Adrift: The Making of an iOS Game

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Tack Mobile

Originally presented at Denver Startup Week 2013.

Tecnologia

Denver Startup Week
Adrift: The making of a game

Denver Startup Week
Denver Startup WeekDenver Startup Week
We work with clients to deﬁne
their digital platform and products.

Denver Startup Week
Denver Startup Week
We also build our own stuff.
Denver Startup Week

Denver Startup Week
Denver Startup Week
Design process
What we learned
Outcomes
Where the game is now
Denver Startup Week

Denver Startup Week
Denver Startup Week
It started with a prototype.

Denver Startup Week
Denver Startup Week
Sean is an indie developer.

Denver Startup Week
Denver Startup Week
We had a bunch of ideas.

Denver Startup Week
Denver Startup WeekDenver Startup Week

Denver Startup Week
Denver Startup Week
The concept seemed to work,
but we needed to test it.

Denver Startup Week
Denver Startup Week
Along the way, we also had
to create levels.

Denver Startup Week
Denver Startup Week
Things were coming together.

Denver Startup Week
Denver Startup Week
We were ready to submit
to the App Store.

Denver Startup Week
Denver Startup Week
Something didn’t feel right.

Denver Startup Week
Denver Startup Week
Where was the whimsy?

Denver Startup Week
Denver Startup Week© Ashley Bennett

Denver Startup Week
Denver Startup Week
SELECT A STAGE
COLORADO
3/4 COMPLETED
HANGING LAKE
75% COMPLETE
DIFFICULTY: 5

Denver Startup Week
Denver Startup Week
We were excited, but we had
discussed a release date.

Denver Startup Week
Denver Startup Week
Back to square one. Kind of.

Denver Startup Week
Denver Startup Week
How would you get from
world to world?

Denver Startup Week
Denver Startup Week
We liked the direction and
pressed forward.

Denver Startup Week
Denver Startup Week
100% Complete
90/90
Swift SANDS
Tutorial
Sky Peak
Hanging Lake

Denver Startup Week
Denver Startup Week
Sky Peak

Denver Startup Week
Denver Startup Week
We also wanted to create a
custom soundtrack.

Denver Startup Week
Denver Startup Week
Want to learn more
about dynamic sound?

Denver Startup Week
Denver Startup Week
How are we going to launch
this thing?

Denver Startup Week
Denver Startup Week
Tutorial, Hanging Lakes and charge
for Sky Peak
Time Trial
Game Center integration
Denver Startup Week

Denver Startup Week
Denver Startup Week
We submitted to Apple.

Denver Startup Week
Denver Startup Week
We used a promotional
video to build hype.

Denver Startup Week
Denver Startup Week
We emailed digital
publications.

Denver Startup Week
Denver Startup Week
We also looked at
advertising.

Denver Startup Week
Denver Startup Week
And then, Apple approved
the game.

Denver Startup Week
Denver Startup Week
tiny.cc/HackAdrift

Denver Startup Week
Denver Startup Week
Active Users

Denver Startup Week
Denver Startup Week
Website Traffic
LAUNCH JAPAN?

Denver Startup Week
Denver Startup Week
In-App Metrics

Denver Startup Week
Denver Startup Week
Metrics helped us evaluate
next steps.

Denver Startup Week
Denver Startup Week
What did we learn?

Denver Startup Week
Denver Startup Week
This was our ﬁrst game.

Denver Startup Week
Denver Startup Week
Games are hard.

Denver Startup Week
Denver Startup Week
Can games last longer than
“normal” apps?

Denver Startup Week
Denver Startup Week
Was all the work on such
detailed artwork worth it?

Denver Startup Week
Denver Startup Week
Should our 1.3 have been
our 1.0?

Denver Startup Week
Denver Startup Week
Some unexpected
opportunities.

Denver Startup Week
Denver Startup Week
We wanted to make this
game an 11-13 rating, but...

Denver Startup Week
Denver Startup Week
In-App Purchases can be
unpredictable.

Denver Startup Week
Denver Startup Week
Should we have put ads in?

Denver Startup Week
Denver Startup Week
Questions?

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Adrift: The Making of an iOS Game

1. Denver Startup Week Adrift: The making of a game

2. Denver Startup Week Denver Startup WeekDenver Startup Week We work with clients to deﬁne their digital platform and products.

3. Denver Startup Week Denver Startup Week We also build our own stuff. Denver Startup Week

4. Denver Startup Week Denver Startup Week

5. Denver Startup Week Denver Startup Week

6. Denver Startup Week Denver Startup Week

7. Denver Startup Week Denver Startup Week Design process What we learned Outcomes Where the game is now Denver Startup Week

8. Denver Startup Week Denver Startup Week It started with a prototype.

9. Denver Startup Week Denver Startup Week Sean is an indie developer.

10. Denver Startup Week Denver Startup Week

11. Denver Startup Week Denver Startup Week

12. Denver Startup Week Denver Startup Week We had a bunch of ideas.

13. Denver Startup Week Denver Startup WeekDenver Startup Week

14. Denver Startup Week Denver Startup WeekDenver Startup Week

15. Denver Startup Week Denver Startup Week The concept seemed to work, but we needed to test it.

16. Denver Startup Week Denver Startup Week

17. Denver Startup Week Denver Startup Week

18. Denver Startup Week Denver Startup Week

19. Denver Startup Week Denver Startup Week

20. Denver Startup Week Denver Startup Week Along the way, we also had to create levels.

21. Denver Startup Week Denver Startup Week

22. Denver Startup Week Denver Startup Week

23. Denver Startup Week Denver Startup Week Things were coming together.

24. Denver Startup Week Denver Startup Week

25. Denver Startup Week Denver Startup Week

26. Denver Startup Week Denver Startup Week We were ready to submit to the App Store.

27. Denver Startup Week Denver Startup Week Something didn’t feel right.

28. Denver Startup Week Denver Startup Week Where was the whimsy?

30. Denver Startup Week Denver Startup Week

31. Denver Startup Week Denver Startup Week SELECT A STAGE COLORADO 3/4 COMPLETED HANGING LAKE 75% COMPLETE DIFFICULTY: 5

32. Denver Startup Week Denver Startup Week We were excited, but we had discussed a release date.

33. Denver Startup Week Denver Startup Week Back to square one. Kind of.

34. Denver Startup Week Denver Startup WeekDenver Startup Week

35. Denver Startup Week Denver Startup WeekDenver Startup Week

36. Denver Startup Week Denver Startup Week How would you get from world to world?

37. Denver Startup Week Denver Startup WeekDenver Startup Week

38. Denver Startup Week Denver Startup Week

39. Denver Startup Week Denver Startup WeekDenver Startup Week

40. Denver Startup Week Denver Startup Week

41. Denver Startup Week Denver Startup Week We liked the direction and pressed forward.

42. Denver Startup Week Denver Startup Week 100% Complete 90/90 Swift SANDS Tutorial Sky Peak Hanging Lake

43. Denver Startup Week Denver Startup Week Sky Peak

44. Denver Startup Week Denver Startup Week

45. Denver Startup Week Denver Startup Week

46. Denver Startup Week Denver Startup Week We also wanted to create a custom soundtrack.

47. Denver Startup Week Denver Startup Week

48. Denver Startup Week Denver Startup Week

49. Denver Startup Week Denver Startup Week Want to learn more about dynamic sound?

50. Denver Startup Week Denver Startup Week

51. Denver Startup Week Denver Startup Week

52. Denver Startup Week Denver Startup WeekDenver Startup Week

53. Denver Startup Week Denver Startup Week How are we going to launch this thing?

54. Denver Startup Week Denver Startup Week Tutorial, Hanging Lakes and charge for Sky Peak Time Trial Game Center integration Denver Startup Week

55. Denver Startup Week Denver Startup Week We submitted to Apple.

56. Denver Startup Week Denver Startup Week

57. Denver Startup Week Denver Startup Week

58. Denver Startup Week Denver Startup Week We used a promotional video to build hype.

59. Denver Startup Week Denver Startup Week

60. Denver Startup Week Denver Startup Week

61. Denver Startup Week Denver Startup Week

62. Denver Startup Week Denver Startup Week We emailed digital publications.

63. Denver Startup Week Denver Startup Week We also looked at advertising.

64. Denver Startup Week Denver Startup Week And then, Apple approved the game.

65. Denver Startup Week Denver Startup Week tiny.cc/HackAdrift

66. Denver Startup Week Denver Startup Week

67. Denver Startup Week Denver Startup Week

68. Denver Startup Week Denver Startup Week

69. Denver Startup Week Denver Startup Week

70. Denver Startup Week Denver Startup Week Active Users

71. Denver Startup Week Denver Startup Week Website Traffic LAUNCH JAPAN?

72. Denver Startup Week Denver Startup Week In-App Metrics

73. Denver Startup Week Denver Startup Week Metrics helped us evaluate next steps.

74. Denver Startup Week Denver Startup Week

75. Denver Startup Week Denver Startup WeekDenver Startup Week

76. Denver Startup Week Denver Startup Week What did we learn?

77. Denver Startup Week Denver Startup Week This was our ﬁrst game.

78. Denver Startup Week Denver Startup Week Games are hard.

79. Denver Startup Week Denver Startup Week Can games last longer than “normal” apps?

80. Denver Startup Week Denver Startup Week Was all the work on such detailed artwork worth it?

81. Denver Startup Week Denver Startup Week Should our 1.3 have been our 1.0?

82. Denver Startup Week Denver Startup Week Some unexpected opportunities.

83. Denver Startup Week Denver Startup Week We wanted to make this game an 11-13 rating, but...

84. Denver Startup Week Denver Startup WeekDenver Startup Week

85. Denver Startup Week Denver Startup Week

86. Denver Startup Week Denver Startup Week In-App Purchases can be unpredictable.

87. Denver Startup Week Denver Startup Week Should we have put ads in?

88. Denver Startup Week Denver Startup Week Questions?

Adrift: The Making of an iOS Game

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Adrift: The Making of an iOS Game