Make the Most of Your Social Media Marketing
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Learn more about how to automate your social media marketing with HootSuite. If you've been struggling with social media marketing and don't know where to begin - this is the perfect course for you! Don't want the hassle? Try our social media power pack for just $9.99 here: http://tekk3.com/social-media-power-pack/
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Make the Most of Your Social Media Marketing
- 1. Make the Most of Your Social Media Today!
- 2. Social Media Doesn’t Have to Be a Struggle Anymore Today we’re going to equip you with the right tools for the job!
- 3. Who Will Benefit from this Webinar? • Busy professionals who want to maintain their brand on social media • Small business owners who want to leverage the power of social media marketing • Marketers who want to increase exposure for their brand in a consistent manner
- 4. These Are the Challenges We’re Going to Solve Today: 1. I don’t have time 2. I don’t know what to post 3. I don’t know how frequently to post 4. I don’t know which social networks to post on 5. I don’t know how to sell using social media
- 5. 1. I Don’t Have Time • Using a free program called HootSuite you can connect all your accounts and schedule all your posts • Visit www.HootSuite.com to get started and sign up for a free account. Once you’re there, you’ll find that you can connect multiple accounts
- 6. Create a New Account I recommend signing up via email - rather than directly with one of your social networks.
- 8. Connect Your Social Networks You’ll need to sign in and authorize each one.
- 9. Add Twitter
- 10. Login to Facebook If you’re not already logged in on your computer.
- 11. Add the Facebook Business Page
- 12. Sign Into Google Then authorize HootSuite
- 13. Select the Google Plus Business Page
- 15. Follow the Tour and Add Streams HootSuite has some great tours that will help you understand the tool.
- 16. Add a Tab for Each Social Network Feed
- 17. Then Add a Scheduled Feed for Each Network
- 18. You’ll Now Have an Activity Feed
- 19. You’ll Also Have a Scheduled Feed
- 20. HootSuite saves you time and takes care of problem #1 “I don’t have time to post” ! Look at the time you just reclaimed by attending this webinar!
- 21. We’ll Cover How to Post in HootSuite Shortly - but first - after we learn what to post!
- 22. What Should You Post?
- 23. • Make sure you are posting relevant information for your audience! • Share pictures of your business • Share pictures of your products • Ask engaging questions • Share humorous things
- 24. • Educate them with industry news and ideas • Ask them for help to spread the word • Be the authentic version of yourself! • Post your phone number or contact form • Remember! Post relevant things for your audience!
- 27. Link your site!
- 30. Industry news and helpful links to other sites
- 31. How boring is this slide?
- 32. Pictures Drive Engagement! Use as many photos as possible!
- 33. Make the Photos Your Own Go to https://pixlr.com/express/ and caption them
- 34. Add a Caption and Your Website It only takes a minute!
- 35. Share an Image that Makes People Happy and Brand Your Site
- 36. Post to all your networks at once using HootSuite. There are cases where you don’t want to post the same thing to all networks - but for basic branding purposes it does work very well!
- 37. Choose Your Networks and Compose a New Message to Send Out
- 38. Send to All Your Networks
- 39. Schedule a Time to Send it Out
- 40. Then View Your Schedule Posts in Your Streams You Setup Earlier
- 41. How Often Should You Post? You’ll probably be surprised to find out what the answer is when it comes to optimal posting.
- 42. Ideally At Least ThreeTimes Per Day • Once at 9am • Once at 12pm • Once at 3pm
- 43. Posts Reach 5-16% of Your Followers the First Time - So Don’t Be Afraid to Post It Again! (Facebook users have “three day amnesia”)
- 44. Which Social Networks Should You Be Posting On? Test for yourself and see what gets the most engagement. With HootSuite it’s easy to post to multiple places!
- 45. How Do I Sell on Social Media?
- 46. You Can and You Will Find Leads from Social Media • Start by building a large following • Brand your business • Consistently provide useful information • Be consistent! • Provide strong calls to action
- 47. It Looks Like We Have Questions We’ll answer those in just a moment ! If you want to ask them - just enter them in the little chat box and we’ll get to all the questions that we can!
- 48. Since You’ve Taken Advantage of This Free Webinar • I want to offer you a great tool that could supplement or completely handle your social media posting work based on your goals • It’s our Social Media Power Pack! We will post for you! • Go to: http://tekk3.com/ webinar/ and enter promo code “starter”
- 49. Get a Free One on One Consultation • Take advantage of our $9.99 trial offer and we’ll provide you a free one on one social media marketing review (valued at $150) • Go to: http://tekk3.com/ webinar/ and enter promo code “starter”
- 50. Hurry! We Only Have a Few Spots Left for this Week! • Take advantage of our $9.99 trial offer and we’ll provide you a free one on one social media marketing review (valued at $150)! • Go to: http://tekk3.com/ webinar/ and enter promo code “starter”
- 51. Time to Answer Some Questions
- 52. Take Advantage of our Social Media Power Pack Today and Get Your Free Consultation! Enter offer code “starter”! www.tekk3.com/webinar