Marketing Research

Marketing Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Research ,[object Object],[object Object]

The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Terminology of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Research Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is MKIS? ,[object Object],[object Object]

The components of a computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager

The components of a computerised MKIS ,[object Object],[object Object],[object Object],[object Object]

Marketing Research

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Marketing Research