1. POSITION DESCRIPTION
POSITION DETAILS:
POSITION TITLE Web and Digital Developer
SCHOOL / DEPARTMENT Web and Digital Development
FACULTY / PSU Marketing and Communications
REPORTS TO Web and Digital Development Manager
CLASSIFICATION LEVEL HEO 6 POSITION NUMBER
CLASSIFICATION DATE 15 March, 2013
CLASSIFICATION
CODE
13148
PRIMARY POSITION
ACTIVITY
marketing and communications
PRIMARY FUNCTION:
Development and maintenance of websites and digital applications.
OVERVIEW OF THE SCHOOL / DEPARTMENT AND POSITION CONTEXT
Marketing and Communications is a professional service unit responsible for communicating the University’s
values and messages in ways that target audiences – including prospective students, current students, staff,
alumni, donors and external influencers – notice and understand, and which prompt them to action.
Marketing and Communications comprises four functional areas to service the University and its faculties:
• Marketing, Communications and Engagement
• Media and Public Relations
• Brand and Marketing Services
• Web and Digital Development
Staff in Marketing and Communications provide services to their client areas which may be the University or a
Division and its constituent faculties.
The Web and Digital Development team is responsible for developing the website and implementing and
socialising new digital applications and best practice across all University websites and communications
channels, as appropriate. The team manages the website’s information architecture, provides expertise in
usability, content, design and functionality, and develops new channels and digital applications that support
strategic goals and meet end-user needs.
The Web and Digital Developer is responsible for front-end development of websites and digital applications to
create user experiences that are engaging, rewarding, dynamic and reputation-enhancing.
KEY ACCOUNTABILITIES
Frequency
1. Develop websites and new digital solutions that meet business and end-user needs. Ongoing
2. Design and develop user interfaces and user interface components to meet business and
end-user needs.
Ongoing
3.
Support and maintain existing websites and digital applications through fault-finding, bug
fixes and other related issues.
Ongoing
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2. Web and Digital Developer
Frequency
4. Under the guidance of the Web and Digital Development Manager and the Senior Web
Developer, work with the Digital Producers and clients to determine requirements for
websites and digital applications and to ensure that work produced meets strategic
requirements.
Ongoing
5. Ensure work is delivered within agreed timeframes. Ongoing
6. Audit, test and provide compliance guidelines for websites and digital applications in
accordance with agreed mark-up, design and usability and accessibility standards.
Ongoing
7. Write technical documentation for websites and digital applications developed. Ongoing
8. Keep up to date with new and emerging technologies and programs as well as best
practice in web and digital development.
Ongoing
9. Work collaboratively with colleagues in the Marketing and Communications and ICT to
ensure that strategic goals are achieved.
Ongoing
10. Develop effective and supportive relationships with staff at all levels across the University
and maintain a customer-focussed approach in the delivery of services.
Ongoing
11. Other duties appropriate to the role and classification. As required
KEY RELATIONSHIPS
INTERNAL – across/within the University
MAIN CONTACT FREQUENCY PURPOSE
Web and Digital Development Manager regular
Receive direction and discuss strategies
and issues or requirements.
Senior Web and Digital Developer regular Work collaboratively, discuss issues, seek
guidance. Ensure websites and digital
applications comply with the University’s
technical standards.
Digital Producers regular Work collaboratively to determine
requirements for website and digital
application development projects and to
ensure that work produced meets
strategic requirements.
ICT staff as required Liaison regarding technical aspects of
University CMS and other relevant
platforms.
Marketing and Communications staff as required Work collaboratively on web and digital
development elements of marketing and
communications projects and to ensure
that work produced meets strategic
requirements.
EXTERNAL – outside of the University
MAIN CONTACT FREQUENCY PURPOSE
NIL
DECISION MAKING AND DELEGATIONS OF AUTHORITY
The Web and Digital Developer operates with some degree of autonomy in the context of their agreed work plan
under guidelines established with the Web and Digital Development Manager. Discretion to innovate within
those guidelines and within own function to design, develop and maintain websites and web applications.
Where a person is designated Head of Administrative Unit (HOA), the Delegations of Authority - Administrative Rule applies.
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3. Web and Digital Developer
POSITION DIMENSIONS
STAFF DATA
DIRECT REPORTS:
number of direct reports to this position, their
classification and number of incumbents
Nil
INDIRECT REPORTS:
number of reports via subordinates to this
position
Nil
FACULTY / PSU SIZE 105
SCHOOL / DEPARTMENT SIZE 8
FINANCIAL DATA
SALARY BUDGET Nil
NON-SALARY BUDGET Nil
GRANT AMOUNTS / BUDGET Nil
OTHER AMOUNTS Nil
EXPERIENCE, SKILLS AND QUALIFICATIONS
CRITERIA ESSENTIAL DESIRABLE
Demonstrated experience as a web developer designing, developing and
deploying websites and digital applications.
Strong HTML4, HTML5, XHTML, CSS and Javascript programming skills.
Experience with a broad range of technologies used in web development such
as XSL, XML, JSON, AJAX, Ruby and MVC.
Knowledge of cross browser testing and relevant W3C standards, including WAI-
ARIA.
Experience developing object-oriented Javascript, particularly using intermediate
languages such as CoffeeScript and frameworks such as JQuery.
Experience developing object-oriented CSS, particularly using intermediate
languages such as SASS or LESS.
Experience developing and interfacing service-side APIs to produce dynamic
and rich end-user web applications.
Demonstrated ability to design and develop user interfaces and user interface
components to meet client, usability and accessibility requirements.
Well developed organisational skills with the capacity to manage competing
priorities, maintain attention to detail and to meet deadlines.
Excellent oral and written communication, interpersonal, negotiation, analytical
and problem solving skills.
Experience working in a large complex environment in either the public or private
sector.
Tertiary qualifications in computer science, IT, engineering or multimedia design
or demonstrated equivalent relevant professional experience.
EQUAL EMPLOYMENT OPPORTUNITY / AFFIRMATIVE ACTION
Demonstrated understanding of the incorporation into University life of the principles of Equal Employment
Opportunity and Affirmative Action EOOnline; and ability to work positively with staff and students from a diverse
range of backgrounds.
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4. Web and Digital Developer
WORK HEALTH AND SAFETY (WHS)
Understand your WHS responsibilities and actively ensure the health, safety and wellbeing of yourself and
others at work in accordance with the University’s WHS policy and procedures and as described in the role
responsibilities on the WHS website.
ORGANISATIONAL CHART
see attached.
SIGNATURE
LINE
MANAGER
DELEGATED
AUTHORITY
Marian Theobald
SIGNATURE SIGNATURE
DATE DATE 15 March, 2013
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5. Web and Digital Developer
Marketing and Communications Organisational Chart
Director, Marketing and Communications
and Chief Marketing Officer
Head
Marketing & Communications
Division of Humanities & Social Sciences
Head
Marketing, Communications and Engagement
Head
Media & PR
Head, Brand and
Marketing Services
Head
Web and Digital Development
Web and Digital
Development
Manager
Senior
Web and Digital
Developer
Web and Digital
Development
Project Staff
(as required)
Web and Digital
Developers (2)
Production Manager
Brand
Coordinators (2)
Marketing
Services
Coordinator
Market Research
Officer
Design Manager
Graphic Designers
(3)
Editorial Manager
Editors (2)
Copywriters (2)
Information
Management
Officer
Media & PR
Advisers (3)
Assistant Media
Adviser
Manager
Staff Communications
Manager
University Marketing
and Communications
Manager
Student Marketing
and Communications
Manager
Alumni and Donor
Marketing and Communications
Alumni
Communications
Officer
Campaign Marketing
Communications
Specialist
Alumni and Donor
Communications
Editor
Donor
Communications
Officer
Student
Communications
Specialist
Student Marketing
Specialist
Student Marketing
Officers (3)
Intranet Editor
Staff
Communications
Specialists (2)
Staff
Communications
Officers (2)
University Marketing
Communications
Specialist (3)
University
Marketing Comms
Assistant
Corporate
Communications
Editor
Public Programs
Manager
Media & PR
Adviser (1)
Marketing
Communications
Specialists (2)
Marketing
Assistant (1)
Head
Marketing & Communications
Division of Engineering & IT
Head
Marketing & Communications
Division of Business
Head
Marketing & Communications
Division of Medicine, Dentistry,
Nursing & Pharmacy
Head
Marketing & Communications
Division of Natural Sciences
Head
Marketing & Communications
Division of Architecture & Creative Arts
Media & PR
Adviser (1)
Marketing
Communications
Specialist (1)
Marketing
Assistant (1)
Marketing
Communications
Specialist (1)
Marketing
Assistant (1)
Head
Marketing & Communications
Division of Health Sciences
Media & PR
Adviser (1)
Marketing
Communications
Specialist (1)
Marketing
Assistant (1)
Executive Assistant Admin Assistant
Executive Officer
Digital Producers
(2)
Web and Digital
Content Officer
Public Programs
Assistant
Information
Management
Assistant
Multimedia
Producer
Assistant
Photographer
Student
Communications
Officers (2)
Marketing
Communications
Officer (1)
Assistant Media
Adviser (1)
Marketing
Communications
Officer (1)
Media & PR
Adviser (1)
Marketing
Communications
Specialist (1)
Marketing
Assistant (1)
Marketing
Communications
Officer (1)
Media & PR
Adviser (1)
Marketing
Communications
Specialists (2)
Marketing
Assistant (1)
Marketing
Communications
Officer (1)
Assistant Media
Adviser (1)
Media & PR
Adviser (1)
Marketing
Communications
Specialists (2)
Marketing
Assistant (1)
Marketing
Communications
Officer (1)
Assistant Media
Adviser (1)
Marketing
Communications
Officer (1)
Media & PR
Adviser (1)
Project Manager
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