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Semelhante a AboutAnalytics - Taco Potze - Web Analytics Congres 2010
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AboutAnalytics - Taco Potze - Web Analytics Congres 2010
- 1. Introduction – Survey – Vendors – Discussion – Q&A By Taco Potze
- 3. History April 2009: web analytics market scan May 2009: launchAboutAnalytics.com 1.0 Today: launch AboutAnalytics 2.0 ! So check out:www.AboutAnalytics.com 3
- 4. ValueProposition Your Online AnalyticsAdvisor Independent adviceon online analyticstoolselectionforyour business needs Competitiveadvantagethroughcontinuousmarketand trend insights 4
- 5. Coming soon… 50k sites in NL, categorizedby branche Deepercrawling Premium subscription service Data Integration API 5
- 8. Results Over 120 respondents 8
- 9. Results Increasingdemandfor; web analytics, testing, targeting and survey software Lack of methodologies and expertise No combination of CRM & Analytics data Few online analysts in organizations
- 12. Proposition 1 Updates < 2 years? 12
- 13. Proposition 1 One vendor all packages? 13
- 14. Proposition 1 Vendors must integrate web analytics, testing, targeting and survey software. 14
- 15. Proposition 2 Maturity? Source: Online Analytics Maturity Model (OAMM) by Stephane Hamel 15
- 16. Proposition 2 Scope Objectives Tools and techniques Process & Methodology Teams & Expertise 16
- 17. Proposition 2 Vendors push tools and technology, but should focus more on support of methodologies and expertise. 17
- 18. Proposition 3 18
- 19. Proposition 3 CRM software is the best place to save your customer data. 19
- 20. Proposition 4 20
- 21. Proposition 4 A shortage of good online analysts is a threat. Vendors should offer free education & training. 21
- 23. Proposition 5 Is analytics software mainly intended as reporting tool, or should the package also give direct actionable insights? What is the role of the analyst in this matter? 23
- 24. Proposition 6 How is your tool going to provide insights into social media data? 24
- 25. Getconnected! www.AboutAnalytics.com @AboutAnalytics taco@aboutanalytics.com Sign up forourNewsletteronour website!
Notas do Editor
- April 2009: web analyticsmarket scanpublishedfor a research paper at the University of Twente, Knowledge Management and Information Services.Ideabornfor permanent marketshareinformation website: AboutAnalytics.com. Developed bij GoalGorilla Internet Strategy.April 2009: launchAboutAnalytics.com 0.9. Monthlymarketshareinformation, 25 analytics providers.Oktober 2009: joint venture with Ton & Reinout fromWebanalisten.nl. Goal to expand service and develop a business model.Today: launchAboutAnalytics.com 1.0
- Your Online AnalyticsAdvisor: AboutAnalytics slogan is ‘your online analyticsadvisor’. To main goals: advice & marketinsights. Independent adviceon online analyticstoolselectionforyour business needs: interestingforE-Business marketeers, Senior Webanalists, Senior Webdevelopers. (Medium online analyticsknowledge level, hence the current focus on features, notsomuchonsolutions).Competitiveadvantagethroughmarketinsights: interestingfor Top NL online advertisers, CIO’s / CMO’s. Theygaininsightinto online analyticsuse in theirmarket. Leverageinformationintocompetitiveadvantagefortheir business.
- DMOZ + Alexa ScanAboutAnalytics slogan is ‘your online analyticsadvisor’.DeepercrawlingDetection of A/B testingforcompetitiveadvantage Premium subscription service:Flaging of branches, competitorsAnalyticsuse time retention and comparisonsSupport forums Data Integration APITechcrunchstyleintegrationwithWebanalisten.nl and other platforms
- 150 respondents:AboutAnalytics, Twinkle, Web AnalyticsAssociation,Webanalisten.nl and University of Twente cooperated in order to perform the largestsurvey to date into the current online analyticsmarket in the Netherlands.Results + Conclusion uitwerken!