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Growth
With
Data-
Science
Willix Halim
Vice President of Growth & Analytics   You are here
Freelancer.com
email:    willix@freelancer.com
twitter:  @willixh
This talk is compiled from
 posts by Andrew Chen,
  Mattan Griffel, Noah
  Kagan, Dave McClure,
Matt Barrie as well as my
     own experience
Hotmail


          There was HOTMAIL
Hotmail

           Sabeer Bhatia & Jack
          Smith set up Hotmail on
                July 4, 1996
Hotmail


          And so IT WAS BORN
               $300,000
Hotmail


      But the initial growth was
               marginal
                    • Billboards
                    • Radio Ads
                    • TV Ads
Hotmail

          What about???
Hotmail

       “PS:  I  love  you  .  Get  your  
      free e-mail  at  Hotmail”  at  
      the bottom of each-email
Hotmail
Hotmail


      3,000 new users each day


     6 months -> 1 million users
5 weeks later -> 2 million
      user mark
Hotmail

          1.5 years after launch, 12
                million users
             ~$400,000,000 acq.




                               *70 million internet users at the time
Hotmail

          HOTMAIL is not
            OUTLIER!!!
Viddy & Social Cam
Growth Scale

               • 350m users in 6 years


               • 800m users in 8 years




               • 100m users in 45 days?!?
Many More
Growth Hacking!!!

          SO WHAT IS GROWTH
              HACKING???
Growth Hacking!!!


   A Growth Hacker is a person whose true north is growth
               – Sean Ellis , Startup Marketing Blog


     Growth Hacker are a hybrid of marketer and coder
                         – Andrew Chen



         Growth Hacker is the new VP of Marketing
                         – Andrew Chen
New VP of Marketing

           GROWTH HACKER IS THE NEW VP OF
                    MARKETING
    Growth hackers are a hybrid of marketer and coder, one who
    looks  at  the  traditional  question  of  “How  do  I  get  customers  for  
    my  product”  and  answers  with  A/B  tests,  landing  pages,  viral  
    factor, email deliverability, and Open Graph. On top of this, they
    layer the discipline of direct marketing, with its emphasis on
    quantitative measurement, scenario modeling via spreadsheets,
    and a lot of database queries. If a startup is a pre-
    product/market fit, growth hackers can make sure virality is
    embedded at the core of a product. After product/market fit,
    they  can  help  run  up  the  score  on  what’s  already  working.
AirBnb Growth Hacker

            Andrew wrote about AirBnb Growth Hacker
             Invented Airbnb “Post  to  Craiglist”  feature
                              NO API!!!
Matt’s  Quote

           GROWTH HACKING IS BLEEDING EDGE
                    - Matt Barrie
  The  bleeding  edge  today  is  Growth  Hacking  &  Data  Science,  and  it’s  where  
  statistics, computer science and marketing meet. Growth hacking
  quintessentially looks for platforms that provide one to many relationships
  (one to millions), and develops smart ways to harness them quickly.

  Tech companies are literally hiring rocket scientists to exploit these
  channels and acquire customers quickly before they get crowded and the
  advantage fades as they get costly or restricted. I have a VP Growth, but no
  VP  Marketing.  The  HBR  calls  Data  Science  “The  Sexiest  Job  of  the  21st
  Century”
Growth Hacking!!!
                     Ok……And  Growth  Hacking  is???
  =Virality
  =Landing Page Optimization           At the end of the DAY,
  =SEO Engineering                          it is all about
  =Email Marketing
  =Customer Resurrection                       GROWTH
  =Customer Acquisition                          hence
  =Firehoses Integration
  =Behavioural Analysis                           THE
  =Competitor Analysis
  =Machine Learning Application
                                               REVENUE
  =Gamification
  =AdSales / Affiliate Program / etc
  =Funnel Optimization
  =A/B TEST
  =Data Analytics
Freelancer.com Growth Team



-     Stanford Graduate           And THAT is a Growth Team
-     4 University Medalists
-     All HD Average                  - Product Development
-     50% Phds                        - Data Science
-     Quantum Physicist               - Fraud Detection
-     Mechatronics Engineers          - Customer Experience
-     Software Engineers              - Online Marketing
-     Machine Learning Expert
-     Mathematician & Statistician
-     Electrical/Electronic Engineers
Growth Hacking!!!
               Some Growth Hacking Stuffs @
                    Freelancer.com!!!
                                              Covering 234
                                              countries,
                                              regions and
                                              territories

                                        7 Million Users
Funnel Visualization

    Don’t  just  track  topline  and  bottom-line
                      metrics!!!


                       FUNNEL
                       FUNNEL
                       FUNNEL
                       FUNNEL

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Growth Hacking for Startups

  • 1. Growth With Data- Science Willix Halim Vice President of Growth & Analytics You are here Freelancer.com email: willix@freelancer.com twitter: @willixh
  • 2. This talk is compiled from posts by Andrew Chen, Mattan Griffel, Noah Kagan, Dave McClure, Matt Barrie as well as my own experience
  • 3. Hotmail There was HOTMAIL
  • 4. Hotmail Sabeer Bhatia & Jack Smith set up Hotmail on July 4, 1996
  • 5. Hotmail And so IT WAS BORN $300,000
  • 6. Hotmail But the initial growth was marginal • Billboards • Radio Ads • TV Ads
  • 7. Hotmail What about???
  • 8. Hotmail “PS:  I  love  you  .  Get  your   free e-mail  at  Hotmail”  at   the bottom of each-email
  • 10. Hotmail 3,000 new users each day 6 months -> 1 million users
  • 11. 5 weeks later -> 2 million user mark
  • 12. Hotmail 1.5 years after launch, 12 million users ~$400,000,000 acq. *70 million internet users at the time
  • 13. Hotmail HOTMAIL is not OUTLIER!!!
  • 15. Growth Scale • 350m users in 6 years • 800m users in 8 years • 100m users in 45 days?!?
  • 17. Growth Hacking!!! SO WHAT IS GROWTH HACKING???
  • 18. Growth Hacking!!! A Growth Hacker is a person whose true north is growth – Sean Ellis , Startup Marketing Blog Growth Hacker are a hybrid of marketer and coder – Andrew Chen Growth Hacker is the new VP of Marketing – Andrew Chen
  • 19. New VP of Marketing GROWTH HACKER IS THE NEW VP OF MARKETING Growth hackers are a hybrid of marketer and coder, one who looks  at  the  traditional  question  of  “How  do  I  get  customers  for   my  product”  and  answers  with  A/B  tests,  landing  pages,  viral   factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is a pre- product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they  can  help  run  up  the  score  on  what’s  already  working.
  • 20. AirBnb Growth Hacker Andrew wrote about AirBnb Growth Hacker Invented Airbnb “Post  to  Craiglist”  feature NO API!!!
  • 21. Matt’s  Quote GROWTH HACKING IS BLEEDING EDGE - Matt Barrie The  bleeding  edge  today  is  Growth  Hacking  &  Data  Science,  and  it’s  where   statistics, computer science and marketing meet. Growth hacking quintessentially looks for platforms that provide one to many relationships (one to millions), and develops smart ways to harness them quickly. Tech companies are literally hiring rocket scientists to exploit these channels and acquire customers quickly before they get crowded and the advantage fades as they get costly or restricted. I have a VP Growth, but no VP  Marketing.  The  HBR  calls  Data  Science  “The  Sexiest  Job  of  the  21st Century”
  • 22. Growth Hacking!!! Ok……And  Growth  Hacking  is??? =Virality =Landing Page Optimization At the end of the DAY, =SEO Engineering it is all about =Email Marketing =Customer Resurrection GROWTH =Customer Acquisition hence =Firehoses Integration =Behavioural Analysis THE =Competitor Analysis =Machine Learning Application REVENUE =Gamification =AdSales / Affiliate Program / etc =Funnel Optimization =A/B TEST =Data Analytics
  • 23. Freelancer.com Growth Team - Stanford Graduate And THAT is a Growth Team - 4 University Medalists - All HD Average - Product Development - 50% Phds - Data Science - Quantum Physicist - Fraud Detection - Mechatronics Engineers - Customer Experience - Software Engineers - Online Marketing - Machine Learning Expert - Mathematician & Statistician - Electrical/Electronic Engineers
  • 24. Growth Hacking!!! Some Growth Hacking Stuffs @ Freelancer.com!!! Covering 234 countries, regions and territories 7 Million Users
  • 25. Funnel Visualization Don’t  just  track  topline  and  bottom-line metrics!!! FUNNEL FUNNEL FUNNEL FUNNEL