Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of internet marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there. Read More....

1. Optimizing Your Content
for YouTube
By Syed Waqas Saghir
Search Engine Optimizer (SEO)
Hum TV Interactive Division

2. Introduction
Publishing a lot of content and optimizing that content so it gets found in search engines
is an important part of internet marketing.
Videos are an important part of content, and given that YouTube is by far the most
popular video website, you should be publishing videos there.

3. So Who Watches YouTube Videos?

4. Tips for Optimizing YouTube Content
1) Title & Description
Just like on-page SEO for web pages, it need to optimize the basic text
information describing your videos: the titles and descriptions.
Just keep in mind that your video title should be fewer than 66
characters, since titles longer than that will be truncated in Google
search.
Keyword research can be performed through Wordtracker, Google
Adwords, keywordspy etc.

5. Tips for Optimizing YouTube Content
1) Title & Description
Google crawler always starts crawling consider the position from left to right keywords phrase.
Let’s say your company sells shoes and you just recorded and uploaded a video about "casual sneakers."
You want to use the phrase in the title twice to maximize SEO impact –- once at the front and once at the
end, like this: "Casual Sneakers — How to Choose Casual Sneakers 101."

6. Tips for Optimizing YouTube Content
1) Title & Description
Description can be longer (2-3 sentences or more is fine), and it should also contain
keywords and variations of keywords.
Including a link early on in the description is a good idea, since only the first few lines of
the description is visible by default (without clicking 'show more'). To include a link in the
description, just add a full URL (including http://) in your description. You can use
http://tinyurl.com or https://bitly.com/ to shorten your long URL.

7. Tips for Optimizing YouTube Content
2) Tags
For SEO, you should include at least 5-7 relevant keywords as tags for your
video. Using tags will associate your video with other similarly tagged videos,
which will allow your video to be shown as a "related video."
This will help you generate additional views from people who were originally
watching other videos.

8. Tips for Optimizing YouTube Content
3) Popularity/Views
The popularity of your video (the total number of views and the number of views in the past 2448 hours) is an important factor in how well your video will rank in search results.
YouTube prefers to show visitors popular videos because they are almost always better quality
videos.
This is why it's so important for you to get as many eyes on your video as possible in a short
period of time. To do so, share links to your newly published YouTube video in social media,
embed the video on your blog, and promote it in other channels like email to generate views in
boost your video's popularity.

9. Tips for Optimizing YouTube Content
4) Inbound Links/Embeds
Inbound links (links from other websites to your website or video) are important in traditional
SEO. They are also important in YouTube SEO, considering that an embedded video (when a
YouTube video's code is added to a website, displaying the video outside of YouTube)
functions like an inbound link.
You can see how many links and embeds a video has accumulated using YouTube Analytics,
YouTube's internal analytics tool for account administrators. To access your channel's YouTube
Analytics, log into your account, click on your username tab in the top right corner, click
'Video manager,' and then select 'Analytics.' Then take a look at the video's 'Playback
Locations.'

10. Tips for Optimizing YouTube Content
4) Inbound Links/Embeds
Getting more websites to link to and embed your video will help it rank better in
search results, so, as we mentioned before, promote your video to people who might
embed it or link to it.

11. Tips for Optimizing YouTube Content
5) Ratings & Comments
Higher ratings and more comments are also indications of higher quality
and more interesting videos, so it's helpful to generate as many 'thumbs
up' ratings and comments as you can for SEO purposes.
The best way to do this is to create awesome content, but if you've
already created your video, encourage your fans to check out your video
via your blog and social media sites like Twitter, Facebook, Google+, or
LinkedIn.

12. Tips for Optimizing YouTube Content
6) Naming the Video File with Keywords
If you are uploading a video about the ‘Kadurat Humtv Episode 4’ then
the file name of the video should be something like “Kadurat-HumtvEpisode4.avi” or something similar. MOV0234.AVI is not going to be
meaningful.
The viewer of the video does not look at this but YouTube gives a
relevancy credit to the file name because if your file name is named
with your keyword then there is a better chance that your video is about
what it says.

13. Tips for Optimizing YouTube Content
7) Create and use playlists
YouTube has a feature called Playlists that allows users to group videos spread across YouTube into a single
list or collection.
If your video is added to a Playlist, it can increase the SEO power of your video. We can see Playlists as social
signals about videos that are popular or valuable to YouTube users, and well all know that Google’s working
hard to integrate social signals into Its search algorithms.
The best way as per YouTube SEO strategy is to create playlist with all those keywords that are relevant to
your content and the keyword should be in good searches.

14. Tips for Optimizing YouTube Content
Bonus Tip: Suggested Search
Go to YouTube and in the search bar start typing your targeted keyword(s). You will see a drop down list of
suggested searches that pop up below.
These are common searches performed by users and is a good place to start when trying to think of
targeted keywords to start with. It is also a good way to think of topics for future videos.

15. Tips for Optimizing YouTube Content
Share – Going Viral!
To be successful a video must go viral…

16. Frequently Asked Questions