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2012 State of Mobile Survey Global Key Findings

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Symantec
Symantec

Symantec’s 2012 State of Mobility Survey revealed a global tipping point in mobility adoption. The survey highlighted an uptake in mobile applications across organizations with 71 percent of enterprises at least discussing deploying custom mobile applications and one-third currently implementing or have already implemented custom mobile applications.

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State of Mobility Survey Global Results State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved.
Methodology • Survey performed by Applied Research • 6,275 global organizations – 43 countries • NAM 2 • LAM 14 • EMEA 13 • APJ 14 – SMBs: Individuals in charge of computers – Enterprises: Tactical IT, Strategic IT and C-level professionals • Cross-industry State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 2
Key Findings • Mobile Devices now critical business tools • Mobile initiatives significantly impacting IT resources • Mobility risks impacting organizations State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 3
Mobile Devices Now Critical Business Tools • 71% discussing custom mobile applications • 59% running line-of-business apps, 66% discussing corporate app stores • It’s all about business agility – Efficiency – Workforce effectiveness – Reduce time to accomplish tasks • Virtually NO expectation gap State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 4
Mobile Initiatives Significantly Impacting IT Resources • Half say mobile computing somewhat to extremely challenging • IT priorities: Security, backup, reducing cost & complexity State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 5
Mobility Risks Impacting Organizations • Top costs cited: – Lost productivity – Direct financial costs – Loss of data – Damaged brands – Loss of customer trust • Average annual cost – $429,000 for Enterprise – $126,000 for SMBs State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 6
Recommendations • Enable broadly • Think strategically • Manage efficiently • Enforce appropriately • Secure comprehensively State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 7

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2012 State of Mobile Survey Global Key Findings

  • 1. State of Mobility Survey Global Results State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved.
  • 2. Methodology • Survey performed by Applied Research • 6,275 global organizations – 43 countries • NAM 2 • LAM 14 • EMEA 13 • APJ 14 – SMBs: Individuals in charge of computers – Enterprises: Tactical IT, Strategic IT and C-level professionals • Cross-industry State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 2
  • 3. Key Findings • Mobile Devices now critical business tools • Mobile initiatives significantly impacting IT resources • Mobility risks impacting organizations State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 3
  • 4. Mobile Devices Now Critical Business Tools • 71% discussing custom mobile applications • 59% running line-of-business apps, 66% discussing corporate app stores • It’s all about business agility – Efficiency – Workforce effectiveness – Reduce time to accomplish tasks • Virtually NO expectation gap State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 4
  • 5. Mobile Initiatives Significantly Impacting IT Resources • Half say mobile computing somewhat to extremely challenging • IT priorities: Security, backup, reducing cost & complexity State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 5
  • 6. Mobility Risks Impacting Organizations • Top costs cited: – Lost productivity – Direct financial costs – Loss of data – Damaged brands – Loss of customer trust • Average annual cost – $429,000 for Enterprise – $126,000 for SMBs State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 6
  • 7. Recommendations • Enable broadly • Think strategically • Manage efficiently • Enforce appropriately • Secure comprehensively State of Mobility Survey: Copyright © 2012 Symantec Corporation. All rights reserved. 7