This month's podcast includes highlights from Nathan's trip to the Computers in Libraries conference in Washington D.C. Favorite sessions included a Library of Congress digital preservation project, several takes on local technology interest groups, user-oriented design, and social media strategies. Non-conference news gets a few minutes too, just to be fair.

1. April 2012

2. Hello!
http://www.infotoday.com/cil2012/Presentations.asp
https://twitter.com/#!/search/%23CILDC

3. Tech Interest Groups: Denver PL’s “TIGgers”
Text
http://conferences.infotoday.com/documents/146/C101_Abeyta.pdf Session C101

4. Tech Interest Groups: Montana St Uni Library
Invite-only, from all levels of org
http://www.lib.montana.edu/~jason/talks/cil2012-think-tank.pdf
http://www2.lib.virginia.edu/scholarslab/ Session C101

5. Temple University Library: "Fuzzy Front-End" (FFE)
1. Idea generation
2. Idea screening
3. Concept development
http://libraryscenester.wordpress.com/2012/03/22/cil-wed/
http://blog.library.temple.edu/the_tulibrary_experience/archives/2011/07/post.html Session C102

6. Digital Archiving with the Library of Congress
Supports personal archiving as well as gov’t-
level archiving
An access tool for visually exploring, finding
relationships in data
http://blogs.loc.gov/digitalpreservation/
Session E103
http://viewshare.org/ !!

7. The Library as Publisher
Web 2.0 tools make publishing tools accessible
http://conferences.infotoday.com/documents/146/E105_Huwe.pptx
Session E105
http://igs.berkeley.edu/publications/

8. The Future of Ebooks
Andromeda Yelton, from http://unglue.it
http://vimeo.com/39352026

9. E-Book Publishers and Libraries: Win-Win Solutions
Different Country, Different Constraints
• 25 million English-speaking readers
• 18 million library website visitors
• Amazon & Kindle have less influence
• Hamilton (Ontario) Public Library
• Library pays =SUM(Back-list + Mid-list)
sales in their region
• Access/licensing model, simultaneous use
• Front-list, 1 ebook purchase = 1 checkout
http://www.libconf.com/2012/03/22/e-book-publishers-and-libraries-win-win-solutions/
http://www.myhamilton.ca/public-library Session A201

10. Designing for Users: We are Not our Patrons
Be curious about your users
Have empathy for your
users
Aim for services that are
easy before interesting
(Maslow’s hierarchy)
Patrons, or potential crooks?
http://e.tches.ca/talk/cil2012/userresearch.pdf Session B203

11. Designing for Users: We are Not our Patrons
7 Methodologies
1. Surveys (Attitudinal)
2. Focus Groups (Attitudinal)
3. Card Sorting (Attitudinal)
4. User Interviews (Attitudinal &
Behavioral)
5. Contextual Inquiry--Watching People
(Behavioral)
6. Usability Testing (Behavioral)
7. Cultural Probes/Diary (Attitudinal &
Behavioral)
http://e.tches.ca/talk/cil2012/userresearch.pdf
Session B203
http://hdl.handle.net/1802/7520 University of Rochester study

12. Tablet Apps and Early Childhood Literacy
Key differences between passive, active screens
http://www.darienlibrary.org/2011/09/11/librarian-selected-apps-early-literacy-ipad
http://www.naeyc.org/files/naeyc/file/positions/PS_technology_WEB2.pdf
http://prezi.com/xztq4iwgfe0u/check-out-an-ipad/ Session C205
http://conferences.infotoday.com/documents/146/C205_Parrott.pdf

13. Leveraging Social Media
Levy = Motivation!
$7,000 Facebook ad buy brought 51M impressions
Work with local media & local bloggers
http://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301

14. Leveraging Social Media
6 Lessons
1. Think about your audience
2. Don’t be too self-promotional
(70% informing, 20% engaging,
10% inviting)
3. Write with energy. Be conversational
and brief
4. Don’t post too frequently. Space it out
(use a schedule)
5. Involve staff, but have a strategy
6. Try something new, change or stop
what isn’t working
http://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301

15. Steal These Marketing Ideas
1. Assess where you are
Ask staff, and ask patrons. Set up a white board and
ask for feedback on specific items
2. Assess success
What does success look like? Work backwards from
goals, not just forward from where you are
3. Distill the message
Too many messages dilutes all of them. Find what
messages work. Eliminate what doesn’t
4. Kairos (Yes that’s Greek)
Right audience, right words, right time
5. Gather recommendations
Don’t antagonize current customers. Listen to them
http://stealtheseideasmarketing.tumblr.com/ Session B305

16. Apple & Publishers Sued for Ebook Price Fixing
http://mediadecoder.blogs.nytimes.com/2012/04/11/justice-files-suit-against-apple-and-publishers-over-e-book-pricing/
http://www.macstories.net/stories/understanding-the-agency-model-and-the-dojs-allegations-against-apple-and-those-
publishers/

17. Facebook Buys Instagram: $1 Billion
http://dealbook.nytimes.com/2012/04/10/the-instagram-deal-and-the-delicate-question-of-when-to-sell/

18. The 1940 Census Data Released
Free data:
Images of census pages
“Free” data:
Images + volunteer-built name index
http://1940census.archives.gov/
https://the1940census.com/

19. Pew: The Rise
of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

20. Pew: The Rise of E-Reading
Speed, sure. But sharing?
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

21. Pew: The Rise of E-Reading
Lots of room to grow
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

22. Pew: The Rise of E-Reading
“Other” = Piracy, or Legitimately Free?
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

23. Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

24. Pew: The Rise of E-Reading
Kindle Fire: 14% in ~3 months!
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf

25. Podcasting: From First Pitch to Publishing
Write a Pitch/Treatment
Create Storyboards/Script
Record
Edit & Publish Online
Contributing Member cost: Free!
http://oh.evanced.info/swon/lib/eventsignup.asp?ID=203