Slides from Jeff DeChambeau's guest lecture at the Richard Ivey School of Business on Philosophy, technology, disruption, and what to expect from the future.

1. How to
think
about
disruption
April 2, 2014

2. Jeff DeChambeau
B.A. Philosophy,
Western University
Senior Analyst,
T4G Limited

3. Here we are

4. The end of internet jerks
big data, social networks, science, Valve,
organization design, user experience
Codename: Space Mongoose
marketing, innovation, IT, consumerization,
disruption, open source, agility
Beware the bananas
disruption, technology, Google, Apple,
mp3s, record labels, DC++, bananas

5. 2004
Half-Life, Counter-Strike,
Starcraft, Diablo 3, Chess,
ICQ, HTML/CSS, Photoshop,
Wordpress, FTP, Forums

6. One day I heard a story.
2004

8. Why tell this story?

9. Since 1979
Internet
PC/laptop computers
Mobile phones
E-mail
DNA testing and sequencing
MRI scans
Microprocessors
Fiber optics
Office software
Non-invasive surgery
Open source software
Light emitting diodes
Liquid crystal display
GPS systems
Online shopping/ecommerce/auctions
JPEG, MPEG, MP3
Microfinance
Photovoltaic Solar Energy
Large scale wind turbines
Social networking via the Internet
Graphic user interface (GUI)
Digital photography/videography
RFID and applications
Genetically modified plants
Bio fuels
Bar codes and scanners
ATMs
Stents
SRAM flash memory
Antiretroviral treatment for AIDS

10. Since 2011

14. Compare

17. What’s going on here?

18. Past
Present
(prediction)
We predict linearly

19. Past
Present
(real)
And miss the future

20. Past
Present
Future
(prediction)
So we try again

21. Past
Present
And miss again Future
(real)

22. Past
Present
FutureWhat’s going on here?

23. Linear predictions
no longer work.

24. We need to think
exponentially.

25. Past
Present
Future

26. The world is changing
faster than ever.

27. OK. So?

29. Copied thinking
+ Exponential change
Disruption

30. 2006

31. The moral
We mimic the behaviour of others.
This also mimics their thinking.
Change is invalidating old thinking, fast.
Don’t be a monkey.

32. Switched from
Physics to Philosophy
Well known internet user
Student leadership & residence
internet commissioner
2006

35. Graduated from Western
with a BA in Philosophy
Joined New Paradigm,
Don Tapscott’s think tank
Found cool ideas, sold
them to big companies
2008

37. A case study:

43. Problem:
Online, people are often jerks.

44. The end of internet jerks
big data, social networks, science, Valve,
organization design, user experience
Codename: Space Mongoose
marketing, innovation, IT, consumerization,
disruption, open source, agility
Beware the bananas
technology, Google, Apple, xn, mp3s, record
labels, DC++, bananas

51. Cool. So?
We can design (and improve) behaviour.
We can capture data like never before.
Feedback is really important.
Go back to basics. (The scientific method!)

52. 2008

54. 2011

55. T4G in 30 seconds
We design, develop, and
implement technology
solutions that help our
customers run their
businesses better.
Analytics
Digital
Marketing
Managed
Services
Omnichannel
Custom
Development

56. T4G Research

57. We think about
the future.

58. Today

59. The end of internet jerks
big data, social networks, science, Valve,
organization design, user experience
Codename: Space Mongoose
marketing, innovation, IT, consumerization,
disruption, open source, agility
Beware the bananas
technology, Google, Apple, xn, mp3s, record
labels, DC++, bananas

69. And?
Spend time, not money.
Incredible tools are free (or cheap).
If you know a better way, prove it.
Don’t ask for permission.
Pick absurd goals.

70. One more thing…

71. Watch out for WALL-E
employment, skills, machine learning,
Jeopardy, robots, drones, The Matrix

77. Just an issue for
manual labour, right?

78. Wrong.

90. These are your tools
to create a better world.
Just remember:

91. Pick absurd goals.
Go back to basics.
Don’t be a monkey.

92. Thank you!
http://t4g.com
http://twitter.com/t4g
http://jeffdechambeau.com
http://twitter.com/jeffdechambeau
jeff.dechambeau@t4g.com