Pinterest for travel industry

1. FOR TOURISM
Exemples and Tips

2. interest is a image-based social network.
Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the
troubles of the day-to-day life just seem to slip away in a wave of desires, magical
places, dream homes and funny/cute pictures of chubby babies and furry dogs.
But more then a personal wish-list, Pinterest has a major marketing potential.
While surfing through impossible dream as a castle in the Loire Valley, a person can
find other unknown wishes such as a dress or a gadget a just click (and a credit card
number) away.
The same principle applies perfectly to the travel industry. That marvelous picture of
the Eiffel Tower or the Central Park, might just be linked with the hotel for the next
trip…

3. Pinterest Facts
80% of all pins in Pinterest are REPINS –
meaning that most people don’t upload
pictures themselves, they browse through
other accounts to get their pins. This means
that a “successful” pin can reach a long way,
since…

4. Pinterest Facts
… Pinterest has nearly 5.000.000,00 users, and
is rapidly growing. Nearly 1.5 million unique
users visit Pinterest daily, spending an
average of 15 minutes a day on the site.
Many businesses have been successful with
Pinterest, such as Sephora and Whole Foods,
so why not a hotel?

5. Pinterest for Hotels
A Hotel can “fish” followers and repins by
adapting to its customers:
- The romantic George V in Paris has a
romantic approach, with boards on weddings
and fine dining.
- The edgy Design Hotels have boards on
architecture and modern product.
Let’s see some exemples!

6. Travel Channel

7. Public Hotels Chicago

8. Hotel Tonight

9. Four Seasons Paris

10. Design Hotels

11. The May Fair Hotel

12. The PlazaHotel

13. 5 ways to be Pinworthy
1. Create great images.
As with any other form of social media, you need valuable content.
2. Integrate your brand into your images.
Think of your brand in terms of a 360-degree view. This means use your
firm’s colors and typeface. Show your company’s visual style. Go a step
further to think about color and presentation
3. Check your rights to use the image.
4. Optimize your image to achieve your goals.
Associate great content with the image when people click. Offer
information such as a tutorial or recipe.
5. Make your content easy to pin.
Remember, if your audience has to think about pinning your images,
chances are it won’t happen. Include a “Pin It” button to remind
readers.

14. So don’t be afraid and
Good Luck!
Taciana Medeiros