Talk at Books in Browsers, Internet Archive, San Franciso 27 October 2011 Note: these slides only provide part of the story. The elaboration and examples are missing. Please consult the video record of the talk for a more complete sense of what was said.

1. Books In Browers
27 October 2011
Bob Stein
Note: these slides only provide part of the story. The
elaboration and examples are missing. Please consult the
video record of the talk for a more complete sense of
what was said.

2. The problem with
instant history

3. is that it’s constructed
to serve the present
and it’s almost always
wrong.

4. Engelbart’s mouse, 1967

5. The Alto, Xerox Parc 1973

7. What does this have to
do with Social Reading?

8. The first four nodes
on the arpanet, 1969

9. the internet was
created specifically
to enable people to
work and play with
other people

10. Social reading is not an
add-on, like an optional
topping on a pizza.

11. the shift to social
reading is a foundational
cornerstone in the new
media ecology

12. we have to change
much more than just
the shape or location
of a work.

13. we have to change the
whole ecosystem

14. we have to make online
browsing actually
pleasurable

15. sooner or later we’re
going to have to enable
people to subscribe to
collections of content

16. Not just “people who
bought this, also
bought that”

17. people interested in this
subject subscribed to so
and so’s list or channel

18. apps can be cool but
they reproduce one of
the more problematic
aspects of print:

19. the isolation of one book
from another. we live in
an open web. we need to
be able to search across
libraries and collections

20. we have to enable a
group of people to buy
into the same book

21. writers, editors and
publishers need to
communicate directly
with readers.

22. Commercial platforms
need to enable this, not
be the principal obstacle
preventing it.

23. Can you imagine Amazon
branding a book page
this way:

25. We have to build a
marketplace for people
who have creative
innovative ideas for new
kinds of publishing

26. We have to nurture an
amateur space as well
as a commercial one.

27. We need tools so that
people can stop
“enhancing” print books
and start creating born-
digital works.

28. Demo of

29. Marshall McLuhan

30. Note: This page contained a 33-second video
clip that is posted here: http://vimeo.com/
26715900

32. Onward!