Why should you use WEB and Digital as a medium for Indian general elections? Learnings from Obama which can be emulated by Indian politicians. Here's a web strategy for Indian politicians (lkadvani, if you like)? For a detailed executioanble strategy contact saurabh@atomthought.com

1. Getting Ready for The Digital Indian General Elections 2009! Saurabh Pandey

2. Why Youth? Why Digital?

4. Power of Youth 36% of all eligible voters in India are YOUTH! Youth can be influenced: if they can be engaged and listened to!

5. Opportunity Awaiting Opportunity to bring in a total of 10.02m additional Voters (by increasing The % of urban youth voter turnout From 9% to 18%) The youth turnout in the US almost doubled to17 per cent this election in comparison to the 9 per cent in the 2000 elections. (Source: India Today, Sep 2008) I believe it was due to an aggressive presence of candidates on Internet and that similar results can be repeated in India.

6. Who is more popular on the web? After the launch of lkadvani.in Advani’s popularity on web increased. Having a web strategy is critical-even more for a candidate who faces a wide generation gap in India! Food for thought: what if Rahul Gandhi activates his internet presence?

7. Key Phases

9. Key Segments Need to develop, individual communication and deploy unique media vehicles for each segment

10. Where are these Segments? Social Network Content Search Applications Young Men Linkedin, FaceBook, Twitter Travel, News, Cricket, Jobs, Movies, e-commerce, blogs forums Tech/Business analysis, Jobs, Loans, news analysis, research and knowledge, others (rentals and matrimony) Email, shopping, bill payment, online banking and investment, blogs Young Women FaceBook, Linkedin Women, Movies, lifestyle, blogs, forums Business, research and knowledge Email, blogs Teenagers Orkut, MySpace Music, Sports Results, higher education, new songs, academic terms Gaming, Chatting, music download Seniors - News, Medicine, Matrimony Medical conditions, locations, news and matrimony Chat, email

12. The Digital Communication ‘Mantra’

17. Listen, Engage & Empower Use Web2.0 Applications for Interactivity Webcast or Live Chat. Weekly chat, and Live or delayed web broadcast-by local and national candidates Event finder- Locate the next public event in your region & register for the same. Integrate with Google Maps , to receive route map and ID card via email and SMS Integrate YouTube , for real time broadcast of your events, speeches and tours. (Obama’s YouTube channel generated 110m views by election day)

18. Listen, Engage & Empower Telecom and Widgets India has over 300m people with Mobile Phones. Almost all of them can Receive SMS updates. Most of them can receive Multimedia content. And at least 10% of them can access some level of internet. Mobile strategy should be an integral element of digital strategy

20. Listen, Engage & Empower Use of Widgets Widgets can be installed anywhere Easily- your mobile phone, Facebook profile Or your blog. Obama widget here on Facebook, automatically presents updated videos and text and also registers people to vote Plays videos Access to all media on the net With your reference Finds local group And message from you.

21. Observe, Track & Analyze Use advanced CRM and Analytics Your followers need to be answered back in real time. Communication needs to be dynamically changed based on people’s quick changing tastes, information needs and perception. Use of web analytics reveals, key search patterns, how people react to specific communication and their behavior on our site by day and region among others

22. BUILD STRONGER INDIA VIRAL GAME OR CONTEST.- choose any state in the map, and with the use of icons show how would you build that state stronger. This is a participative game and the results can be announced and seen in real time. Listen, Engage & Empower Engage & Propagate through ‘Viral’

23. One Example There are many that you know and have witnessed already! Help Bihar, viral campaign (Promoted by one of India’s largest digital agency-QUASAR) Required one to answer a few Easy questions. For each correct answer Re1 worth Of products will be donated. This viral spread to more than 10 lac People in about a week’s time. http://helpbihar.in/

25. Path- Ahead Cross Integrated and Cross Powered Platforms CRM Analytics

26. About me Digital Marketer from Google, Bharti Airtel and Zdnetindia.com, Saurabh Pandey is a technology and media enthusiast. Through his more than 12 years of experience in a wide range of industries from advertising through technology to media and telecom, synergised with leadership roles in both marketing, brand management and sales, Saurabh attempts to look at challenges in today’s marketing environment with a digital lens and tools of innovative thinking! Saurabh blogs regularly at www.atomthought.com

28. Thank You