3. 12/04/13
Andreas Weigend
@aweigend
Mobile
Context: Many sensors
Identity: Proxy for person
Easy for advertiser to reach
user, but high cost of
interrupt if inappropriate
Easy for user to contribute
5
Social Data: Two Meanings
1.
Relationships between people (“social graph”,
e.g., on Facebook or LinkedIn)
2.
Data people share (or “socialize”, e.g., check‐
in, purchase, book review, picture)
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Note: Social Media differs from Social Data (e.g., GPS)
www.weigend.com
6
Handout page 3