each other wirelessly, and we are attaching mobile-enabled
devices to our wrists to measure fitness. Awesome or scary? Most likely, a bit of both.
Tue, Nov 4, 2014
Privacy & Big Data Overload
Due to the evolution of personalized, data-driven digital marketing, companies now have
infinite amounts of personally identifiable information (PII) about their customers—and it just
keeps exponentially growing. In fact, according to the Pew Research Center, the volume of
business data worldwide—across all companies—doubles every 1.2 years.
But how should you use this data? And at what point does the information known about your
consumers—and the ways you use this information—risk consumer privacy? Is there such thing
as too much data?
OTA Blog Newsletters
Wed, Oct 22, 2014
Passage of Data Breach Legislation
With the rapid surge in data breaches impacting millions of households this year, OTA was
optimistic on the possible passage of data breach legislation. Unfortunately it is appearing
very unlikely we will see any such legislation, driven in part by the partisan efforts and trade
groups who are focused on protecting their business member's short-term interests and
consumer advocates who appear to be unwilling to compreomise. OTA continues to be a voice
of reason advocating a framework modeled off of CAN-SPAM and COPPA, providing
businesses with clarity and ease of repor
Wed, Oct 15, 2014
https://otalliance.org/resources/data-breach-protection 10/27/2014

5. Data Breach & Protection | Online Trust Alliance Page 5 of 7
Sen Franken Calls DOJ to Shut Down Stalking Apps
Sen. Al Franken is pushing the Justice Department to do more to protect smartphone users
from "stalking apps" that surreptitiously track their targets. In a letter to U.S. Attorney General
Eric Holder on Monday, Franken noted the department's work on the issue - including the
recent indictment of a man who operated one spyware app, StealthGenie - but said it needs to
go further. OTA supports this effort. Share your views and interest in signing on in support of
this effort. Read more >
Fri, Sep 26, 2014
Email Capture at Retail Point of Sale - Call for Best Practices
As we head towards the holiday buying season and increasingly retailers are multi channel,
questions regarding email collection at point of sale are being raised. Collection at time of
purchase provides significant benefits to the retailer and done right the same for the
consumer. That said, how can a consumer understand what and how the email is being used?
What forms of notice are appropriate and is it reasonable a sales clerk can understand the
nuances of data collection, transactional purposes and sharing with affiliate or unaffiliated
third partie
Thu, Sep 25, 2014
Rupert Murdoch's News Corp vs Google - A war of words
The anxiety and class between major publishers and content providers vs dominate market
players including Google is at an all time high. In News Corp's submission to the EU it asserts
that Google is a “platform for piracy and the spread of malicious networks” and “a company
that boasts about its ability to track traffic [but] chooses to ignore the unlawful and unsavory
content that surfaces after the simplest of searches”. Share your thoughts and perspectives.
Are such claims legitimate? See
Resources
Advertising Integrity & Fraud
Data Breach & Protection
Email Security & Integrity
Malicious Threats
Web and Mobile Security
Educational Videos and Webinars
Glossary
https://otalliance.org/resources/data-breach-protection 10/27/2014

6. Data Breach & Protection | Online Trust Alliance Page 6 of 7
Initiatives
Brand Protection
Data Privacy Day
Identity Theft
Online Trust Audit & Honor Roll
Email Integrity Audit
Privacy
Public Policy
Security
Best Practices
Committees
News & Events
OTA In The News
Newsletters
Press Releases
Upcoming Events
Recent Events
Events Archive
Membership
Benefits
History & Overview
Member Levels
Working Committees
Donate
About Us
Members
Members
https://otalliance.org/resources/data-breach-protection 10/27/2014

7. Data Breach & Protection | Online Trust Alliance Page 7 of 7
Board of Directors
Non-Governmental Organizations
Strategic Advisors
Committees
Staff
Careers
© 2014 Online Trust Alliance
Home
Subscribe
Privacy Policy
Contact Us
Printer-friendly version
https://otalliance.org/resources/data-breach-protection 10/27/2014